
The Hard Part with Evan McCann
The Hard Part with Evan McCann shares the stories, tactics and playbooks of Canada's top founders, investors and leaders. Canadians are undercover compared to their American counterparts. The Hard Part is changing that.
Latest episodes

May 8, 2024 • 45min
Eva Chan from Launch Pop
Eva Chan is the Co-Founder of Launch Pop.
Launch Pop is a venture studio working with founders to build eCommerce brands that dominate their category. Some notable companies built from their research, design and growth include - More Labs/Morning Recovery, Marlow, Liquid IV, IMMI and many more!
Takeaways
-Building an ecom venture studio.
-What does brand actually mean and how to build one for the modern buyer.
-GTM and launch strategy for ecom brands.
-Shift in ecom from huge valuations and rounds to margins and seeking sustainable growth.
-When should ecom brands look at an omnichannel strategy.
-Why CAC can be a trap for early-stage founders.
-Why basket sizes are growing and consumers are now comfortable making $1000+ purchases online.
-How founders should think about ecom apps.
Chapters
00:00 Eva's Journey in Design School
09:52 The Venture Studio Model
28:58 Balancing Data and Intuition
35:23 The Importance of Premium Brands
43:47 Final Message: Taking Things Lightly and Having Fun
Keywords
Eva Chan, LaunchPop, design school, Exact Media, e-commerce, product innovation, brand building, data-driven decision-making, community building, nurturing inner genius

May 7, 2024 • 49min
Chris Gilpin from OrderUp
Chris Gilpin is the CEO of OrderUp (acquired by Wealthsimple).
OrderUp's Point of Sale helps restaurants improve Front of House efficiency by 66% by empowering guests to order and pay from their phones.
Chris also Co-Founded Turnstyle Solutions (acquired by Yelp) and Ascendent a reinsurance business focused on bitcoin.
Takeaways
Working at Apple and chatting with Steve Jobs.
The hacky way they got restaurants to use Turnstyle.
The acquisition of Turnstyle by Yelp and learnings.
Chris's interest in Bitcoin led to the creation of Ascendant Capital, a reinsurance company that provides managed exposure to the Bitcoin space.
Launching OrderUp during the pandemic and being acquired by Wealthsimple.
Chris's thoughts on the Toronto tech scene.
Insights into loyalty marketing.
How to evaluate ideas and a process to turn them into a business.
The importance of meditation in Chris's life.
Chapters
00:00 Chris's time at Western and decision to pursue dual degrees
01:13 Chris's experience working at Apple
06:09 Starting TurnStyle and the motivation behind it
09:29 Scaling TurnStyle and the challenges faced
12:00 The acquisition of TurnStyle by Yelp
14:08 Chris's interest in Bitcoin and the creation of Ascendant Capital
23:48 Creation of OrderUp and interest in the POS and online ordering space
24:11 Passion for Supporting Restaurant Operators
25:08 The Seamless Integration of WeChat in Restaurants
25:37 Pivoting to Online Ordering and Payment
26:07 Challenges with Integrating with Point of Sale Systems
27:04 Becoming a Point of Sale System
27:54 The Wealthsimple Acquisition
29:28 The Toronto Tech Scene
30:27 Funding Challenges in Canada
31:19 Future Potential in Loyalty Marketing
32:03 Bridging the Gap Between Online Advertising and Offline Transactions
36:05 Chris' Process for Starting New Ventures
39:32 Chris' Focus and Future Plans
40:44 Favorite Books: 'The Bitcoin Standard' and 'How to Create a Mind'
42:33 Dealing with Hard Times: Importance of Having a Co-founder and Meditation
45:27 Encouragement to Learn About Money and Rethink the Monetary System

May 6, 2024 • 38min
Eunice Wu from Asepha
Eunice Wu is the Co-Founder and CEO of Asepha.
Asepha makes it easy for pharmacists to automate manual tasks so they can focus on clinical work.
Takeaways
Pivot from being a pharmacist to a startup founder.
Importance of building a solution with domain expertise and a deep understanding of the problem.
Building in a heavy regulatory, compliant and security-focused industry.
Leveraging AI to create value for pharmacists.
Tech fatigue in pharmacies and how Asepha combats it.
Integrating easily into a pharmacist's workflow and creating an unlock versus a block.
How to leverage accelerator programs to a founder's benefit.
Running a lean team with lots of runway and why it is becoming the norm.
Chapters
00:00 Interest in Pharmacy and Pursuing a Career
04:07 Building a Co-Founder Relationship
09:06 Building User-Friendly Software for Pharmacists
15:05 Geographical Variations in Pharmacy Regulations
27:45 Building Trust and Security with Larger Pharmacy Chains
32:20 Learning as a First-Time Founder
Keywords
pharmacy, tech, pharmacist, software, medication review, AI, workflow, compliance, security, accelerator programs, community

