Louis Grenier is the founder and host of Everyone Hates Marketers, a popular contrarian marketing podcast that has reached over a million downloads without ads in less than 4 years.

In this episode, Louis weighs in on the importance of radical differentiation in marketing while also explaining the steps you need to take to stand out from the competition, including things like finding a niche and being hyper-focused in your minimum viable market.

Show Notes

[01:01] About radical differentiation and marketing bullshit

[06:14] Challenge your self-limiting beliefs, obsess over your minimum viable market, engineer the differentiation, and then make people pay attention to you in a non-sleazy way.

[09:30] How to overcome your self-limiting beliefs

[15:02] April Dunford’s method for niching down

[19:02] The benefits of being hyper-focused on your minimum viable market

[20:42] Louis’ tips for finding your minimum viable market

[22:33] Look through different lenses to engineer your uniqueness

[26:07] How Louis built his podcast

[35:00] It’s hard to change people’s minds. Go after those who believe in what you believe.

[39:55] How to communicate your uniqueness

About Louis Grenier

Louis Grenier is the founder and host of the Everyone Hates Marketers podcast. Speaking from 10 years of experience in the industry, he believes that radical differentiation is the antidote to marketing bullshit.

He also has an 8-week high-intensity program to help people and organizations stand out without being sleazy.

Resources

ZAG by Marty Neumeier

The Practice by Seth Godin

Obviously Awesome by April Dunford

Eating the Big Fish by Adam Morgan

Profile

Everyone Hates Marketers

Louis Grenier on LinkedIn

What I Know

Steve Huffman: Build Your Vision of the Future--Then Multiply It By 10

Remember Everything You Learn from Podcasts