

The Hard Part with Evan McCann
Evan McCann
The Hard Part, hosted by Evan McCann, uncovers the stories, strategies, and playbooks of Canada’s most influential founders, investors, and leaders. While Canadian innovators often fly under the radar compared to their American peers, The Hard Part shines a spotlight on their impact, redefining Canada’s role in global entrepreneurship.
Episodes
Mentioned books

Jun 3, 2024 • 43min
Jordan McFarlen from Conexus Venture Capital
Jordan McFarlen is the Managing Director at Conexus Venture Capital.
Conexus Venture Capital (CVC) has launched its second $30M VC fund with a $15M first close from its founder, Conexus Credit Union.
With Fund II and new leadership, the Regina-based VC firm aims to build on the groundwork laid by its first fund and Conexus-founded incubator Cultivator.
Through its latest fund, CVC plans to invest in more early-stage Saskatchewan-based technology startups.
Takeaways
Jordan starting Cultivator and building a leading accelerator.
Great versus good accelerator.
Nuances and specific challenges that Saskatchewan founders face.
Raising a $30M Fund II.
Advantages of having a smaller tech ecosystem like agility, connectivity, a cohesive ecosystem, and the government's support through tax credits and non-dilutive funding.
CVC's role in Saskatchewan funding early-stage startups and building relationships with other VCs for future funding rounds.
Exciting Sask companies like 7Shifts (backed by Softbank), Coconut Software, Vendasta and more.
The exciting next wave of Saskatchewan founders.
Chapters
00:00 Joining Conexus and Creating Cultivator
03:22 Attracting Investors and Building Relationships
08:22 Transitioning from Founder to Investor
13:31 The Advantages of Investing in Saskatchewan
18:43 Creating a Flywheel Effect in Saskatchewan
21:19 The Launch of Connect Suspension Capital Fund
24:26 Interesting Companies in Saskatchewan
26:47 The Ambition of the Younger Generation
29:05 Balancing Learning from Others and Staying Authentic
30:55 Dealing with Hard Times
33:45 The Inspiration and Drive Behind Jordan's Work
Keywords
Saskatchewan, tech ecosystem, Cultivator, Conexus Venture Capital, incubator, challenges, community, mentorship, smaller market, ambition, drive

May 31, 2024 • 48min
Taz Singh from Guild
Taz Singh is the Founder of Guild.
Guild is an all-in-one platform for events, presentations, and discussions designed to reduce the burden as communities scale.
Takeaways
People management is a crucial aspect of software development, and building trust within a team is essential for success.
One-on-one meetings focused on annoyances and aspirations can help understand what motivates individuals and build trust within the team.
Rotating team leads and prioritizing tasks based on pain versus frequency can foster collaboration and effective decision-making.
Existing community platforms have limitations, and there is a need for a comprehensive solution like Guild.
Guild is a platform that connects brands with communities and facilitates brand partnerships through a sponsorship marketplace.
Communities can form guilds, which are groups of people with a common interest or craft.
Guilds can be part of larger networks based on geography or interest, allowing for collaboration and value creation.
Government policies that the UK tech space has and what we could potentially implement in Canada.
Chapters
00:00 Patterns and Best Practices in Software Development
09:00 The Genesis of Guild and Lessons from Building Communities
14:50 Challenges of Existing Community Platforms
15:29 Building Trust and Collaboration within Teams
26:17 Driving Value from Corporations to Communities through Sponsorship
28:27 The Power of Guilds and Networks in Community Building
32:04 Automating Brand Partnerships with Guild's Sponsorship Marketplace
35:56 Insights from the Tech Scene in London and Canada
44:13 Exciting Developments for Guild in the Future
45:24 Dealing with Hard Times and Maintaining Fearlessness
47:04 The Importance of Contributing to Your Community
Keywords
consulting, software development, people management, trust, hiring, one-on-one meetings, team leads, pain versus frequency, community, community platforms, events industry, Guild, Guild, sponsorship marketplace, communities, corporations, guilds, networks, automation, brand partnerships

May 30, 2024 • 34min
Alanna Lopes Souza from Drive Capital
Alanna Lopes Souza is the Seed GM at Drive Capital.
Drive Capital is a venture capital firm that invests in innovative companies with the potential for significant growth.
Founded in 2013 by two former partners at Sequoia Capital, the firm focuses on investing in technology, healthcare, and consumer companies across various stages, from early to growth stage.
Drive Capital aims to support entrepreneurs building businesses outside the traditional startup hubs like Silicon Valley, often focusing on the Midwest and other underrepresented regions.
Takeaways
Alanna's time in investment banking, consulting and joining SSENSE.
Her time as Chief of Staff at SSENSE and the world of fashion.
Her time at Plum Guide which included a global pandemic.
Execution versus strategy.
Drive's unqiue thesis and focus.
The energy in Toronto's tech scene.
Her interest in AI.
Chapters
00:00 Alanna's Career Journey
05:09 The Importance of Execution
11:50 The Vibrant Toronto Tech Scene
36:59 Exploring Opportunities in AI and Healthcare
Keywords
career journey, investment banking, consulting, chief of staff, brand development, fashion industry, Plum Guide, vacation rental, core hosts, Drive Capital, investor, Toronto tech ecosystem, AI, healthcare, value creation, founders, support

May 29, 2024 • 43min
Josh Gray from Artemis
Josh Gray, Co-Founder of Artemis, talks about the genesis of Artemis and the importance of data quality for AI. They discuss industries showing traction, co-founder relationships, mistakes, raising capital, and product-market fit. Insights on using Slack Connect, founder-led sales, and creating value with AI. The podcast covers navigating challenges, data quality, AI integration, work-life balance, and tech industry growth.

