The Future of Media, Explained - from Press Gazette
New Statesman Media Group
Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week.The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content. If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through.It is hosted by Press Gazette Editor-in-chief Dominic Ponsford who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books
Sep 1, 2022 • 40min
How to reach Gen Z with Pink News CEO Benjamin Cohen
The twelfth episode of Press Gazette's Future of Media Explained podcast, back after a summer break, explores a challenge shared by many publishers: reaching young audiences. Press Gazette UK editor Charlotte Tobitt is joined by Benjamin Cohen, CEO of LGBTQ+ brand Pink News where Gen Z and young millennials make up by far the largest proportion of the audience. Cohen shares a number of ways that, he says, have contributed to that success with a young demographic including a fruitful partnership on Snapchat Discover (alongside some thoughts on how other social platforms compare), a nurturing internal culture for young staff, and having a mission that the audience can relate to and believe in. Hosted on Acast. See acast.com/privacy for more information.
Jul 28, 2022 • 31min
How to make the most of live events bounceback, with Wired’s Greg Williams
Publishers around the world were dealt a devastating blow in March 2020 when many events had to be abruptly cancelled, with UK B2B publishers losing more than £2bn as a result that year alone. But many quickly pivoted to digital and managed to salvage something from the wreckage of the pandemic.Now, in 2022, publishers are finding the appetite is very much there among their audiences to get back into a room together, be inspired and have big conversations again.Press Gazette’s UK editor Charlotte Tobitt spoke to Wired’s deputy global editorial director Greg Williams about the Conde Nast magazine brand’s return to large-scale in-person events this year. Williams told us about why he is feeling bullish about events, what audiences are most tired of and what they cherish the most, and how best to make it work commercially. Hosted on Acast. See acast.com/privacy for more information.
Jul 21, 2022 • 32min
Magazines in the metaverse with Hearst UK
The tenth episode of Press Gazette's Future of Media Explained podcast dives into the metaverse and augmented reality technology with Hearst UK.In May the magazine publisher announced it had "reimagined" its events business from Hearst Live into HearstX as it decided to incorporate more emerging technology and create immersive digital experiences alongside its more traditional events.Press Gazette's UK editor Charlotte Tobitt spoke to Hearst UK's chief commercial officer Jane Wolfson, and Mark McCafferty, executive creative director for Hearst Solutions, to find out more about their experiments and how they might prove fruitful both for them and for other publishers. Hosted on Acast. See acast.com/privacy for more information.
Jul 14, 2022 • 29min
Making podcasts pay with Immediate Media's HistoryExtra
The ninth episode of Press Gazette's Future of Media Explained podcast gets meta by talking about podcasts and how they can make money for publishers.David Musgrove, content director of BBC History and HistoryExtra at Immediate Media, joined Press Gazette's UK editor Charlotte Tobitt to discuss the growth of the HistoryExtra podcast.The show is doubling its revenue to seven figures this year and Musgrove told us what has been contributing to that growth.He shared insights into the show's 15-year journey, its paywall launch, and how they put out six episodes every week successfully. Hosted on Acast. See acast.com/privacy for more information.
Jul 7, 2022 • 30min
How to fund news through philanthropy, with Open Democracy's Peter Geoghegan
The eighth episode of Press Gazette’s Future of Media Explained podcast takes a look at how some newsrooms are turning to charitable donors to open up new revenue streams. The episode features an interview with Peter Geoghegan, editor--in-chief and CEO of non-profit media platform, Open Democracy. Funded largely through grants from foundations and trusts, Open Democracy brings some 11 million visitors per year to its site.Open Democracy is not the only newsroom that's turned to donors for support- data suggests that upwards of $550 million of philanthropic money was given to support journalism around the world in 2020.Geoghegan speaks to data journalist Aisha Majid about what makes a newsroom attractive to philanthropic donors, what it takes to run a donor-funded newsroom as well as some of the challenges fundraising for news presents in the UK.Read more about the future of media at pressgazette.co.uk Hosted on Acast. See acast.com/privacy for more information.
Jun 30, 2022 • 31min
Making local news pay: have independent US publishers found the formula for sustainability?
This week, Press Gazette's North America editor William Turvill interviews Chris Krewson, the executive director of LION Publishers, which represents more than 400 local independent online news startups across the US and Canada. LION recently reported figures showing that its average member increased their revenue by 33% to $125,000 last year. Krewson believes his members are forging a path to sustainability and that their emerging business models could represent the future of local news.You can read more of our coverage at pressgazette.co.uk Hosted on Acast. See acast.com/privacy for more information.
Jun 23, 2022 • 34min
How news outlets can get millions of views on Tiktok, with Vice’s Nabihah Parkar
This week, Press Gazette reporter Andrew Kersley speaks to Nabihah Parkar, who heads up Tiktok production for Vice World News, about how the title gained one million followers in three weeks and the key to seeming authentic and building an audience on a platform that many news publishers have struggled to crack until recently.Read more on TikTok and the future of media at pressgazette.co.uk Hosted on Acast. See acast.com/privacy for more information.
Jun 16, 2022 • 30min
How free newspapers survived Covid, with City AM editor Andy Silvester
This week, Press Gazette's UK editor Charlotte Tobitt hears from City AM editor Andy Silvester about how the free business newspaper got through the Covid-19 pandemic despite being forced to take an 18-month hiatus from print.Silvester says a canny move to a digital-first operation, and massive diversification in online revenues, has helped it survive and thrive amid a challenging market for free sheets.Read more on freesheets and the future of media at pressgazette.co.uk Hosted on Acast. See acast.com/privacy for more information.
Jun 9, 2022 • 34min
How Time magazine made $10m selling NFTs, with Time president Keith Grossman
This week, Press Gazette reporter Bron Maher speaks with Time president Keith Grossman about how he's used NFTs to shepherd the magazine from "legacy media" status into Web3 - and netted the publisher a whopping $10m in the process. Grossman says that despite declining sales volumes across the market, Time's NFT revenues are going strong - and that even if they weren't, Time's investment in Web3 is about much more than short-term profit. You can read more of our coverage at pressgazette.co.uk. Hosted on Acast. See acast.com/privacy for more information.
Jun 1, 2022 • 38min
Battling the Duopoly: Google, Meta and the media in 2022
This week, Press Gazette's North America editor William Turvill interviews Jason Kint, the chief executive of Digital Content Next, a trade association for US digital publishers.Kint is known for his forthright views on Google and Meta/Facebook (AKA the Duopoly) and has spent years closely tracking numerous lawsuits and new legislations the tech giants face across the world. In this episode, we quiz Kint on the most significant forthcoming legal and regulatory changes, and ask him to predict what the future holds for Google, Meta and the media industry. You can read more of our coverage at pressgazette.co.uk Hosted on Acast. See acast.com/privacy for more information.
