Publishers around the world were dealt a devastating blow in March 2020 when many events had to be abruptly cancelled, with UK B2B publishers losing more than £2bn as a result that year alone. But many quickly pivoted to digital and managed to salvage something from the wreckage of the pandemic.
Now, in 2022, publishers are finding the appetite is very much there among their audiences to get back into a room together, be inspired and have big conversations again.
Press Gazette’s UK editor Charlotte Tobitt spoke to Wired’s deputy global editorial director Greg Williams about the Conde Nast magazine brand’s return to large-scale in-person events this year.
Williams told us about why he is feeling bullish about events, what audiences are most tired of and what they cherish the most, and how best to make it work commercially.
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The Future of Media, Explained - from Press Gazette