TLDR: The B2B SaaS Growth Podcast Recording

Building in public - is it worth the risk?When Adam co-founded Fibbler 6 months ago, he had one mission:Build an audience before building the product.So for 3.5 years, he consistently posted on LinkedIn, engaging with his target customers.No marketing budget.Just authentic conversations.Then, when it was time to launch…Fibbler hit $100K ARR in just 180 daysWithout spending a single dollar on ads(so, yes the risk was worth it 😄)By building Fibbler in public, Adam and his co-founder truly understood their audience's needs.So when they built the product, the fit was perfect.This is the exact opposite of the usual founder journey:Build productSearch for customersPray for tractionAdam did it backwards:Build audienceUnderstand customersBuild product for perfect fitThe result?Instant product-market fit. Instant revenue.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Imagine an ad created by Spear Growth, but with your company’s logo on it.Would you be more likely to click on it?Yes! Unsurprisingly, it’s not very common.Almost everyone thinks it’s too complicated.But how hard can it really be?That’s exactly what Tim Davidson and I discuss on this week’s podcast!And we go DEEP!✓ How do you attribute results?✓ How to navigate LinkedIn’s minimum audience sizes?✓ Can you get legal notices for using their logos?✓ What kind of results can you expect?(Spoiler: Around $483,000 in closed revenue 🤑)If you sell to enterprises, this could be your next LinkedIn ads experiment.You don’t even need fancy tools.Just a LinkedIn ads pro, a cool designer, and you're set.Want to crack the enterprise market?Check out the full episode! Hosted by Ausha. See ausha.co/privacy-policy for more information.

$50,000 to $150,000 ACV in 12 months? 🤯No, that's not a typo. Our latest guest, Gal Aga, just dropped the blueprint on how they scaled from $1M to $10M ARR in 2 years.See, many think that you can just "wing it" with pricing, right?But Gal went for a complete mindset shift:From selling products → to selling transformationFrom pain points → to strategic valueFrom feature talks → to executive discussionsNo new tools. No massive budgets. Just strategic thinking and careful execution.Want to know exactly how they pulled this off? Listen to this episode!Hosted by Ausha. See ausha.co/privacy-policy for more information.

Reddit ads for B2B SaaS? 🤔Quick, hide this from your conservative marketing director! 😄In our latest podcast episode, Kamel & I go into the nitty gritties of launching Reddit ads,…instead of LinkedIn. If you have run ads for a while, you're bound to consider running Reddit ads & memes at some point or another.This episode will show you why you should try running them to reduce your demand-gen costs…by up to a whopping 57% 📉Any company with an active audience on Reddit can easily replicate this.Trust me, you don’t want to miss this episode!Hosted by Ausha. See ausha.co/privacy-policy for more information.

0 to $1M ARR with... case studies? 🤔Pretty weird right?!Our latest guest, Rob Snyder, brought up an interesting topic:The best tactic for early-stage founders isn't fancy demos…or hiring more SDRs.It's just a case study 🤯Rob's seen this work for around 50 companies that bagged their first 10 customers.He simply says - "I don't know if we're a fit. But let me walk you through a customer case study. You tell me how you're different."Why does this work?It's low stress (no pushy sales tactics)The case study gives away immediate proofIt helps you find your "hell yes" customersThe best part? You can implement this in AN HOUR. 🕐Curious about the exact structure?The full episode is waiting for you!Hosted by Ausha. See ausha.co/privacy-policy for more information.

60% message-to-meeting rate on LinkedIn DMs? 🤯Well, here's what Chris Walker's NOT doing:❌ Finding the "perfect" sender (with fancy credentials)❌ Crafting random offers (Amazon vouchers anyone?)❌ Complex outreach sequences (to be forgotten)Instead, he's playing the long game:✅ Deeply understanding his customers✅ Building a great product with real value✅ Investing time posting on social media✅ Becoming a thought leader✅ AND THEN reaching out with a solid purposeBuilding a strong foundation BEFORE sending even a single DM is what he did right.No fancy tools. No big budget. Just pure value and conviction. 💪Even now, Chris only reaches out when he's 100% sure he can deliver 10x ROI.That's the magic you just can't get with formulas & templates.Want to implement this yourself? Don’t miss this episodeHosted by Ausha. See ausha.co/privacy-policy for more information.

18 leads in 1 quarter vs 1-2 leads before? Yep, that's what happened when AJ Wilcox tried LinkedIn's new thought leadership ads for his healthcare client.Here's what he knew:Client: Healthcare space, huge deal sizesChallenge: Small budget, but each lead is 💰💰💰New strategy: LinkedIn thought leadership adsThe results? Mind-blowing. These ads ran 5-10x better than anything else on LinkedIn, at just 1/5th the cost!These results weren't instant of course.Initial weeks saw ZERO leads,but it started picking up and then BOOM!So, why did it work?Because people engage with other people and not companies.It's all about that personal, relatable feel.The damage? Less than $15k for the quarter. The pipeline generated? Way, way more. 📈Want to know more about this strategy? Check out our latest episode! Hosted by Ausha. See ausha.co/privacy-policy for more information.

Retargeting: everyone knows it.But does anyone really know it?We’re talking about stuff that most people just skip over.And the stuff that we marketing geeks don’t always share (c'mon, we all have our secrets!)But the latest TLDR episode with Jonathan dives deep into an RT strategy that actually got results.We discuss everything from building the right audiences to creating the right content.Ready to find out our not-so-well-hidden secrets?Hosted by Ausha. See ausha.co/privacy-policy for more information.

30+ reviews + 2 weeks of sales calls scheduled through 1 LinkedIn post.Well, AJ Wilcox wrote a post on LinkedIn. The offer was simple- to audit ads. But every agency offers a free audit.So…..he did something different. Instead of calling it a free audit, he attached a cost to it.The cost? Leave a review for them.It worked so well that he plans to run it as #ads. And there, you have it:An evergreen funnelIncoming reviewsSales calls booked without any outreachIt took him 3 weeks of prep + 1 busy week of replying to those leads. Plus, the bandwidth of the Sales Head and a marketing consultant to build out the lead magnet and the funnel.Want to get more reviews for your service/product? Listen to him talk.If you have a good offer, I bet you can implement his strategy.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Every founder says, “Let’s do what Adam does”.But what does he do?He runs 2 SaaS companies:Retention.com at 22 million ARRRB2B at 1.35 million ARRHe implemented a freemium strategy and bootstrapped RB2B to 1.35 million ARR within 17 weeks of launch.The freemium strategy = RB2B is 100% free forever for some users.In the beginning, this cost him.He got 3000 users in a couple of weeks.How many of them were paying customers?Just 15.What did he do to recover?Did this strategy work?How does he even make money if his product is free forever?How sustainable is this pricing model?He answers these and more in our latest TL;DR episode.He’s THE most requested guest!If you’re into SaaS, don’t miss this.It’s not every day you hear a SaaS leader talk about their 💲strategy.Btw, did you know what company inspired him to follow a freemium strategy?Hint: It’s an email automation platformHosted by Ausha. See ausha.co/privacy-policy for more information.