TLDR: The B2B SaaS Growth Podcast Recording

Mason used popcorn…to re-engage 25% closed lost deals.How?On the surface:He used the power of popcorn and puns.Sent popcorn to closed lost deals with a note:“Hey, we’re popping back in. Wanted to see if now is a better time.”Here’s what is interesting to me:It’s not that simple.Mason has perfected every step of the process.Everything from setting up the CRM for this to when to buy the goodies.The result?8-12 additional closed lost deals reengaged. (Mic drop!)This is one of my favourite episodes to date.Mason shares every detail on how to set up this strategy.Spend ~30 mins on this episode.C’mon, get the commission you deserve.What if life doesn’t give you second chances?A popcorn tin does. 😂Hosted by Ausha. See ausha.co/privacy-policy for more information.

$100,000 in sales in 1 hour.Not clickbait, just the power of webinars.Everbody does webinars.Check your inbox.You probably have unopened webinar invites.This is the current playbook-Promote:Promote is a little on owned media.Maybe also promote it via ads or cold emails.Present:Show something hopefully valuable?Pester:Bombard with follow up emails.Or worse… start calling people up.They’re intrusive and inefficient.But Meenank did magic in 1 hour.That too, on Black Friday.The day the entire world is selling you something.So, what did he do differently?Sneak Peek: You don’t need $2000 and 6 months of planning.All you need is:1 month of prep6 people to implement0 $Hosted by Ausha. See ausha.co/privacy-policy for more information.

If you know martech, you know Scott Brinker.Yes, the Editor of the chiefmartec.com blog.He talks about the intersection of marketing and tech.This passion project is now his brand identity.It follows him everywhere he goes.But how did he build his personal brand 12 years ago when… it wasn’t even a thing?Our podcast answers this.He talks about:His thought processHow he grew the blogHis current processWho will it help?Entrepreneurs trying to establish expertiseContent teams of SaaS startupsAnyone building a personal brand.If you’re either of these, don’t think twice.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Competition is higher than ever.Budgets are being cut.Profitability is not optional.SaaS marketing is getting tougher.There's one thing everyone should do.Funnel optimisation.I predict you'll hear everyone talking about this.We can keep optimising existing funnels.But, we can also change the game.What if showing the product didn't happen at the end...But at the beginning?How would that change your marketing?How would that change your bottom line?Natalie (Head of Growth & Operations) shares:1. Exactly how she implemented it2. How much she spent3. What the team that implemented this looked like4. What she would do differently5. Who else can do thisHosted by Ausha. See ausha.co/privacy-policy for more information.

$65,000 in pipeline. 0 spend.You: “It must have taken a lot of work.”Riley: I hardly spent a day doing this.You: “I’m sure it burned a hole in your pocket!”Riley: Lol, not even a penny. You: “You must be joking”Riley: Did I stutter?His ICP.. sells to his ICP.He added a button in the tool. The tool? Cacheflow’s quote-to-cash platformThis button was visible to the customers of their customers.Took him less than a couple of hours of work.Simple changes. Low-cost tactic. Riley(Head of Marketing) shares: 1. Exactly how he implemented it2. What he would do differently3. Who else can do thisHosted by Ausha. See ausha.co/privacy-policy for more information.