TLDR: The B2B SaaS Growth Podcast Recording

With programmatic SEO you can create 100s of pages at once. When I started my career, I saw companies like Zapier, Canva and AirBnB see great success with this, so I dreamt of implementing this.But when I tried learning, I only got vague information like:Find keywords that scale (eg: "Hire fitness influencers in Dubai", "Top beauty creators with high engagement”)Build a data base with relevant data about eachPublish your pages in bulkTechnically, this is exactly what you need to do. But it's not nearly enough information to implement anything.In this episode, Usman and I go in depth discussing the nuances. Things like: "How do you structure programmatic SEO if you were starting from scratch? What would your step one, two, three be?"Who do you think really owns the programmatic program?""Who wrote the content for the pages?"“How much do you need to coordinate with the engineering/product teams?”"How did you deal with indexation issues when making so many pages live at once?""What did the internal linking strategy look like?""When you do this and find a few pages that could rank better with manual tweaks (but would break the template), what do you do?""How do you prioritize which set of pages to build first?”I don't know of any resource on the internet where you'll get this information in such depth.Usman walks us through the specifics of him implementing a programmatic strategy for MoreDash.There they saw 96% more traffic & 2x deals, all in 8 months.If your product has untapped data and there’s consistent search demand in your category, don’t sleep on this play.Hosted by Ausha. See ausha.co/privacy-policy for more information.

2x engagement. 7x meetup turnout. All from simply asking people to pay!Most people worry that monetizing a community will kill engagement.Harsh proved the opposite.He added a small membership fee, and in just 2 weeks:Engagement doubledWebinar attendance spikedIRL meetups jumped from 20 people to 150+All because people actually had skin in the gameThis did not involve any massive research project. He just surveyed 20 members, asked why they would or wouldn’t pay, and used that to shape the offer.“Once people started paying, they started showing up, because now it felt premium. Simple as that.”If you’re running a community and afraid to charge for it, this episode will change your mind.Hosted by Ausha. See ausha.co/privacy-policy for more information.

A lot of marketers chase shiny new personas.Very few ask: “Who are we overlooking?”Turns out these “forgotten audiences” convert like crazy.I spoke with Andy Groller, CEO of Dragon360, about how his team helped Snagit generate $280K in revenue in just 4 months, by going all in on a segment that hadn’t been marketed to in years: technical writers.This wasn’t a viral stunt or a flashy rebrand.It was a focused campaign built around one simple idea:“These folks are overlooked, misunderstood, and doing important work no one talks about.”So instead of pushing features, they made the audience the story.Snagit became a tool built just for them, not simply another screen recorder.Here’s how they pulled it off:Identified technical writers as a high-potential, low-competition segmentBuilt messaging that actually respected their workRan experiments across Meta, LinkedIn, Reddit, CTV & SpotifyTested landing pages, creatives, formats, and even UGC daypartingOne of my favorite parts?They ignored trial signups as a success metric.They tracked installs instead; something that showed real intent.That’s something we do at Spear Growth too:We call them Fair Shot Users - people who took enough action to give your product a “real shot.”Result?$280,000+ in revenue1,100+ purchasesAll in just 4 monthsAndy’s approach mirrors a lot of what we believe in at Spear Growth: buyer-first creative, hands-on execution, and campaigns that actually map to revenue.If you’re sitting on a product with misunderstood value, or an audience no one’s talked to in years, this is the kind of campaign that can punch way above its weight.Hosted by Ausha. See ausha.co/privacy-policy for more information.

How do you build $100M in pipeline without a massive sales team? David Ly from Iveda had the best answer: Partner with someone who already has one.After 20+ years of building cloud video and AI platforms, here’s what he figured out:Big companies tend to move slow.Which means, if it takes them 9 months to build something, David and his team can do it in 3.They didn’t have the speed of innovation that David had gained from his experience with AI.And he didn’t have their sales muscle.He didn’t have hundreds of reps on the ground, or decades of buyer relationships.So he flipped the script:He gave them innovation.They gave him distribution.“Your big brother companies, they have the sales and marketing strength to do what we couldn’t.”It’s a yin and yang setup.The big players were missing an innovation department. David became that for them, and in return, they plugged Iveda into their distribution.This is how he built a global reseller network that now spans the US, Europe, Asia, Africa, and the Middle East.And no, it wasn’t easy:- It took 5+ years of relationship-building, field trials, and proof- A 35-person team working across all time zones - And $35M+ raised to fund the motionNow, they’re tracking $100M+ in pipeline, and possibly more by year-end.If you’re trying to go global without going broke, do not miss this episode.Hosted by Ausha. See ausha.co/privacy-policy for more information.

