$100K in Pipeline, 1 Event, "Wanted" Posters: Tara @ Chili Piper

"We put bounties on our prospects…and generated $100K” 🤠

Tara just shared the most creative event marketing I've seen.

The challenge: Make a $40K booth sponsorship actually worth it.

Their solution? Create literal "WANTED" posters of 20 target prospects.

The offer: "Bring this person to our booth and you BOTH get a prize"

The results were shockingly good:

• $100K+ pipeline in just 3 days

• 50% of their targets actually showed up, booked meetings, and entered the sales cycle

It was a last-minute idea pulled together in ~3 weeks , with 2 people building the target account list (which was not easy!), and 1 designer making the posters (which was a lot of fun!)

Of course this only works if you have:

1. A physical booth (obviously)

2. High enough ACV to justify booth sponsorship costs (~$40K in their case)

3. A healthy sense of humor

Want the complete IRL ABM playbook? Listen to the full episode.

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