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The Future of Media, Explained - from Press Gazette
Making podcasts pay with Immediate Media's HistoryExtra
Jul 14, 2022
28:50
The ninth episode of Press Gazette's Future of Media Explained podcast gets meta by talking about podcasts and how they can make money for publishers.
David Musgrove, content director of BBC History and HistoryExtra at Immediate Media, joined Press Gazette's UK editor Charlotte Tobitt to discuss the growth of the HistoryExtra podcast.
The show is doubling its revenue to seven figures this year and Musgrove told us what has been contributing to that growth.
He shared insights into the show's 15-year journey, its paywall launch, and how they put out six episodes every week successfully.
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