
What I Know
The greatest businesses weren’t born from moments of genius. They emerged after years of discovery--and often after years of failure. What I Know from Inc. magazine takes you inside the messy, painful, and--every so often--transcendent journey of starting a company. Through candid interviews, Inc. senior writer Christine Lagorio-Chafkin draws out the real grit and true lessons behind innovative companies and remarkable brands.
Latest episodes

Feb 22, 2022 • 37min
Stacey Abrams and Lara Hodgson: The Real Risk Is Not Trying
Stacey Abrams is known as a politician, a lawyer, and a voting rights activist. Her voter rights organizing in Georgia has been credited with increasing turnout in the state, including during the 2020 presidential election, in which President Biden narrowly won Georgia. Abrams is also a three-time founder–and author of three New York Times bestsellers. In her latest book (Level Up: Rise Above the Hidden Forces Holding Your Business Back), she puts together the lessons she’s learned in business–along with her co-founder Lara Hodgson. Host Christine Lagorio-Chafkin talks with Abrams and Hodgson about what they’ve learned along the way to founding three companies together.

Feb 14, 2022 • 48min
Nataly Kogan: Your Energy Is Your ‘Runway’
The five-time founder and author of Happier and The Awesome Human Project is known both for her public speaking and her research into what truly makes us happy. But when she was building her last company, she herself was anything but happy. Instead, she was prioritizing everything and everyone aside from herself–and that led to her spiraling into a really dark place. She speaks to host Christine Lagorio-Chafkin about how she learned to rebuild her emotional health–and what other founders can learn about emotional fitness being a key to keeping their company healthy, too.

Feb 7, 2022 • 6min
What I Know Best: Daniel Pink Gets His Ideas Down
The bestselling author and business advisor Daniel Pink has written about everything from human motivation to the powerful negative emotion, regret. He has lots of ideas. The one for his latest book, The Power of Regret, How Looking Backward Moves Us Forward, came to him while he was already contracted to write an entirely different book. How does he keep track of his ideas? He explains his system to our host, Christine Lagorio-Chafkin.

5 snips
Jan 31, 2022 • 38min
Daniel Pink: The Power of Regret
The bestselling author didn’t intend to write about the powerful negative emotion, regret, but then he experienced it himself and dug in. He explains to host Christine Lagorio-Chafkin what his worldwide study on regret illuminated–and how it has a place in your company, both culturally, and in the way leaders connect on a personal level.

Jan 24, 2022 • 9min
What I Know Best: Julia Hartz Visualizes A Constellation of Data Points
The co-founder and CEO of Eventbrite is a visual thinker. She tells Christine Lagorio-Chafkin how she uses her abilities to visualize data points to solve problems or find places to innovate within her online event-ticketing company.

Jan 18, 2022 • 48min
Julia Hartz of Eventbrite: Culture at Work? It’s Complicated
She co-founded the event-ticket site Eventbrite in 2006, took the role of CEO 10 years later, and then did what few women leaders have done: took her company public. Then, the pandemic hit–and with live events canceled globally, she stared into a terrifying future. Julia Hartz explains to host Christine Lagorio-Chafkin how she led her team through a harrowing crisis, as well as her unique view of company culture as “more of a living, breathing organism than a bug stuck in amber.” She explains that workplace culture can’t be stuck in time–nor can it always be happy or pleasant. But it can be strong, and self-healing and help workplaces get through even the toughest times.

Dec 27, 2021 • 4min
What I Know Best: Michelle Prepares For a Big Presentation
The founder and CEO of Lively left Victoria’s Secret–and took it on with her inclusive intimates brand. These days, she does a lot of media and big meetings, and her secret to preparing is to not overdo it. She explains to Christine Lagorio-Chafkin.

Dec 20, 2021 • 50min
Michelle Cordeiro Grant of Lively: Do It All Backwards
In order to launch her intimates and loungewear brand, Lively, Michelle Cordeiro Grant decided to do everything a little differently. In fact, some of her strategy turned convention on its head. She built up a community of fans and advocates before she had a product to sell–and made several other counterintuitive business decisions along the way to an $85 million acquisition very early in her startup’s life. She explains her motivations, inspirations, and the company’s turning points to host Christine Lagorio-Chafkin.

Dec 13, 2021 • 6min
What I Know Best: Amber’s Secret to Getting It All Done
The co-founder and President of LTK, the influencer-shopping ecosystem, Amber Venz Box, works with a personal assistant. But that hasn’t always been seamless, she tells Christine Lagorio-Chafkin. Her simple collaboration tool was right under her nose.

Dec 6, 2021 • 47min
Amber Venz Box of LTK: Freedom Through Delegation
Christine Lagorio-Chafkin talks with Amber Venz Box--co-founder and president of LTK--about being an introvert, founding a company with her significant other, and the power of delegating.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.