TLDR: The B2B SaaS Growth Podcast Recording

I'm still geeking out over this conversation with Emilia (VP of Marketing, Userpilot). She shared their complete ABM playbook and - this is wild - it's EXACTLY the same strategy we use at Spear Growth! (I honestly thought our approach was unique until this chat!)Here's a quick snapshot.LinkedIn Ads Spend: $57KTimeline: 3 monthsResult: $655K pipelineThe winning team:VP MarketingHead of ABMPerformance ManagerDemand ManagerMarketing Operations SpecialistAnd of course some design supportTools they used: Just HubSpot ($2K/month) & LinkedIn Ads.See? Nothing complicated.Here's what I love: They tried this AFTER cold outreach failed.(Sometimes plan B works better than plan A)If you're a marketing strategy nerd like us, you'll love this deep dive.Warning: We got super nerdy about the details in this one! 🤓Hosted by Ausha. See ausha.co/privacy-policy for more information.

What if getting customer reviews was actually easy?As easy as using real customer quotes from their own call recordings.That’s what Laudable did for their client.Instead of begging for reviews, they started saying: "Hey, remember when you mentioned THIS in our last call? Mind sharing a quick G2 review?"The numbers:Got 1000+ customer stories in 4 months400% increase in customer advocacyReduced case study creation time by 5xBasically, they let customers tell their own stories - with a little help from AI.Want to know exactly how they did it? Listen to this episode. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Things got weird today...I ended up being the guest on my own podcast 😅And for good reason.See, we hit a number that sounds made up:70% close rate. Industry-standard? 15%.(Yes, it got so high, that we will now lower it 👀)The truth? We didn't just perfect the sales process...We built a positioning so strong, customers want to buy before we sell.But here's what no one tells you: Getting to this point? Not cheap. Not quick. Not easy.Want to know:Why we are trying to LOWER our close rateThe expensive truth behind our "simple" processWhy this works best with bold CXOsListen to this episode!Hosted by Ausha. See ausha.co/privacy-policy for more information.

Ever tried ethically hijacking LinkedIn networks?No? You're not alone.In my latest episode with Garret, we're diving into a strategy that no one really talks about:Network Arbitrage.You don't really have to build your audience from scratch.Instead, identify thought leaders who already have your ideal customers...Create content that their audience craves..."Borrow" their network's attention 😉You see, most LinkedIn strategies:Create content → Pray for reach → Hope for leadsBut with network arbitrage, you can:- Map influential networks- Borrow their audience (y’know, nicely)- Convert their followers into your pipelineThe results?Team: Exploded from 20 → 100+ peoplePipeline: Hit 8 figuresEndgame: Acquired by a global agencyGarret is now scaling this strategy across 30+ B2B executives.Seriously, why spend years building an audience when you can borrow one? 👀Want to know the juicy details?Listen to this episode!Hosted by Ausha. See ausha.co/privacy-policy for more information.

Building in public - is it worth the risk?When Adam co-founded Fibbler 6 months ago, he had one mission:Build an audience before building the product.So for 3.5 years, he consistently posted on LinkedIn, engaging with his target customers.No marketing budget.Just authentic conversations.Then, when it was time to launch…Fibbler hit $100K ARR in just 180 daysWithout spending a single dollar on ads(so, yes the risk was worth it 😄)By building Fibbler in public, Adam and his co-founder truly understood their audience's needs.So when they built the product, the fit was perfect.This is the exact opposite of the usual founder journey:Build productSearch for customersPray for tractionAdam did it backwards:Build audienceUnderstand customersBuild product for perfect fitThe result?Instant product-market fit. Instant revenue.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Imagine an ad created by Spear Growth, but with your company’s logo on it.Would you be more likely to click on it?Yes! Unsurprisingly, it’s not very common.Almost everyone thinks it’s too complicated.But how hard can it really be?That’s exactly what Tim Davidson and I discuss on this week’s podcast!And we go DEEP!✓ How do you attribute results?✓ How to navigate LinkedIn’s minimum audience sizes?✓ Can you get legal notices for using their logos?✓ What kind of results can you expect?(Spoiler: Around $483,000 in closed revenue 🤑)If you sell to enterprises, this could be your next LinkedIn ads experiment.You don’t even need fancy tools.Just a LinkedIn ads pro, a cool designer, and you're set.Want to crack the enterprise market?Check out the full episode! Hosted by Ausha. See ausha.co/privacy-policy for more information.

$50,000 to $150,000 ACV in 12 months? 🤯No, that's not a typo. Our latest guest, Gal Aga, just dropped the blueprint on how they scaled from $1M to $10M ARR in 2 years.See, many think that you can just "wing it" with pricing, right?But Gal went for a complete mindset shift:From selling products → to selling transformationFrom pain points → to strategic valueFrom feature talks → to executive discussionsNo new tools. No massive budgets. Just strategic thinking and careful execution.Want to know exactly how they pulled this off? Listen to this episode!Hosted by Ausha. See ausha.co/privacy-policy for more information.

Reddit ads for B2B SaaS? 🤔Quick, hide this from your conservative marketing director! 😄In our latest podcast episode, Kamel & I go into the nitty gritties of launching Reddit ads,…instead of LinkedIn. If you have run ads for a while, you're bound to consider running Reddit ads & memes at some point or another.This episode will show you why you should try running them to reduce your demand-gen costs…by up to a whopping 57% 📉Any company with an active audience on Reddit can easily replicate this.Trust me, you don’t want to miss this episode!Hosted by Ausha. See ausha.co/privacy-policy for more information.

0 to $1M ARR with... case studies? 🤔Pretty weird right?!Our latest guest, Rob Snyder, brought up an interesting topic:The best tactic for early-stage founders isn't fancy demos…or hiring more SDRs.It's just a case study 🤯Rob's seen this work for around 50 companies that bagged their first 10 customers.He simply says - "I don't know if we're a fit. But let me walk you through a customer case study. You tell me how you're different."Why does this work?It's low stress (no pushy sales tactics)The case study gives away immediate proofIt helps you find your "hell yes" customersThe best part? You can implement this in AN HOUR. 🕐Curious about the exact structure?The full episode is waiting for you!Hosted by Ausha. See ausha.co/privacy-policy for more information.

60% message-to-meeting rate on LinkedIn DMs? 🤯Well, here's what Chris Walker's NOT doing:❌ Finding the "perfect" sender (with fancy credentials)❌ Crafting random offers (Amazon vouchers anyone?)❌ Complex outreach sequences (to be forgotten)Instead, he's playing the long game:✅ Deeply understanding his customers✅ Building a great product with real value✅ Investing time posting on social media✅ Becoming a thought leader✅ AND THEN reaching out with a solid purposeBuilding a strong foundation BEFORE sending even a single DM is what he did right.No fancy tools. No big budget. Just pure value and conviction. 💪Even now, Chris only reaches out when he's 100% sure he can deliver 10x ROI.That's the magic you just can't get with formulas & templates.Want to implement this yourself? Don’t miss this episodeHosted by Ausha. See ausha.co/privacy-policy for more information.