May 24, 2024 • 47min
Tim Lynn from Startup TNT
Tim Lynn is the Co-Founder of Startup TNT and a General Partner at TNT Capital.
Startup TNT connects local startups and entrepreneurs with angels, supporters, and other investors. To date, we have invested over $11.5M in 90+ companies across Western Canada. Their goal is to help you build your startup from your hometown, providing the network, community, and capital to make that happen.
Their flagship event, The Startup TNT Investment Summit, connects new and experienced angel investors with startups by investing at least $200K (oftentimes more, up to $500K+) in each local winner, and syndicating deals for other companies that catch the investors' eyes!
Socials - Instagram, LinkedIn, Twitter, TikTok.
Takeaways
-How Startup TNT was started.
-TNT's use of community as due diligence on investments.
-How to build a successful non-profit.
-How to engage non-tech HNW folks to invest in startups.
-How TNT sticks out and builds trust with founders.
-Expansion across Western Canada and beyond and how to scale the experience effectively.
-Building a robust community.
-Why more folks should be investing in their local startup scene.
-TNT's new fund, fundraising, the thesis and more!
Chapters
00:00 From Corporate Finance to Startup TNT
03:21 Building a Collaborative and Inclusive Startup Community
08:10 Attracting Investors and Supporting Local Entrepreneurs
12:34 Startup TNT's Unique Approach to Venture Capital
16:33 The Power of Community in Startup Success
27:41 Building a Strong Network of Investors and Connections
30:54 The Importance of Impactful Pitches
33:35 The Success of TNT's Nonprofit Entity
38:58 Future Goals: Expansion, Bridging Investments, and Larger Fund
41:18 Recommended Books: The Outsiders and Lying for Money
44:40 Personal Connections and Support in Challenging Times
Keywords
startup, community, entrepreneurship, investment, collaboration, startup, TNT, capital, connections, clout, venture capitalists, advisors, community, founders, support, fundraising, pitches, nonprofit, sponsors, government grants, fraud, community building

May 23, 2024 • 51min
Antoine Nivard from Blank Ventures
Antoine Nivard is a Co-Founder and General Partner at Blank Ventures, a $65M inaugural fund, where he invests in seed-stage enterprise and fintech software.
Prior to founding Blank, he had the opportunity to help raise funds and establish Inovia Capital in Silicon Valley and was fortunate to partner with founders building companies like LightspeedCommerce (NYSE:LSPD), 1Password, Magical, BenchSci, Momentum, Vital Biosciences, Poka (acquired by IFS), DarwinAI (acquired by Apple), and many more.
Takeaways
-Early days joining Inovia.
-Launching and growing the Inovia office in SF.
-Discuss the power law and witnessing it firsthand.
-Talent arbitrage when it comes to American tech companies with significant amounts of Canadian employees (ex. Faire).
-Discuss Databricks that has two Canadian founders.
-Why there has been a lack of company formation in Canada.
-Canada needs to focus on building startup mafias, where successful entrepreneurs from companies like Shopify go on to start their own ventures.
-Launching and raising capital for Blank Ventures.
Chapters
00:00 Background and Joining Inovia
04:30 Experience at Inovia
11:02 Impact of Witnessing the Power Law
15:57 Talent Arbitrage in American Companies
18:38 Lack of Company Formation in Canada
25:30 Building a Startup Mafia in Canada
34:20 Focus on Blank Ventures
48:37 Favorite Book and Excitement for 2024
52:18 Dealing with Hard Times
54:16 Closing Remarks

May 22, 2024 • 36min
Tyson Birchall from Longbow Capital
Tyson Birchall is the Managing Director of Longbow Capital.
Longbow Capital is a private equity investment management company based in Calgary, Alberta that invests in the North American energy, power and technology sectors.
They invest in innovative companies that are doing things differently; companies that help bring energy to the world in the most efficient, cost effective and environmentally responsible manner.
Since being founded in 1997, Longbow has been a long-term strategic partner and an engaged and effective shareholder in over 150 high-growth investments.
Takeaways
-Tyson's time in investment banking provided valuable skills such as entrepreneurship, thinking on your feet, and client service.
-History of Longbow.
-Tyson's concept of "The Holy Trinity" when it comes to energy transition investing.
-Longbow's unqiue investment thesis when it comes to investing in energy transition and how it differs from other climatetech investors.
-What Longbow looks for in the leadership team when investing.
-Knowing the right time to sell a business.
-Growing AUM as a private equity firm.
Chapters
00:00 Introduction
05:02 Investing in the Energy Space: Backing the Right Teams
12:08 Longbow's Approach to Energy Transition
25:50 Knowing When to Sell a Business
32:54 Navigating Hard Times
Keywords
investment banking, entrepreneurship, energy space, energy transition, management teams, CO2 emissions, AUM, trust, hard times

May 20, 2024 • 44min
Craig Follett from Peggy
Craig Follett is the Co-Founder and CEO of Peggy.
Peggy is the social marketplace to buy and sell contemporary art. Peggy partners with galleries and artists, to make living with art accessible to all. Finally, you can buy incredible art at a price you can afford, and can later rehome an artwork with a fellow collector if your tastes change.
Peggy does good by the artists themselves, who can finally earn artist royalties for all future secondary sales as well - something they miss out on today. This is all made possible using sophisticated and proprietary AI and ML which keeps buyers and sellers protected.
Follow Peggy on Instagram!
Takeaways
Craig's internship at Spin Master inspired his entrepreneurial journey.
Universe, Craig's previous venture, was a sharing economy platform that evolved into a ticketing and event management platform and was acquired by Live Nation/Ticketmaster.
How Craig learned about the art world by attending Art Basel.
Authentication in the art world and how Peggy does it at scale.
Parallels between Universe and Peggy.
Network effects that drive Peggy.
Raising capital.
The importance of co-founder relationships.
Peggy addresses challenges faced by artists and collectors, such as provenance, catalogue raisonné and collecting royalties.
The impacts of AI, VR and other technologies on the art world.
Chapters
00:00 Spin Master and the Inspiration for Entrepreneurship
06:13 The Genesis Story of Universe
11:02 The Motivation Behind Starting Peggy
27:35 Lessons Learned from Raising Capital
32:30 The Excitement for AI Advancements
38:25 The Value of Investors with Marketplace Experience
42:05 Join the Art Revolution with Peggy
Keywords
Spin Master, Universe, acquisition, entrepreneurship, Peggy, art market, art, royalties, AI, authentication, co-founder relationships, network effects, challenges, future

May 17, 2024 • 47min
Moien Giashi from GreenSky Ventures
Moien Giashi is a Principal at GreenSky Ventures.
GreenSky Capital is one of the top Canadian venture capital firms (according to CVCA 2021, 2022, 2023) with a focus on early-stage Canadian startups in B2B SaaS and deeptech.
Takeaways
Transitioning from academia to venture.
Deep tech investments require strong IP and moat.
There is a perception of higher risk and longer wait times for returns in deeptech.
Successful commercialization requires a combination of policy changes, university support, education, and funding.
Common challenges that academic founders face when scaling their deeptech ventures.
Showing ROI and educating LPs on deeptech.
Education around venture capital as an asset class is needed to increase interest and understanding.
The content strategy of GreenSky aims to educate and support founders.
GreenSky's new fund
Chapters
00:00 From Academia to the Venture Space
08:13 The Focus on Deep Tech at GreenSky
11:44 The Importance of Intellectual Property in Deep Tech Investments
13:49 The Limited Number of Deep Tech Investors in Canada
22:46 Challenges Faced by Deep Tech Founders
26:13 Attracting Canadian LPs and Institutions to Deep Tech
30:04 The Importance of Education in Venture Capital
30:32 Adding Value to Startups through Expertise and Support
33:28 Sourcing Quality Deals through Referrals and Ecosystem Partnerships
35:52 Educating and Supporting Founders through Content Strategy
38:05 Investment Focus and Check Size of GreenSky
42:49 Supporting a Spouse's Startup Journey
44:27 Dealing with Hard Times: Journaling and Seeking Support
47:28 Rejections in Fundraising: It's Not a Reflection of the Company
Keywords
academia, venture space, commercialization, research projects, deep tech, intellectual property, IP, deep tech investors, funding, deep tech founders, business skills, deep tech, Canada, ROI, venture capital, education, value add, deal flow, content strategy, fund structure, rejection, support

May 15, 2024 • 45min
Rebecca Mazzara from Calita Intimates
Rebecca Mazzara is the Founder and CEO of Calita Intimates.
Underwear is our most intimate piece of clothing. Calita believes you should have it all. Beautiful, comfortable underwear - made ethically.
Use code: EVAN20 for 20% off your Calita order!
Takeaways
-Being an early hire on the Shopify Plus team
-How Rebecca met her first manufacturer and designed her first run of product.
-The importance of unit economics.
-Building a brand that resonates with customers involves being authentic, relatable, and responsive to their needs.
-Being a solo founder and how to find and use advisors.
-Why TikTok has been a huge channel for Calita.
-Deciding to produce your product in North America or overseas, pros and cons to both.
-Bootstrapping versus raising capital.
Chapters
00:00 Rebecca's Journey from Shopify to Calita
06:30 Launching Shopify Plus and the Startup Within a Startup
14:43 Making the First Run of Product
34:29 Challenges and Rewards of Being a Solo Founder
Keywords
Rebecca Mazzara, Calita, Shopify, entrepreneurship, networking, collaboration, brand building, marketing, manufacturing, bootstrapping, raising capital, unit economics