
Why That Worked – Presented by StoryBrand.ai
Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success.
Discover how to craft clear and effective messaging that works for your business at StoryBrand.ai.
Latest episodes

Jun 5, 2023 • 31min
#127: Dr. Henry Cloud—How to Earn Trust And Rebuild It When It's Been Broken
Trust is like oxygen for your personal and professional relationships. Whether you’re interacting with your spouse, a colleague, or a customer, establishing and maintaining trust is the only way for the relationship to last. But what exactly are the building blocks of trust? And is there any way to rebuild trust if it’s been broken? In today’s episode, Donald Miller talks with Dr. Henry Cloud, acclaimed leadership expert, psychologist, and best-selling author. Dr. Cloud shares insights from his latest book, “Trust: Knowing When to Give it, When to Withhold It, How to Earn It, and How to Fix It When It Gets Broken.” Tune in now to learn 5 helpful criteria for trust and 4 specific things you can do to rebuild trust if it’s been broken. Order “Trust: Knowing When to Give it, When to Withhold It, How to Earn It, and How to Fix It When It Gets Broken” at TrustByDrHenryCloud.com or wherever you buy books. Follow Dr. Henry Cloud on Instagram @DoctorHenryCloudOfficial -- IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com. ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

May 29, 2023 • 33min
#126: Seth Godin—Solutions You Need to Lead in the Post-COVID Workplace
It’s no secret that COVID-19 changed the American workplace. Remote work, Zoom meetings, and using Slack for communication has become the norm and changed the way we do work as a society. But what does all of this mean for business leaders? The reality is, the skills set of a leader has changed since COVID-19, and so has the expectations of work culture. In today’s episode, Donald Miller talks with Seth Godin, best-selling author, renowned entrepreneur, and Marketing Hall of Fame inductee. Seth shares insight from his new book, The Song of Significance: A New Manifesto for Teams. You’ll learn how the new landscape of the American workplace requires leaders who trust their employees, embrace turnover, and encourage collaboration and creativity. Tune in now to learn how you can embrace new ways to lead and so you can have happier, more productive team members that bring health and growth to your entire organization. Order "The Song of Significance" at SethGodin.com/#The-Song-of-Significance. -- IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com. ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

May 22, 2023 • 25min
#125: Tricia Sciortino—Best Practices for Hiring and Using a Virtual Assistant
As a business leader, you know what it's like to constantly juggle multiple responsibilities and face the demands of a fast-paced work environment. Your days are filled with meetings, calls, and strategic decisions that require your undivided attention. Time is of the essence, and it feels like you never have enough of it. In this competitive landscape, staying on top of your game requires strategic delegation and effective time management. In today’s episode, Donald Miller talks with the CEO of Belay, Tricia Sciortino, about best practices for hiring and using a virtual assistant. A virtual assistant can help you handle crucial tasks such as scheduling, correspondence, meeting note-taking, and follow-ups to give you back hours of your workweek. With a virtual assistant by your side, you can reclaim precious time and focus on the strategic initiatives that drive your business forward. Tune in now to learn best practices on hiring and using a virtual assistant! Schedule your free consultant from Belay to see how a virtual assistant can help you get your time back at YourNewAssistant.com. Get more small business managment tips and tools with Tricia each week on the One Next Step Podcast. -- ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

May 15, 2023 • 22min
#124: Mike Foster—7 Crucial Questions to Ask That Shape Your Emotional Intelligence (Part 2)
Continue learning a new way to understand yourself and others in Part 2 of Donald Miller’s conversation with Mike Foster. -- Humans are complex. But understanding ourselves and others is an essential part of human flourishing. When we don’t engage with our emotions and the emotions of others in a healthy way, we can develop unhealthy patterns of controlling others, people-pleasing, perfectionism, anxiety, and more. As a result, we don’t show up as our best selves in our personal or professional lives. In today’s episode, Donald Miller continues his conversation with Mike Foster, best-selling author, speaker, and executive coach empowering people to turn their setbacks into superpowers. Mike and Don reflect on Mike’s latest book, The Seven Primal Questions, discussing the new emotional intelligence tool Mike developed after years of research. Using a seven-question framework, Mike helps people engage emotions in themselves and others in a constructive way. Tune in for a deep dive into the these questions and discover how they can help you develop deeper relationships and greater impact in your sphere of influence. You can order Mike's book, The Seven Primal Questions, at MikeFoster.tv. -- ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

