

What I Know
Inc. Magazine
The greatest businesses weren’t born from moments of genius. They emerged after years of discovery--and often after years of failure. What I Know from Inc. magazine takes you inside the messy, painful, and--every so often--transcendent journey of starting a company. Through candid interviews, Inc. senior writer Christine Lagorio-Chafkin draws out the real grit and true lessons behind innovative companies and remarkable brands.
Episodes
Mentioned books

Jan 25, 2021 • 51min
Jim Collins: What Makes Great Companies Tick
Jim Collins, author of best selling books Good to Great and Built To Last, discusses his three decades of research and writing about what makes strong, lasting companies. Topics explored include the speaker's fascination with great companies, personal journey and finding mentors, lessons from successful leaders, hiring the right people, and nurturing communities within companies.

Jan 18, 2021 • 39min
Eric Kinariwala: Connect Your Head and Your Heart
Christine Lagorio-Chafkin talks to Eric Kinariwala--founder and CEO of Capsule--about disrupting the prescription drug industry.

Jan 4, 2021 • 29min
Year In Review
A look back at some of the best moments of the year on What I Know

Dec 14, 2020 • 48min
Blake Mycoskie: It’s More Fun To Start a Movement Than Run a Company
Christine Lagorio-Chafkin speaks with Blake Mycoskie, the serial entrepreneur best known for founding Toms Shoes, about the inspiration behind Toms' giving model, plus his mental-health struggles and the revelation that led to his new company, Madefor.

Dec 7, 2020 • 54min
Phil Libin: Find a new way to ski
On today's episode, Christine Lagorio-Chafkin talks to Phil Libin, the serial entrepreneur and investor known for co-founding Evernote, about starting what he's learned since starting his fifth company, Mmhmm. They also delve into the ills of the social-media ecosystem, and why Libin says he'll never touch an indirect-funding model again.

Nov 16, 2020 • 45min
Daina Trout: Investors Are Not Your Friends
Christine Lagorio-Chafkin talks to Daina Trout, co-founder and CEO of Health-Ade Kombucha, about starting a company with her husband and best friend, running a company during the pandemic, and managing relationships with investors.

Nov 9, 2020 • 48min
Matthew Prince: Radical Transparency
Christine Lagorio-Chafkin talks to Matthew Prince, co-founder of Cloudflare, about transparency as leader, election security and how his company has grown over the past decade.

Oct 26, 2020 • 49min
Steve Huffman: Build Your Vision of the Future--Then Multiply It By 10
Christine Lagorio-Chafkin talks to Steve Huffman, founder and CEO of Reddit, about the rise of the community The_Donald, political disinformation online, and running a 700-person company through this pandemic.

Oct 21, 2020 • 38min
BONUS: Maria Sharapova at the Inc. 5000 Vision Conference
Christine Lagorio-Chafkin talks to tennis star Maria Sharapova about starting a company while in the midst of an entirely different career, finding balance in the pandemic, and her passions for design and branding.

Oct 5, 2020 • 46min
Holly Thaggard: Be a Master of Perception
On today’s episode, Christine Lagorio-Chafkin talks with Supergoop founder Holly Thaggard about changing an industry to break into it, being your brand’s visionary and spokesperson, and taking every meeting you can to get off the ground.