At Spear Growth, we once built a massive partner program.Around 40 odd companies from SaaS tools, VCs, agencies with complementary services - everyone you could think of was technically our “partner.”Now how many leads did that generate?Zero.Looking back, it’s obvious: we were chasing quantity over actual traction.Which is why Jason’s take on partnerships hit so hard for me in this episode.Instead of launching some bloated program, he helps B2B tech companies build one partner play that actually works.Here’s how: ✅ Pick one strategic partner, someone your audience already trusts✅ Build them directly into your marketing campaigns (don’t just slap on the logos!)✅ Spend 3–6 months enabling your sales team to actually sell with that partnerWe’ve now restarted our partner program at Spear Growth with just 2 carefully chosen partners - and the early pipeline impact has already been huge. (We’ll share more on the “who’s” & “what’s” soon!)If you’ve hit product-market fit, this kind of focused partner motion is one of the best growth levers out there.Hosted by Ausha. See ausha.co/privacy-policy for more information.

"We put bounties on our prospects…and generated $100K” 🤠Tara just shared the most creative event marketing I've seen.The challenge: Make a $40K booth sponsorship actually worth it.Their solution? Create literal "WANTED" posters of 20 target prospects.The offer: "Bring this person to our booth and you BOTH get a prize"The results were shockingly good:$100K+ pipeline in just 3 days50% of their targets actually showed up, booked meetings, and entered the sales cycleIt was a last-minute idea pulled together in ~3 weeks , with 2 people building the target account list (which was not easy!), and 1 designer making the posters (which was a lot of fun!)Of course this only works if you have:A physical booth (obviously)High enough ACV to justify booth sponsorship costs (~$40K in their case)A healthy sense of humorWant the complete IRL ABM playbook? Listen to the full episode.Hosted by Ausha. See ausha.co/privacy-policy for more information.

8000 leads at just $5 each? Yep! This YouTube strategy from Ryan Deiss is something you just cannot miss.I mean seriously, look at these results:🔷 Generated 8000+ high-quality leads 🔷 Reduced cost per lead by 70% 🔷 Grew YouTube subscribers from 3K to 20K 🔷 Shortened sales cycle from 355 to under 250 daysHow did he do it? With one 81-minute pillar video + five strategic supporting videos + targeted discovery ads.What I love most is the simplicity. No complex marketing stack. No massive ad budget. Yet this method now drives a third of ALL their leads.This isn't just for content creators. Ryan's proven this works for complex products with traditionally long sales cycles - perfect for B2B companies struggling with lead generation costs.Sure, it takes some planning and quality content creation. But the results? Absolutely worth it.Want to know exactly how Ryan executed this strategy? Listen to the full episode.Hosted by Ausha. See ausha.co/privacy-policy for more information.

I'm still geeking out over this conversation with Emilia (VP of Marketing, Userpilot). She shared their complete ABM playbook and - this is wild - it's EXACTLY the same strategy we use at Spear Growth! (I honestly thought our approach was unique until this chat!)Here's a quick snapshot.LinkedIn Ads Spend: $57KTimeline: 3 monthsResult: $655K pipelineThe winning team:VP MarketingHead of ABMPerformance ManagerDemand ManagerMarketing Operations SpecialistAnd of course some design supportTools they used: Just HubSpot ($2K/month) & LinkedIn Ads.See? Nothing complicated.Here's what I love: They tried this AFTER cold outreach failed.(Sometimes plan B works better than plan A)If you're a marketing strategy nerd like us, you'll love this deep dive.Warning: We got super nerdy about the details in this one! 🤓Hosted by Ausha. See ausha.co/privacy-policy for more information.

I'm genuinely excited about this one because Niall just shared something brilliantly simple (you know I love it when the simple stuff wins!)Here's what's awesome:Generated £4M+ pipeline revenuePure organic LinkedIn contentCampaign-based approachNo fancy tools, no paid promotionThe best part? This isn't just for the big players.Niall's proven this works for:→ Billion-dollar companies in their portfolio→ Solo entrepreneurs→ Everyone in betweenWhat do I love the most? The strategy is so obvious, it's genius. No complicated frameworks. No fancy tech. (In fact, we might already be implementing it 😉)Sure, it took 2-3 months to see results.But that's after years of perfecting the strategy.Want to know exactly how they did it? Listen to the full episodeHosted by Ausha. See ausha.co/privacy-policy for more information.

I'm genuinely excited about this one because Niall just shared something brilliantly simple (you know I love it when the simple stuff wins!)Here's what's awesome:Generated £4M+ pipeline revenuePure organic LinkedIn contentCampaign-based approachNo fancy tools, no paid promotionThe best part? This isn't just for the big players.Niall's proven this works for:→ Billion-dollar companies in their portfolio→ Solo entrepreneurs→ Everyone in betweenWhat do I love the most? The strategy is so obvious, it's genius. No complicated frameworks. No fancy tech. (In fact, we might already be implementing it 😉)Sure, it took 2-3 months to see results.But that's after years of perfecting the strategy.Want to know exactly how they did it? Listen to the full episodeHosted by Ausha. See ausha.co/privacy-policy for more information.