Building in public - is it worth the risk?

When Adam co-founded Fibbler 6 months ago, he had one mission:
Build an audience before building the product.

So for 3.5 years, he consistently posted on LinkedIn,
engaging with his target customers.

No marketing budget.
Just authentic conversations.

Then, when it was time to launch…
Fibbler hit $100K ARR in just 180 days
Without spending a single dollar on ads
(so, yes the risk was worth it 😄)

By building Fibbler in public, Adam and his co-founder truly understood their audience's needs.
So when they built the product, the fit was perfect.

This is the exact opposite of the usual founder journey:

Build product
Search for customers
Pray for traction

Adam did it backwards:

Build audience
Understand customers
Build product for perfect fit

The result?
Instant product-market fit. Instant revenue.

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