

What I Know
Inc. Magazine
The greatest businesses weren’t born from moments of genius. They emerged after years of discovery--and often after years of failure. What I Know from Inc. magazine takes you inside the messy, painful, and--every so often--transcendent journey of starting a company. Through candid interviews, Inc. senior writer Christine Lagorio-Chafkin draws out the real grit and true lessons behind innovative companies and remarkable brands.
Episodes
Mentioned books

Oct 18, 2021 • 7min
What I know BEST: Securing a Huge Customer with Michael Dell
Christine Lagorio-Chafkin talks with Michael Dell about how to secure a huge customer in this segment of What I Know BEST.

Oct 11, 2021 • 34min
Michael Dell: A New Way To Think About Risk
One of America’s best-known entrepreneurs, Michael Dell, founded his eponymous company out of a University of Texas dorm room. More than three decades later, he’s led his company through multiple transformations, including taking it private, and taking on $50 billion in debt to complete a major acquisition. Dell Technologies is in a new phase of its life--and Dell explains his leadership philosophies that have shaped it all in his new book, Play Nice But Win. Christine Lagorio-Chafkin interviews him about the early growth of his computer company, how his thinking and actions as a leader have changed over the years, and how he’d advise entrepreneurs to reconceptualize their risk-taking.

Oct 4, 2021 • 6min
What I Know BEST: How to Sell Anything Face-to-Face
Our new segment, What I Know Best, hones in on a superpower of the founders and thought leaders from our biweekly, longform interviews. This week, Kim Lewis, the CEO and cofounder of CurlMix, explains how to sell anything, when face to face with a potential customer.

Sep 27, 2021 • 45min
Kim and Tim Lewis of Curl Mix: Listen to Your Community
Christine Lagorio-Chafkin talks with Kim and Tim Lewis, founders of Curl Mix, about their circuitous funding journey and landing at No. 93 on the 2021 Inc. 5000 after attaining more than 4,000 percent growth over the past three years.

Sep 13, 2021 • 44min
Rosie Mattio of Mattio Communications: Just Say Yes
Christine Lagorio-Chafkin talks with Rosie Mattio, founder and CEO of Mattio Communications, about saying yes and taking a risk on a burgeoning industry.

Aug 30, 2021 • 38min
Evan Horowitz and Geoffrey Goldberg of Movers+Shakers: Add Fuel to the Fire
Christine Lagorio-Chafkin talks with Evan Horowitz and Geoffrey Goldberg, founders of the Los Angeles-based brand-marketing firm Movers+Shakers. Movers+Shakers is #78 on the 2021 Inc. 5000 list.

Aug 17, 2021 • 53min
Eren Bali of Carbon Health: Instinct Versus Data
To celebrate the launch of the 2021 Inc. 5000 list of America’s fastest growing private companies, Christine Lagorio-Chafkin interviews the co-founder and chief executive of Carbon Health, the startup aiming to make health-care more accessible and affordable--and which earned the No. 2 spot on the Inc. 5000 list with $45 million in 2020 revenue and an astounding 39,734 percent three-year growth rate.

Aug 2, 2021 • 41min
John Christakos and Maurice Blanks of Blu Dot: See Business Problems as Creative Challenges
Christine Lagorio-Chafkin talks to John Christakos and Maurice Blanks--two of the three founders of Blu Dot Furniture--about how they used their design thinking to build a business.

Jul 19, 2021 • 52min
Cate Luzio of Luminary: Own Your Strengths
When she had the idea for an organization to elevate women in leadership roles and entrepreneurship, Cate Luzio didn’t even intend to start a company. Three years later, she’s built Luminary, a thousands-strong networking and career-coaching company that’s weathered the pandemic--and taken the opportunity to expand digitally and globally. She tells Christine Lagorio-Chafkin about the challenges she faced, and what she’s learned along the way.

Jul 6, 2021 • 54min
Sarah LaFleur: Be The Whole Person
On this episode, Christine Lagorio-Chafkin interviews Sarah LaFleur, founder and CEO of womenswear brand M.M. LeFleur.


