

What I Know
Inc. Magazine
The greatest businesses weren’t born from moments of genius. They emerged after years of discovery--and often after years of failure. What I Know from Inc. magazine takes you inside the messy, painful, and--every so often--transcendent journey of starting a company. Through candid interviews, Inc. senior writer Christine Lagorio-Chafkin draws out the real grit and true lessons behind innovative companies and remarkable brands.
Episodes
Mentioned books

Jun 21, 2021 • 38min
Garry Tan: There is No Normal Path for Starting a Company
Garry Tan is known for his investments in Coinbase and Instacart--but before cofounding and managing his fund, Initialized Capital, he was a partner at Y Combinator, where he advised more than 700 startups. He’d been down that road before--founding two of his own companies. Christine Lagorio-Chafkin interviews Tan--now a thought-leader with a popular YouTube channel, about his journey from food-insecurity in the Bay Area to student to founder to investor, and what he’s learned along the way to shaking up venture capital and managing the flow of early-stage money to young companies.

Jun 7, 2021 • 47min
Ryan Petersen: Balancing Order and Disorder
Ryan Petersen founded Flexport in 2013, when he decided to break into and transform part of the global-shipping industry by bringing reliable data and tracking to even the smallest companies. Now he has more than $1 billion in revenue and 2200 employees globally--and the industry is facing an unprecedented challenge in the wake of the pandemic. Christine Lagorio-Chafkin interviews Petersen about what he’s learned this year--and through the early chaotic days of scaling his company fast--about finding a balance between too much order and too much disorder when starting up.

May 24, 2021 • 46min
Sallie Krawcheck: Look For Things Others Don’t See
On today's episode, Christine Lagorio-Chafkin interviews Sallie Krawcheck. Sallie is the co-founder and CEO of Ellevest, the digital financial advisor that focuses on the money needs of women. She founded it in 2016, after spending decades as an analyst and executive on Wall Street.

May 10, 2021 • 41min
Fawn Weaver: Build a Culture of Confidence
Christine Lagorio-Chafkin interviews Fawn Weaver, the CEO and founder of Uncle Nearest Premium Whiskey, bestselling author, and serial entrepreneur, about how she built her brand and company after setting out to tell the remarkable story of Nearest Green, the first known African-American master distiller and man who taught Jack Daniel how to make whiskey.

Apr 26, 2021 • 36min
Melissa Bernstein: Existential Fear and Entrepreneurship
Christine Lagorio-Chafkin interviews Melissa Bernstein, the co-founder of $500 million toy company Melissa & Doug and the author of a new book about mental health, LifeLines, about her own journey to building a company while suffering from depression.

Apr 12, 2021 • 50min
Obé Fitness: Adapting Under Pressure
Christine Lagorio-Chafkin talks with Ashley Mills and Mark Mullett, the founders of Obé Fitness, about how the former adversaries founded their company--and how when the pandemic hit they reacted with creativity, sending the company into a period of wild growth.

13 snips
Mar 29, 2021 • 1h 5min
Matthew Inman and Elan Lee: Invite Everyone to The Party
Christine Lagorio-Chafkin talks to Matthew Inman and Elan Lee--founders of Exploding Kittens--about how they founded their company, when to give up on a potentially good idea, and the $1 million dollar meow.

Mar 8, 2021 • 40min
Courtney Newell: Go Extra
Christine Lagorio-Chafkin interviews the founder of Crowned Marketing and Communications about how she turned $500 in pageant winnings into a thriving company that advises big brands on inclusive marketing. She’s also an expert on Gen Z, who has researched their consumption habits for her book FutureProof: The Blueprint for Building a Brand Gen Z and Millennials Love.

Feb 22, 2021 • 49min
Jack Dangermond: Being Interesting is Overrated
Christine Lagorio-Chafkin talks to Jack Dangermond, co-founder of ESRI, about starting his business with little over $1000 in personal savings and turning that into a billion dollar, privately held business.

Feb 8, 2021 • 39min
Jim Collins Part 2: What ELSE Makes Great Companies Tick
Part 2 of Christine Lagorio-Chafkin's conversation with Jim Collins.


