$65,000 in pipeline. 0 spend.
You: “It must have taken a lot of work.”
Riley: I hardly spent a day doing this.
You: “I’m sure it burned a hole in your pocket!”
Riley: Lol, not even a penny.
You: “You must be joking”
Riley: Did I stutter?
His ICP.. sells to his ICP.
He added a button in the tool.
The tool? Cacheflow’s quote-to-cash platform
This button was visible to the customers of their customers.
Took him less than a couple of hours of work.
Simple changes.
Low-cost tactic.
Riley(Head of Marketing) shares:
1. Exactly how he implemented it
2. What he would do differently
3. Who else can do this
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TLDR: The B2B SaaS Growth Podcast Recording