
The Hard Part with Evan McCann
The Hard Part with Evan McCann shares the stories, tactics and playbooks of Canada's top founders, investors and leaders. Canadians are undercover compared to their American counterparts. The Hard Part is changing that.
Latest episodes

Jul 12, 2024 • 46min
Alison Kaizer from Golden Ventures
Alison Kaizer is the Head of Talent at Golden Ventures.
Golden Ventures is a leading seed-stage venture capital fund, based in Toronto and investing across North America.
Takeaways
Scaling Ritual's hiring and talent process.
How to do case studies well in the interview process.
How to approach potential hires cold.
Questions to ask in interviews.
How to run a great interview process.
When to hire someone to oversee your talent and hiring.
How to think about compensation.
How to think about titles and when to give them out.
Chapters
00:00 Joining Ritual in the Early Stages of the Tech Industry
07:02 Scaling the Interview Process to 500+ Employees
11:00 The Unique Path to Golden Ventures
13:23 Key Considerations for Early Stage Companies
16:58 Asking the Right Questions in the Interview Process
20:33 Building a High-Performing Team in a Startup
23:40 Standing Out in the Candidate Outreach Process
27:02 The Importance of Relationship Building in Hiring
29:26 Setting Up for Long-Term Success with Titles
31:15 Building a Network of Trusted Advisors for Hiring Decisions
35:30 Timing and Considerations for Hiring Someone to Oversee Talent
37:48 Aligning Expectations and Culture for the Right Fit
44:39 The Value of Community in Startup Land
45:24 Journey of an Entrepreneur
Keywords
Golden Ventures, hiring, talent, early-stage startups, cultural fit, case studies, interview process, ATS, Talent Wall, compensation, advisors

Jul 11, 2024 • 40min
Pouria Assadipour from Beatdapp
Pouria Assadipour is the Co-Founder and CTO of Beatdapp.
Beatdapp helps music labels and artists track their songs to collect royalties. Beatdapp is a tracking system that authenticates, verifies, and validates media streamed in real-time. It reduces the tracking discrepancies between Digital Service Providers (DSPs) and rights holders, increasing royalty revenue for rights holders while limiting legal exposure, expensive audit costs, and lawsuits for DSPs.
Takeaways
How Beatdapp determines if a listen is human.
Music industry breakdown.
Importance of streaming in the music business.
Breakdown revenue sources for streams and artists.
Importance of data and AI in the industry.
How to build a great engineering team.
How to find a technical co-founder.
How to hire early engineers for a startup.
Chapters
00:00 The Genesis Story of Beatdapp
04:10 The Problem of Fake Streams in the Music Industry
07:53 The Importance of Streams in the Music Business
10:42 Focus and Market Fit for Beatdapp
13:14 The Impact of Generative AI on the Music Industry
17:28 Challenges with Generative AI in Music Creation
22:20 Interfacing with Other Parts of the Business
24:03 Building a Strong Team Culture at Beatdapp
25:53 Qualities of a Great CTO
28:49 Geography and Talent Acquisition
30:51 Attracting Great Engineers to Startups
34:42 Finding and Convincing a Technical Co-founder
36:26 Current Reading and Excitement for the Future
38:48 Dealing with Hard Times as a Founder
39:38 Journey of an Entrepreneur
Keywords
fake streams, music industry, Beatdapp, revenue, CTO, engineering team, AI, data, streams importance, team culture, startups, entrepreneurship

Jul 11, 2024 • 50min
Janet Bannister from Staircase Ventures
Janet Bannister is the Founder & Managing Partner of Staircase Ventures.
Takeaways
Working at eBay early days.
Launching Kijiji in Canada.
Getting into VC and joining Real Ventures.
How she raised a fund so quickly with Staircase Ventures.
Building relationships with LPs.
How the venture scene has changed in Canada.
Staircase Ventures prioritizes founder support and development, offering CEO coaching, peer groups, access to health coaches, family statements, and personal financial advisors.
Staircase shares carry with portfolio founders to foster a sense of teamwork.
Important qualities in founders she backs.
Burn rate and PMF.
Chapters
00:00 From eBay to Silicon Valley
07:12 Launching Kijiji in Canada
12:30 Transitioning into Venture Capital
25:15 Investing in Seed Stage and Founder Development
32:11 The Role of a Board Member
36:01 Raising a Fund and Building LP Relationships
42:30 Common Missteps After Closing a Seed Round
45:52 Dealing with Hard Times and Persevering
49:39 Journey of an Entrepreneur
Keywords
Janet Bannister, Staircase Ventures, eBay, Kijiji, venture capital, Canadian venture landscape, founder support, founder development platform, shared carry, founders, growth mindset, talent acquisition, execution speed, relationships, fundraising, burn rate, product-market fit, long-term success