May 3, 2024 • 47min
Daniel Spataro from IntegrationOS
Daniel Spataro is the Co-Founder and CEO of IntegrationOS.
Use IntegrationOS to rapidly launch new integrations, remove costly data silos and build connected apps that perform at the scale your customers demand. All at a price your CFO will love.
Takeaways
-Pivot from an agency model to a scalable product-led organization
-Why integrations are so crucial but a pain to maintain and build.
-The importance of security and privacy with integrations
-Why they focus on enterprise integrations for B2B companies.
-Discuss the importance of open source software (OSS).
-The Toronto tech ecosystem
-Nuances to selling to SWEs
-Using Slack as a quick customer support channel
-Utilizing LLMs and AI in integrations
Chapters
00:00 Dan's Journey and Early Work
08:55 Early Investor Conversations
23:53 People Behind Integrations
30:29 Building a Developer Tool and Selling to Developers
37:27 Thriving in the Toronto Tech Ecosystem
Keywords
journey, university, IntegrationOS, SaaS enterprise tools, challenges, agency model, product scaling model, pain point, integrations, privacy, security, mid-market, enterprise, open source, Integration OS, Toronto tech ecosystem, large language models, generative AI, automating integrations, pricing model, usage-based billing, customer support, dealing with hard times

May 1, 2024 • 46min
Ryan Freeman from Deel
Ryan Freeman is the Global Head of Partnerships at Deel.
Deel is the all-in-one Global People Platform that simplifies and streamlines every aspect of managing an international workforce—from culture and onboarding, to local payroll and compliance. Their industry-leading suite of HR tools, payroll solutions, mobility services, and compliance expertise makes it possible for companies of all sizes to scale globally with unmatched speed and flexibility.
Today, Deel serves over 25,000+ companies worldwide—from small teams to publicly traded enterprise businesses.
Ryan is also a Strategic Advisor at Lula Convenience and Switch Growth as well as a Venture Partner at Ripple Ventures.
Takeaways
Ryan's background at Turnstyle (acquired by Yelp), DoorDash, GoBolt and now Deel.
What "partnerships" truly means.
Balancing speed and deal quality.
Building relationships quickly and effectively when it comes to partnerships.
Creativity when it comes to deep and complex partnerships.
Building partnerships remotely as well as working with team members remotely.
Advice for early-stage founders when it comes to partnerships and business development.
Chapters
00:00 Ryan's Career Journey: Consulting to Startups
06:51 DoorDash and the Impact of the Global Pandemic
11:16 GoBolt and the Importance of Sustainability
28:38 The Depth and Creativity of Partnerships
33:58 Advice for Early-Stage Companies Exploring Partnerships
Keywords
career journey, management consulting, startups, acquisition process, partnerships, alignment, remote work, speed vs deal quality, creativity, execution, documentation, breadth of experience, focusing on the positives

Apr 29, 2024 • 52min
Akshay Maharaj from Aview International
Akshay Maharaj is the Co-Founder of Aview International.
Aview (Techstars '23) is a global content management platform enabling creators and enterprises to monetize their media to international audiences. Our one-click solution offers multi-language translation, voiceover dubbing, global distribution and brand deal opportunities.
Takeaways
International expansion is important for creators to prolong their careers and increase monetization opportunities
Creators should consider creating separate channels for different languages to tap into new markets
Distribution and monetization are key aspects of Aview's platform, helping creators reach global audiences and secure brand deals
Creator brands are a growing trend, but success may vary.
Understanding the audience and their preferred platforms and content formats is crucial for creators.
Snapchat is emerging as a platform with high monetization opportunities for creators.
Creators should focus on one social platform and become a leader in that space.
Paywall platforms can be challenging unless the content is perceived as highly valuable.
Longevity in content creation requires building a brand or business beyond just creating content.
Chapters
00:00 Introduction
00:20 The Genesis Story of Aview and Getting in Front of Creators
06:17 From Subtitles to Internationalization: The Evolution of Aview
09:04 The Importance of International Expansion for Content Creators
11:49 Monetization Opportunities in Different Regions
25:08 Trends in Platforms: Understanding the Audience
25:31 Trends in Content Formats: Short Form vs Long Form
26:27 The Rise of Snapchat and Creator Monetization
28:19 The Streaming Wars and the Future of Content
30:57 Challenges and Considerations of Paywall Platforms
35:37 Strategies for Long-Term Success as a Creator
38:41 The Role of Video Optimization and Growth Hacking
41:13 The Power of Mindset in Overcoming Challenges
44:02 Taking Action as an Aspiring Entrepreneur
Keywords
Aview, content creators, international expansion, monetization, creator brands, platforms, content formats, social media platforms, creator monetization, content format, paywall platforms, long-term success, video optimization, growth hacking, mindset, entrepreneurship

