TLDR: The B2B SaaS Growth Podcast Recording
Ishaan Shakunt (Founder @ Spear Growth)
The B2B SaaS growth podacast by Spear Growth (https://speargrowth.com/).
This is not a marketing strategy, story, or inspirational podcast series.
This is a to-the-point, grab-and-go podcast aimed at marketers with intermediate skills(not beginners) to find direct and actionable solutions to problems they are facing or experiments they are looking to do.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
This is not a marketing strategy, story, or inspirational podcast series.
This is a to-the-point, grab-and-go podcast aimed at marketers with intermediate skills(not beginners) to find direct and actionable solutions to problems they are facing or experiments they are looking to do.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Episodes
Mentioned books
Feb 2, 2024 • 33min
#1 industry leader using the MarTech landscape: Scott Brinker @ HubSpot
If you know martech, you know Scott Brinker.Yes, the Editor of the chiefmartec.com blog.He talks about the intersection of marketing and tech.This passion project is now his brand identity.It follows him everywhere he goes.But how did he build his personal brand 12 years ago when… it wasn’t even a thing?Our podcast answers this.He talks about:His thought processHow he grew the blogHis current processWho will it help?Entrepreneurs trying to establish expertiseContent teams of SaaS startupsAnyone building a personal brand.If you’re either of these, don’t think twice.Hosted by Ausha. See ausha.co/privacy-policy for more information.
Jan 26, 2024 • 23min
60% MQL to Opp Ratio by changing the funnel: Natalie Marcotullio @ Navattic
Competition is higher than ever.Budgets are being cut.Profitability is not optional.SaaS marketing is getting tougher.There's one thing everyone should do.Funnel optimisation.I predict you'll hear everyone talking about this.We can keep optimising existing funnels.But, we can also change the game.What if showing the product didn't happen at the end...But at the beginning?How would that change your marketing?How would that change your bottom line?Natalie (Head of Growth & Operations) shares:1. Exactly how she implemented it2. How much she spent3. What the team that implemented this looked like4. What she would do differently5. Who else can do thisHosted by Ausha. See ausha.co/privacy-policy for more information.
Jan 19, 2024 • 18min
$65,000 in pipeline from their own product: Riley Timmins @ Cacheflow
$65,000 in pipeline. 0 spend.You: “It must have taken a lot of work.”Riley: I hardly spent a day doing this.You: “I’m sure it burned a hole in your pocket!”Riley: Lol, not even a penny. You: “You must be joking”Riley: Did I stutter?His ICP.. sells to his ICP.He added a button in the tool. The tool? Cacheflow’s quote-to-cash platformThis button was visible to the customers of their customers.Took him less than a couple of hours of work.Simple changes. Low-cost tactic. Riley(Head of Marketing) shares: 1. Exactly how he implemented it2. What he would do differently3. Who else can do thisHosted by Ausha. See ausha.co/privacy-policy for more information.