Jul 5, 2024 • 50min
Priya Monga from Instacart
Priya Monga is the GM & Senior Director of GTM Strategy for Instacart Business.
She is responsible for unlocking the growth of Instacart Business, a new emerging segment for Instacart. Lead and manage all go-to-market functions across marketing strategy, partnerships, enterprise sales and customer service.
Takeaways
Find a job that aligns with your North Star.
Getting promotions.
Demystifying the Chief of Staff role.
What made leaders at Facebook so great.
Working with Fidji Simo at Facebook and Instacart.
Launching a startup within a scaling and public company.
Zoom out and think about the bigger vision to gain support for new initiatives.
Set micro milestones to motivate the team and pivot quickly if needed.
Build a network and find a community for support and learning.
Embrace imposter syndrome as a sign of being in the right rooms.
Chapters
00:00 From Ivy League to Facebook
05:22 Living Abroad and Working with Different Cultures
07:49 The Chief of Staff Role
12:47 Balancing Vision and Detail
22:46 Launching a Startup within a Scaling Company
25:49 Validating Insights and Building the Bigger Vision
28:22 Setting Micro Milestones for Success
30:59 Hiring the Right Team and Dealing with Imposter Syndrome
33:55 The Power of Networking and Learning from Others
39:53 Being Obsessed with Your Strengths and Making Dreams Tangible
Keywords
career journey, Ivy League, Facebook, living abroad, chief of staff, Instacart, North Star, product role, leadership, vision, operational excellence, communication, influencing without authority, strategic projects, launching a startup, scaling, public company, building new business units, validating insights, zooming out, setting milestones, resourcing effectively, hiring the right team, imposter syndrome, networking, learning, strengths, Fidji Simo

Jul 3, 2024 • 53min
Matt Roberts from CMD Capital
Matt Roberts is a Partner at CMD Capital.
CMD Capital is a leading venture capital firm for AI-strong seed-stage startups. They focus on Canadian startups using AI in non-trivial ways, to solve mission-critical problems across B2B and Enterprise sectors.
Takeaways
The influence of Sir Terry Matthews and Matt's father played a significant role in shaping his entrepreneurial journey.
The Canadian market lacks early-stage lead checks.
Finding the first customer and iterating with them is challenging for Canadian entrepreneurs, as they often have to look to the US market for customer adoption.
Why Canadian companies don't buy from Canadian startups.
The lack of pension money in Canadian venture and Matt's Substack piece that caused a stir.
Where the value is in AI.
Tactical advice in raising a venture fund.
Matt's interest in Canadian tech and venture history.
Chapters
00:00 The Influence of Mentors and Role Models
06:44 Taking Ownership and Problem Solving
09:09 The Lack of Early-Stage Lead Checks in the Canadian Market
12:42 Challenges in Finding the First Customer and Iterating
15:07 The Need for a Cultural Shift and More Anchor Tenants in the Canadian Market
27:39 The Influence of Pension Plans on Investment Decisions
29:20 The Role of AI in the Market
33:13 Qualities of Successful Founders
35:42 Addressing Challenges in the Canadian Economy
39:31 Navigating the Process of Raising a Fund
47:49 The Importance of Understanding the History of the Ecosystem
50:17 Collaboration and Support within the Industry
Keywords
entrepreneurship, venture capital, early-stage, lead checks, Canadian market, customer adoption, investment, Canadian venture capital, pension plans, AI, founders, Canadian economy, raising a fund, history of the ecosystem, collaboration

Jul 2, 2024 • 41min
Jodi Krakower Kessler from 3L Capital
Jodi Krakower Kessler is a Partner at 3L Capital.
3L is a private equity firm that invests in emerging growth companies.
The firm backs innovative founders and management teams across the Commerce, Enterprise Software and Tech-enabled Services landscapes, with a particular emphasis on opportunities where M&A and creative financing strategies can augment strong organic growth.
3L provides management teams with the capital, perspective, and relationships needed to become category leaders. The firm is based in Los Angeles and New York City.
Takeaways
Lessons from competitive hockey.
Investment banking prepping your for investing.
The importance of operating experience.
3L Capital combines the analytical rigour of private equity with the opportunism of venture capital.
The balance between growth and profitability.
Peer learning among portfolio companies.
Tech-enabled vertical roll-ups.
Successful M&A at the growth stage requires strong strategic rationale, financial synergies, and the right partners.
The focus on NYC and LA and not SF.
Their most recent investment Metropolis which raised $1.7B.
Chapters
00:00 Competitive Hockey and Investing Lessons
03:46 Strategic Thinking and Listening to Operators
05:09 3L Capital: Combining Private Equity Rigor with Venture Capital Opportunism
07:28 Finding the Balance: Growth vs. Profitability
12:08 The Power of Peer Learning Among Portfolio Companies
22:18 Successful M&A at the Growth Stage: Strategic Rationale and Financial Synergies
24:53 New York and LA: Venture Markets Outside of Silicon Valley
Keywords
competitive hockey, investing lessons, investment banking, operating experience, strategic thinking, listening to operators, growth versus profitability, peer learning, Canadian tech scene, Metropolis

