Trinity Mouzon Wofford founded superfood company Golde in 2017, and has grown it into a national brand that sells its drink mixes and face-mask blends direct-to-consumer and in national retailers like Target. She bootstrapped the business for years, doing everything from formulation to sales herself. One skill that helped her along the way was her ability to connect with others–to see things from a different perspective. She explains the radical empathy it takes to truly connect with someone new–even if it’s through a video screen.

There’s Silicon Valley’s playbook…and then there’s Trinity Mouzon Wofford’s radical bootstrapping. The founder of Golde, the maker of superfood powders that can be blended to make lattes or facemasks, and which is sold at Target and Goop, as well as direct-to-consumer. Trinity explains how she built her company herself, mixing turmeric lattes in her kitchen, and pounding the pavement of New York City trying to get her self-designed pouches of blends onto cafe shelves. As a super-small, scrappy, brand, growth was happening naturally–online, and off–and the level of control she had over it was not something she wanted to give up. Trinity tells host Christine Lagorio-Chafkin about how she reacted when investors came calling–and when major retailers proposed deals. 

Delane Parnell’s $400 million startup, PlayVS, builds a platform on which high school students can compete against one another in team-based video games, also known as esports. Host and “Ahead of the Game” author Kevin Ryan talks with Parnell about his journey from a violence-ridden neighborhood on Detroit’s west side to building one of the most important companies in the rapidly growing gaming industry.

Payal Kadakia, the founder of Classpass, which was valued at $1 billion before its acquisition by Mindbody in 2021, wasn’t always great at keeping track of her priorities. Sure, she had a calendar, and a schedule–but sometimes the big-picture goals would get pushed aside. She came up with a 20-minute-a-week way to stay focused–by setting her priorities for the week. And, as a bonus, she finds the whole thing pretty meditative.

Growing up in New Jersey, Payal Kadakia found a passion for Indian dance. As an adult living in New York City, she founded her own dance troupe, Sa Dance. But when it came to finding fitness classes, she was at a loss. She created a boutique-class-search-engine–which went through many, many, iterations, before becoming the $1 billion company ClassPass. Christine Lagorio-Chafkin speaks with Payal about all the ups and downs along the way to building one of New York City’s unicorns–and her difficult decision to step back from the CEO role she’d held for so long in 2017. Along the way, she learned to not hide her feelings, or her passions, in the workplace–and instead, bring her full self to her job.

The founder and CEO of autonomous vehicle company Cruise is busy testing his company’s driverless robotaxis on the streets of San Francisco. And managing more than 1,000 employees. But that doesn’t mean he’s too busy to get into the back seat. Here’s how he allocates his time every week to put himself in a user’s shoes–and why he thinks it’s so important that leaders make the time to understand even the smallest pain points for customers in using their product.

The founder and CEO of self-driving car company Cruise has finally done it: His company’s robo-taxis are picking up passengers in San Francisco. It’s been almost a decade since he founded his company with the audacious vision to take on Google and create autonomous driving vehicles. He and cofounder Dan Kan pursued that vision–one small step at a time. He spoke with host Christine Lagorio-Chafkin about his lifelong passion for robotics, the “leap of faith” he took when deciding to sell Cruise to GM, and leading a company of more than 1,000 people–plus, how the driverless taxi experiment is going in San Francisco.

The Golden Globe Award-winning actress is also a three-time founder of companies. More than a decade ago, she launched Fabletics, the membership-model activewear brand, and more recently, she’s launched King St. Vodka and wellness-supplement brand In Bloom. But before becoming an entrepreneur, Hudson did plenty of endorsement deals–and wanted more out of them than just being a salesperson. She thought: “What happens if I bet on myself?” and began taking a stake–and an active role in–the companies she chose to work with. In a wide-ranging and candid conversation with host Christine Lagorio-Chafkin, she explains how she builds missions of sustainability and wellness into her brands, and how she thinks about democratizing high-end products, which sometimes becomes a game of tight margins.

On this week’s episode of Woman Inc., I sat down with Tala Akhavan, COO of Pietra, a platform that makes it possible to launch the brand you've always dreamt of. Tala, a former Uber executive, joined the creator economy platform with the mission to democratize access for female entrepreneurship via the platform’s capabilities.   As a first time mother, Tala talked about the struggle of wanting to give her all to motherhood as well as her professional trajectory. While giving birth in the height of the pandemic, she made the uncharacteristic choice to not return to her secure job at Uber when her maternity leave ended. Leaving to become a full-time, stay-at-home mom, Tala experienced first hand that current workplace models and policies are not structured to support women who seek fulfillment in both areas.  There has been a spike in female entrepreneurship coming out of the pandemic, but at present, there is little transparency across markets to launch a product in a financially feasible and time efficient manner. Tala discusses her role as a COO who followers a value-first philosophy and how she thinks through major decisions. After the recording stopped, Tala told me something that I believe is incredibly powerful. She told me that when she was offered the role at Pietra, she was actually offered the same role at a different company for double the salary. She turned it down because they weren’t as accommodating to her musts of being able to be a present mom. I share this, with her blessing, because I believe that is the definition of being in your worth, and as Tala mentions, holding the line.Make sure to tune in to hear the full story and subscribe to Woman Inc. so that you never miss an episode. Now, let's get over to my conversation with Tala.By: Jenna Todey, Host of Woman Inc.

The author of The Awesome Human Project and CEO of Happier is a natural at public speaking. Known for her TED talks and corporate speaking engagements, as well as coaching, she’s not one to usually experience stage fright. But she does have a secret to calming nerves before large speaking engagements, which she explains to host Christine Lagorio-Chafkin. First: Don’t tell yourself not to be nervous. Second: Do tell yourself this one key thing.