Buying Cycle cut to 50% by Reducing Buyer Friction: Natalie Marcotullio @ Navattic

Less buying friction = Shorter sales cycle

How short, you ask?

50% shorter, says Natalie (Head of Growth & Operations).

I’m sure there are many best buying practices.

But here are the 3 proven ones:

1. Ungated product experience (interactive demo)

2. Public pricing

3. Easy demo scheduling

Natalie spent 1 quarter solving each.

She only bought 2 tools: Chili Piper and Clearbit

If you want to know her exact process, listen to this 28-minute podcast.

Don’t miss this if you’re:

1. SaaS company

2. Sales-led

3. Your demo scheduling process has friction.

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