May 8, 2023 • 36min
#123: Mike Foster—7 Crucial Questions to Ask That Shape Your Emotional Intelligence (Part 1)
Small Business Flight School has launched! And to continue the celebration we are offering $275 off when you use promo code FLIGHTSCHOOL275 at SmallBusinessFlightSchool.com. This is a limited time offer only through the week of May 8th, 2023! If you’re serious about implementing a plan to grow your business and revenue, Flight School is for you! Join now at SmallBusinessFlightSchool.com and get $275 off when you use promo code FLIGHTSCHOOL275 -- Humans are complex. But understanding ourselves and others is an essential part of human flourishing. When we don’t engage with our emotions and the emotions of others in a healthy way, we can develop unhealthy patterns of controlling others, people-pleasing, perfectionism, anxiety, and more. As a result, we don’t show up as our best selves in our personal or professional lives. In today’s episode, Donald Miller talks with Mike Foster, best-selling author, speaker, and executive coach empowering people to turn their setbacks into superpowers. Mike and Don reflect on Mike’s latest book, The Seven Primal Questions, discussing the new emotional intelligence tool Mike developed after years of research. Using a seven-question framework, Mike helps people engage emotions in themselves and others in a constructive way. Tune in for a deep dive into the these questions and discover how they can help you develop deeper relationships and greater impact in your sphere of influence. You can order Mike's book, The Seven Primal Questions, at MikeFoster.tv. -- ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

