

Jordan McFarlen from Conexus Venture Capital
Jordan McFarlen is the Managing Director at Conexus Venture Capital.
Conexus Venture Capital (CVC) has launched its second $30M VC fund with a $15M first close from its founder, Conexus Credit Union.
With Fund II and new leadership, the Regina-based VC firm aims to build on the groundwork laid by its first fund and Conexus-founded incubator Cultivator.
Through its latest fund, CVC plans to invest in more early-stage Saskatchewan-based technology startups.
Takeaways
- Jordan starting Cultivator and building a leading accelerator.
- Great versus good accelerator.
- Nuances and specific challenges that Saskatchewan founders face.
- Raising a $30M Fund II.
- Advantages of having a smaller tech ecosystem like agility, connectivity, a cohesive ecosystem, and the government's support through tax credits and non-dilutive funding.
- CVC's role in Saskatchewan funding early-stage startups and building relationships with other VCs for future funding rounds.
- Exciting Sask companies like 7Shifts (backed by Softbank), Coconut Software, Vendasta and more.
- The exciting next wave of Saskatchewan founders.
Chapters
00:00 Joining Conexus and Creating Cultivator
03:22 Attracting Investors and Building Relationships
08:22 Transitioning from Founder to Investor
13:31 The Advantages of Investing in Saskatchewan
18:43 Creating a Flywheel Effect in Saskatchewan
21:19 The Launch of Connect Suspension Capital Fund
24:26 Interesting Companies in Saskatchewan
26:47 The Ambition of the Younger Generation
29:05 Balancing Learning from Others and Staying Authentic
30:55 Dealing with Hard Times
33:45 The Inspiration and Drive Behind Jordan's Work
Keywords
Saskatchewan, tech ecosystem, Cultivator, Conexus Venture Capital, incubator, challenges, community, mentorship, smaller market, ambition, drive