Apr 26, 2024 • 50min
Stephen Jagger from addy
Stephen Jagger is the Co-Founder of addy.
addy makes real estate investment accessible to everyone, through crowdfunding properties and letting anyone invest. Canadians over the age of majority in all provinces and territories can invest - https://addyinvest.ca/
Takeaways
-Building strong co-founder relationships
-addy enables regular Canadians to invest in institutional commercial real estate at any dollar amount.
-How addy adds value to real estate owners and developers.
-addy's software streamlines the investment process and provides transparency for investors and issuers.
-US expansion for addy
-Discussion around the current housing market and interest rates.
-addyone membership offers benefits like faster money transfers,
-New plans to introduce debt opportunities on the platform.
Chapters
00:00 Introduction and Background
02:18 Lessons from a Serial Entrepreneur
08:55 The Genesis of addy
13:40 Enabling Regular Canadians to Invest in Commercial Real Estate
25:30 Vetting Opportunities and Providing Transparent Information
26:55 Automated Tax Reporting and Investor Relations
28:02 US Expansion and Access to Different Currencies
29:31 Enabling Canadians to Invest in US Real Estate
31:34 The Benefits of the addyone Membership
35:06 In-Person Events and Community Building
40:53 Scaling Up and Introducing Debt Opportunities
44:42 Personal and Professional Goals for the Future
44:57 Dealing with Hard Times and Finding Support
47:40 Encouraging Users to Join the addy Platform
Keywords
entrepreneurship, co-founder relationship, Addy, real estate, investment platform, institutional commercial real estate, trust-building, transparency, Addy, investment platform, real estate, software automation, US expansion, tax complications, AdiOne membership, events, government intervention, scaling, debt opportunities, support

Apr 25, 2024 • 53min
Willson Cross from Borderless AI
Willson Cross is the Co-Founder & CEO of Borderless AI.
Borderless AI is a global payroll solution that leverages the power of generative AI to automate and speed up the process of onboarding, managing, and paying international team members.
Takeaways
Dropping out of NYU and starting GoFetch.
Going through a successful acquisition of GoFetch.
The importance of timing.
Building a world-class team.
How to truly add value to customers while leveraging AI.
Prioritize deep domain expertise and startup experience when hiring.
Tips to raising capital effectively.
Maintaining and building strong co-founder relationships.
Chapters
00:00 From NYU to Startup
03:28 Lessons Learned from the Acquisition of GoFetch
07:31 Borderless AI: Revolutionizing HR for International Teams
27:57 Introduction
28:04 The Importance of Co-Founder Relationships
34:44 Building a World-Class Team
39:01 Hiring for Deep Domain Expertise and Startup Experience
44:44 Effective Communication and Problem-Solving in Managing People
48:35 Taking the Leap: Starting Your Own Venture
52:35 Conclusion
Keywords
entrepreneurship, startup, technology, mentors, acquisition, AI, HR, team building, fundraising, co-founder relationships

Apr 22, 2024 • 57min
Byron Thom, Investor, Mentor and Board Member
Byron Thom, Investor, Mentor and Board Member.
Byron’s CV...
Engineering undergrad
IP Lawyer
Co-Founder of Optigo Networks
Investor at BDC’s IT Venture Fund
Investor at Framework Venture Partners
Corp Dev at Cymax Group Technologies
Governor on the UBC Board of Governors
Angel, Mentor and more.
Takeaways
How an engineering undergrad, law school and work as an IP lawyer influence Byron’s investing lens.
The importance of team, market, and technology in VC.
His first time as a founder of Optigo Networks.
BDC’s role in Canada’s tech ecosystem.
The spinoff of Framework Venture Partners from BDC.
A good versus a great board member.
The power of storytelling.
The VC ecosystem is facing challenges in raising funds, and policymakers should support VC to ensure a vibrant tech ecosystem in Canada.
Canada should leverage its leadership in AI and increase investment to commercialize, ensuring it remains a global leader.
Thoughts on the Vancouver tech scene.
Why UBC creates such an impact on the BC economy and tech ecosystem.
Chapters
00:00 From Engineering to Law
06:53 Venture Capital and BDC
09:34 BDC's Role in the Canadian Tech Ecosystem
22:13 Investing in Founders
26:57 The Power of Storytelling
29:07 Back to an Operator Role at Cymax
29:25 The Growth of E-commerce and the Paradigm Shift in Buying and Selling
32:14 Qualities of a Great Board Observer and Board Member
35:08 UBC's Impact in Various Sectors and its Importance in British Columbia
40:49 The Thriving Vancouver Tech Scene and Focus Areas
44:43 The Need for Canada's Investment in AI and Commercialization
53:08 Challenges and Future of the VC Ecosystem
56:21 The Role of BDC in Supporting Venture Capital
Keywords
law, engineering, technology, co-founder, venture capital, IP, patents, BDC, Framework Venture Partners, angel investing, team, market, technology, storytelling, Cymax, BTC portfolio, e-commerce, paradigm shift, board observer, UBC Board of Governors, Vancouver tech scene, biotech, climate tech, AI, blockchain, Canada, AI strategy, productivity, investment, VC funds, PE funds, BDC, federal election

Apr 19, 2024 • 46min
Keith Ippel from Spring
Keith Ippel, Co-Founder of Spring Activator, talks about the birthplace of Hootsuite, team importance over ideas, impact investing, and founder qualities. The podcast explores the evolution of Spring, community building, and Vancouver's tech sector future.