May 1, 2023 • 24min
#122: Take the First Step to Double Your Revenue Today
Small Business Flight School launches TODAY! Join now at SmallBusinessFlightSchool.com. If you want to implement a plan to double your revenue, this is your moment! Sure, you could keep doing what you’re doing and hopefully grow your revenue at a decent pace. OR… you could join Small Business Flight School where we’ll help you implement a plan to streamline your business and double your revenue. If you’re serious about implementing a plan to grow your business and revenue, Flight School is for you! Join now at SmallBusinessFlightSchool.com. -- Most business owners play it safe when it comes to revenue goals. If you want to see growth, you need to set aggressive goals and reverse-engineer a plan to get there. But how can you know what’s going to actually move the needle? If you’re not careful, you could end up wasting a lot of time and energy that don’t make a significant impact on your bottom line. In today’s episode, Donald Miller walks you through a practical worksheet that will help you reverse-engineer a plan to double your revenue. You’ll learn how to determine which products you should focus on selling more of and get buy-in from the rest of your team to accomplish the goal. If you’re tired of being stuck at the same revenue year after year, this episode is for you! -- ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Apr 24, 2023 • 32min
#121: How to Sell Your Small Business for Millions
Small Business Flight School launches in one week! Join waitlist to get an exclusive discount during launch week at SmallBusinessFlightSchool.com. Small Business Flight School is an elite, 6-month program for small business owners who want to double their revenue. When you join Flight School, you get… 💥 Access to our 6-month video training series taught by Donald Miller to completely overhaul your business 💥 Actionable workbooks to help you optimize the 6 key parts of your business (Leadership, Marketing, Sales, Products, Operations, and Cash Flow) 💥 Weekly Q&A calls with our team of experienced small business experts 💥 Quarterly live coaching sessions from Donald Miller 💥 Lifetime access to the Flight School community, weekly Q&A calls, and quarterly coaching sessions If you’re serious about implementing a plan to grow your business and revenue, Flight School is for you! Just to go SmallBusinessFlightSchool.com today. — Have you ever thought about selling your small business? If so, you’re probably wondering how to go about it and how much you could make for it. One thing is for certain: before you can sell your small business, it needs to be attractive to potential buyers. But how do you know exactly what buyers or investors are looking for? In today’s episode, Donald Miller talks with Michael Arrieta, Founder and CEO of Garden City, an investment firm stacked with high-profile investors including Drew Brees, Tim Tebow, and Jeb Bush. Michael and his team buy small to medium-sized businesses, partnering with their management and team members to continue the company’s legacy and service. What are the 3 main things Michae’s team considers when buying a small business? 1) The team 2) The financials 3) The customer base. Tune in now to learn how you can get your small business into the kind of shape that could sell for millions! Find out what next steps you can take to sell your business at SellYourSmallBusiness.com. -- START IMPLEMENTING A 6-STEP PLAN TO GROW YOUR BUSINESS AT SmallBusinessFlightPlan.com ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Apr 17, 2023 • 29min
#120: Craig Groeschel—The Secrets to Self-Discipline and Habit Formation
Most people think that humans fall into one of two categories: you’re either self-disciplined or you’re lazy. But that’s not how humans operate. Even if you’re extremely disciplined in one area of your life, another area of your life might be a mess. For example, you might be incredibly self-disciplined when it comes to working out, but you have terrible habits when it comes to managing your money. How can you grow in self-discipline in the areas that don’t come naturally to you? In today’s episode, Donald Miller talks with Craig Groeschel, pastor of Life.Church and New-York Times best-selling author. Craig shares secrets about self-discipline from his newest book: "The Power to Change: Mastering the Habits That Matter Most". You’ll learn how to change the way you think about self-discipline and discover the secret to forming habits that actually stick. Tune in now and learn how you can experience lasting change and sustain new habits for the long haul! Order The Power to Change at CraigGroeschel.com/books/The-Power-To-Change. -- START IMPLEMENTING THE SMALL BUSINESS CASH FLOW SYSTEM TODAY AT SmallBusinessFlightPlan.com ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Apr 10, 2023 • 26min
#119: How to Always Have Enough Money (Especially During Tax Season!)
Don’t need to feel trapped in the day-to-day of growing your small business. Order "How to Grow Your Small Business" and get the 6-step plan proven to help grow your business taking it to the next level. Order "How to Grow Your Small Business" at GrowYourSmallBusiness.com/Podcast today and get the Making Your First Million video series with your purchase. -- It’s tax season, which means many businesses are about to get a pulse-check on how their money management is going. It’s stressful to get to tax season and realize you don’t have enough money! Unfortunately, this happens to small businesses all the time. How can you ensure you have enough money to cover all of your expenses with enough left over to pay taxes? Join us for the final episode in our seven-part series based on Donald Miller's new book "How to Grow Your Small Business." In today’s episode, you’ll learn a simple cash flow management system using 5 checking accounts. Don understands that as a business owner, you know how to make money – but you may not enjoy managing it. This simple framework will give you a no-nonsense strategy to manage cash flow with zero confusion or stress. Tune in now to learn the 5-part framework so you’re never unprepared to pay taxes again! -- START IMPLEMENTING THE SMALL BUSINESS CASH FLOW SYSTEM TODAY AT SmallBusinessFlightPlan.com ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Apr 3, 2023 • 30min
#118: How to Get Out of the Day-to-Day Operations Without Crashing Your Business
Attention small business owners, do you want to take your business to the next level? Well, we have great news for you! Donald Miller's new book "How to Grow Your Small Business" is now available, and it's jam-packed with practical tips and strategies that will help your business thrive. And if you order the book before April 4, 2023, you'll receive a FREE ticket to our exclusive live virtual event: Business Growth Bootcamp! This 3-hour livestream will feature world-renowned marketers and business leaders, including Donald Miller, Dr. J.J. Peterson, and special guest Amy Porterfield. To gain access to this incredible event, simply go to BusinessMadeSimple.com/Bootcamp, enter your receipt number, and you're in! But don't wait, this offer is only available to those who order "How to Grow Your Small Business" before April 4. Don't wait to take advantage of this amazing opportunity totake your business to new heights. Order "How to Grow Your Small Business" today, go to BusinessMadeSimple.com/Bootcamp then join us at the Business Growth Bootcamp. We can't wait to see you there! -- You probably didn’t start a business because you wanted to run the day-to-day operations. You started a business because you created a great product or service and wanted to live life on your terms. But as your business grows, you find yourself dealing with things like human resources and invoices and customer service. How can you streamline your operations so you can focus on being the visionary for your organization? Join us for part six in our seven-part series based on Donald Miller's new book "How to Grow Your Small Business." In today’s episode, you’ll learn how to install the Management and Productivity Playbook so your organization relies on a predictable system instead of you. When you learn how to have the right meetings… with the right people… covering the right things… your business nearly runs itself. Tune in now to learn how to streamline your operations so you can focus on big picture growth – a job only you can do. -- START IMPLEMENTING A MANAGEMENT & PRODUCTIVITY PLAYBOOK THAT WORKS AT SmallBusinessFlightPlan.com ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple