
What I Know
The greatest businesses weren’t born from moments of genius. They emerged after years of discovery--and often after years of failure. What I Know from Inc. magazine takes you inside the messy, painful, and--every so often--transcendent journey of starting a company. Through candid interviews, Inc. senior writer Christine Lagorio-Chafkin draws out the real grit and true lessons behind innovative companies and remarkable brands.
Latest episodes

Nov 22, 2021 • 25min
Gary Vaynerchuk: Use Your Soft Skills
Christine Lagorio-Chafkin talks with Gary Vaynerchuk, CEO of VaynerMedia and chairman of Vayner X.

Nov 15, 2021 • 9min
What I Know BEST: Don’t Fear Asking The Most Basic Questions
Christine Lagorio-Chafkin continues her conversation with Ryan Breslow and asks him about how he interviews potential employees.

Nov 8, 2021 • 40min
Ryan Breslow of Bolt: Culture Is Everything
Christine Lagorio-Chafkin talks with the founder and CEO of the company that ranked No. 64 the 2021 Inc. 5000, Ryan Breslow. The company is called Bolt, and it is one-click checkout for retailers. Ryan started Bolt in 2014 as an offshoot of his cryptocurrency research at Stanford, and after years of product development and fundraising and slow growth, the company has hit an inflection point and is growing wildly, with over 10 million shoppers on the Bolt network.

Nov 1, 2021 • 13min
What I Know BEST: How To Deal With Customer Complaints, Fast
This week, Kara Goldin, the founder and CEO of Hint Water, explains how her ability to put herself in another person’s shoes--even when that person has a completely different set of needs and desires than her--helped her learn to negotiate

Oct 25, 2021 • 49min
Hint Water’s Kara Goldin: The Outsider’s Advantage
When Kara Goldin launched her fruit-flavored water company, Hint, in 2005, she’d worked in media and tech--but never in consumer products, much less beverage creation or distribution. But armed with curiosity and verve, when she lacked know-how, she asked the right questions. And perhaps what she didn’t know was the most valuable asset of all--because the immense challenges that would come didn’t seem impossible. Goldin tells host Christine Lagorio-Chafkin about her biggest moments of doubt, including when Hint’s biggest customer, Starbucks, canceled its orders, which amounted to 40 percent of the company’s sales. Goldin learned, though that and other challenges, that it’s to be expected that you’ll get some “no”s as you build your business. Whether you keep growing is up to whether you continue your journey of learning.

Oct 18, 2021 • 7min
What I know BEST: Securing a Huge Customer with Michael Dell
Christine Lagorio-Chafkin talks with Michael Dell about how to secure a huge customer in this segment of What I Know BEST.

Oct 11, 2021 • 36min
Michael Dell: A New Way To Think About Risk
One of America’s best-known entrepreneurs, Michael Dell, founded his eponymous company out of a University of Texas dorm room. More than three decades later, he’s led his company through multiple transformations, including taking it private, and taking on $50 billion in debt to complete a major acquisition. Dell Technologies is in a new phase of its life--and Dell explains his leadership philosophies that have shaped it all in his new book, Play Nice But Win. Christine Lagorio-Chafkin interviews him about the early growth of his computer company, how his thinking and actions as a leader have changed over the years, and how he’d advise entrepreneurs to reconceptualize their risk-taking.

Oct 4, 2021 • 6min
What I Know BEST: How to Sell Anything Face-to-Face
Our new segment, What I Know Best, hones in on a superpower of the founders and thought leaders from our biweekly, longform interviews. This week, Kim Lewis, the CEO and cofounder of CurlMix, explains how to sell anything, when face to face with a potential customer.

Sep 27, 2021 • 47min
Kim and Tim Lewis of Curl Mix: Listen to Your Community
Christine Lagorio-Chafkin talks with Kim and Tim Lewis, founders of Curl Mix, about their circuitous funding journey and landing at No. 93 on the 2021 Inc. 5000 after attaining more than 4,000 percent growth over the past three years.

Sep 13, 2021 • 44min
Rosie Mattio of Mattio Communications: Just Say Yes
Christine Lagorio-Chafkin talks with Rosie Mattio, founder and CEO of Mattio Communications, about saying yes and taking a risk on a burgeoning industry.
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