Jun 28, 2024 • 51min
Aleya Velshi and Melissa Donato from Alter
Aleya Velshi and Melissa Donato are the Co-Founders of Alter.
Alter is a sauna and ice bath studio in College West, Toronto. Alter's mission is to make hot and cold exposure a more approachable and consistent practice by creating a warm, welcoming, and community-oriented atmosphere and an experience that pays homage to this centuries-old modality.
Alter offers flexible drop-in sessions and classes.
Takeaways
Starting a business with close friends and how to make it work.
Research needed before launching a physical space.
Designing a space to be welcoming and engaging.
Building a team that creates a top-notch experience for guests.
Structuring scheduling and blend of drop-in and classes.
Balance between newcomers and regulars and designing an experience that works for everyone.
Expansion is considered based on factors such as product-market fit, replicability, and scalability.
Pricing is determined by sustainability, comparable experiences, and the needs and preferences of their guests.
Chapters
00:00 Starting a Business with Close Friends
08:12 Research and Due Diligence
09:38 Designing a Comfortable and Approachable Space
22:44 Building a Welcoming and Diverse Team
26:49 Structured Classes and Flexible Drop-In Sessions
27:42 Creating a Unique and Approachable Wellness Experience
34:03 Building a Supportive Community through Events and Collaborations
34:33 Strategies for Expansion and Growth
40:24 Pricing: Balancing Sustainability and Guest Preferences
Keywords
friends, business, hot and cold therapy, sauna, ice bath, convenience, community, research, self-funded, design, comfort, routine, team, classes, drop-in sessions, cultural origins, personalized experience, wellness, experience, classes, advanced, beginner-friendly, options, flexibility, community, events, workshops, expansion, pricing

6 snips
Jun 24, 2024 • 41min
Riley Tomasek from Dexa AI
Riley Tomasek, Founder and CEO of Dexa AI, makes waves by enabling users to search through entire podcast archives. He shares insights from his early days at Indochino and discusses the delicate balance between design and engineering in building a bootstrapped startup. Tomasek delves into the challenges of recruiting in the competitive AI landscape and highlights the transformative power of AI in podcasting, enhancing both content discovery and user engagement while emphasizing the importance of team dynamics in a remote work environment.

Jun 21, 2024 • 52min
Adam McNamara from McNamara Family Investments
Adam McNamara is the Founder and Angel Investor at his family office McNamara Family Investments.
Adam previously Co-Founded Select Start Studios (acquired by Shopify), was a VP Product at Shopify, Co-Founded Ramen Ventures and now is a Mentor through CDL.
Takeaways
Learnings from starting and winding down Ramen Ventures.
Why he continues to invest as an angel, focusing on deep tech and supporting founders who are passionate about solving hard problems.
Canada should focus on building world-class, high-impact companies rather than settling for base hits.
Investing in fundamental research and development is crucial to creating the building blocks for future technology companies.
Cities need to adapt to the knowledge economy and change electoral systems to better represent urban centers. Canadian startups should aim for global or North American opportunities rather than limiting themselves to the Canadian market.
Boldness and rational optimism are crucial for success.
The capital gains tax changes in Canada have negative implications for angel investment and venture capital.
VC preference stacking is detrimental to Canadian companies and should be addressed.
Nuclear energy and synthetic biology are spaces Adam is interested in.
Why you should be voting!
Chapters
00:00 The Rise and Wind down of Ramen Ventures
03:37 Investing in Deep Tech and Passionate Founders
08:20 Building World-Class, High-Impact Companies
14:03 The Importance of Fundamental Research and Development
27:37 Changing Electoral Systems for Better Representation
28:23 Expanding Horizons: The Need for Global Opportunities
31:02 The Power of Boldness and Rational Optimism
33:29 The Impact of Capital Gains Tax Changes
39:02 Addressing the Issue of VC Preference Stacking
44:15 Exciting Frontiers: Nuclear Energy and Synthetic Biology
Keywords
Ramen Ventures, angel investing, competition, valuations, predatory funding rounds, deep tech, high-impact companies, fundamental research and development, knowledge economy, electoral systems, Canadian startups, global opportunities, boldness, rational optimism, capital gains tax, angel investment, venture capital, VC preference stacking, nuclear energy, synthetic biology

Jun 20, 2024 • 48min
Tim Lett, Angel Investor, Entrepreneur and Board Director
Tim Lett is an angel investor, entrepreneur, board director, and executive coach at Torlins.
Tim founded Axsium Group (acquired by Knightsbridge Human Capital Management) and is an active investor and board member with companies like Top Hat, Alayacare, PartnerStack, CareGuide, WiseDocs and more.
Takeaways
Workbrain mafia and what made the company and people so special.
Starting his own business and going through a successful exit.
Selecting and finding early board members and advisors.
How to run a successful implementation function when you land large customers.
Tim's Principles on Angel Investing
Founder-led sales, how to do it right.
A contrarian view he has on investing.
Keywords
Workbrain, Axsium Group, angel investing, B2B SaaS, sustainable business, WiseDocs, Machu Picchu, entrepreneurship