Lukas Tanasiuk is the Founder of The Nice Agency.

The Nice Agency focuses on one thing—site speed optimization for Shopify stores. A consistently fast and responsive Shopify site is one of the most high-impact areas you can focus on.

Mountains of research show that a slow Shopify site decreases conversion rates, drops AOV, reduces customer LTV and hurts your organic ranking on Google.

Lukas's X/Twitter - @igobylukas

Takeaways

How to start an agency.
Running an agency and wearing multiple hats.
Why the focus on Shopify site speed optimization.
Masterclass on site speed optimization, what you should be looking for and what to avoid.
The site speed scam exists on platforms like Fiverr and UpWork which all e-commerce founders should be aware of.
What it is like scaling a development team in this niche.
Scaling beyond project-based revenue to recurring and potential software.

Chapters

00:00 Sales Background and EVs

04:58 The Creation of The Nice Agency

14:21 The Importance of Shopify Site Speed Optimization

25:07 Challenges of Running an Agency

27:36 The Complexity and Demand for Shopify Site Optimization

30:02 Scaling the Development Team

36:04 Developing Performative Applications

39:03 Lukas' Personal Interests

44:10 The Power of Gratitude and Perseverance

Keywords

sales background, EVs, agency, The Nice Agency, Shopify site speed optimization, site speed, user experience, conversion rates, challenges, complexity, demand, site speed optimization, Shopify, developers, scaling, performative applications, rock climbing, ancient coins, gratitude, perseverance

Lukas Tanasiuk from The Nice Agency