Rebecca Mazzara from Calita Intimates

Rebecca Mazzara is the Founder and CEO of Calita Intimates.

Underwear is our most intimate piece of clothing. Calita believes you should have it all. Beautiful, comfortable underwear - made ethically.

Use code: EVAN20 for 20% off your Calita order!

Takeaways

-Being an early hire on the Shopify Plus team

-How Rebecca met her first manufacturer and designed her first run of product.

-The importance of unit economics.

-Building a brand that resonates with customers involves being authentic, relatable, and responsive to their needs.

-Being a solo founder and how to find and use advisors.

-Why TikTok has been a huge channel for Calita.

-Deciding to produce your product in North America or overseas, pros and cons to both.

-Bootstrapping versus raising capital.

Chapters

00:00 Rebecca's Journey from Shopify to Calita

06:30 Launching Shopify Plus and the Startup Within a Startup

14:43 Making the First Run of Product

34:29 Challenges and Rewards of Being a Solo Founder

Keywords

Rebecca Mazzara, Calita, Shopify, entrepreneurship, networking, collaboration, brand building, marketing, manufacturing, bootstrapping, raising capital, unit economics