Firing The Man

If you’re looking to promote your business through PPC advertising, you will need to decide whether you will manage your PPC campaigns or hire a professional to do it.David and Ken share their experience in hiring ad agencies and in-house managers. They will also deep dive into the importance of understanding PPC as a business owner, and what you need to know when partnering with agencies.[00:01 - 15:05] Opening Segment What is Pay Per ClickKen and David share their experience on their PPC journey[07:07 - 19:37] Self-Managed PPCDon't worry about getting locked in. Try as many agencies as you like until you find one that’s suited to your needWhy it's important to have a good understanding of PPC and its principlesCreating a meaningful Pros and Cons listThe three things you need to be good at when self-managing PPCSelf-managed PPC is time-consuming as you grow and scaleWant some Amazon refunds? Check out GETIDAPromo code: FTM400[19:38 - 30:25] Working with Ad AgencyAccount managers handle multiple accounts that they miss some of the special instructionsOn agency pricingMaintaining ad agency-client relationshipThe difference in the compensation model of in-house and Ad agencyWhy PPC and SEO always work better together[30:25 - 33:16] Closing Segment Ken’s advice to business owners: Don’t be afraid to pivot in your business Have an implementation planConnect with the duo!Quotes  “It doesn't hurt to try. You can't be afraid to try something new, give it six months.”“For us to scale properly, we need a good value for our money. And we also need a good impact on our business from the time spent on the PPC.”Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramResources MentionedHelium 10GETIDA Email us --> support@firingtheman.com Leave us a review as it really helps the show!   Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

The Digital Nomad lifestyle is on the rise and many more workers are predicted to work remotely in the coming years.David and Ken talk about the first time they were introduced to the digital nomad world and share tips and tricks for you to get started. Whether you’re an employee wanting to work remotely full-time or an entrepreneur who’d like to continue business without having to be physically present, you can learn a thing or two from this episode.[00:01 - 07:06] Opening Segment  What is a digital nomad?David and Ken share their story of becoming digital nomadsAllows flexibility of schedule[07:07 - 17:42] Tips for Working While You Travel Prepare your equipmentHave a solid laptopAlways have a backupNoise-canceling headphonesPowerbank Always be aware of your timezoneYou can set your Google Calendar to your local timezoneA business partner and well-functioning team with Standard Operating Procedures (SOP)Want some Amazon refunds? Check out GETIDAPromo code: FTM400[16:08 - 23:21] Reward Yourself for Your HardworkKen & David recalls the first trips they took when they fired the man for the first timeDavid finally achieved one of his lifelong dreams of owning his own boatKen purchased a Tesla as his gift to himself upon firing the man[23:22 - 26:04] Closing Segment The perks of using The Chase Inc Business preferred (link below)Connect with the Duo!Quotes  “If you are an entrepreneur and you think to yourself, if I leave, the wheels are gonna fall off then you need to develop better SOPs and invest in your team.”Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramResources MentionedChase Ink Preferred Credit CardBose QuietComfortBook  GETIDA Email us --> support@firingtheman.com Leave us a review as it really helps the show!   Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

If you’ve been selling on Amazon or eBay, chances are you already have a working strategy in place. But if you are venturing into Walmart Marketplace, the same strategy might not work for you.In this episode, Carrie Miller talks about the exact strategies that made her succeed in Walmart Marketplace, even when her products are at a higher price; from effective keyword strategy to paid advertising.Carrie Miller is a Senior Brand Evangelist from Helium10 and Walmart.com expert. Carrie has been in the e-commerce industry since 2016 and has worked at both of the e-commerce software goliaths – Jungle Scout and Helium10. [00:01 - 07:06] Opening Segment From a struggling sales job to a Walmart Marketplace expertWhat makes Walmart different from other platformsLess competition and more exclusivity[07:07 - 17:42] Getting Started with Walmart MarketplaceSelling on Walmart vs AmazonWalmart Rich Media StrategyImporting reviews from Shopify to WalmartWalmart's PPC Advertising strategy can help drive more sales[17:43 - 27:59] Walmart vs. Amazon: A comparison of Keywords StrategyWant some Amazon refunds? Check out GETIDAPromo code: FTM400Finding the best keyword for your listing using Helium 10Neglecting Spanish keywords? Here’s how you could use it to your advantageGet your products listed on Walmart.com! Carrie shares the step-by-step process[28:00 - 35:41] Helium 10 for WalmartUse product variation to list more about your productsHow Helium 10 Helps Walmart.com Marketplace SellersDavid shares with Carrie his wishlist to be included in Helium 10[35:42 - 41:46] Closing Segment The Fire RoundConnect with CarrieQuotes  “That's kind of my strategy, if it has demand on Amazon, I'm certain that it's going to have demand on Walmart.” - Carrie Miller“Well, that's [giving up] going to separate the people who are going to get on it and those who aren't, because then once you give up, they're giving up that opportunity. [to succeed]” - Carrie MillerConnect with Carrie Miller at https://www.helium10.com/author/carrie-miller and join the Helium 10 Facebook group at www.facebook.com/groups/Helium10Users to know more!Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramResources MentionedHelium 10Book The Count of Monte CristoGETIDA Email us --> support@firingtheman.com Leave us a review as it really helps the show!   Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

The competition on Amazon and other e-commerce platforms has dramatically increased but so is the online shopping demand.In this episode, Amazon expert Ashley Kinkead shares the strategies she used to grow her Amazon store to a million-dollar store. Ashley Kinkead the host of the top 1% ranked Private Label Mastery podcast, is a coach and master trainer. She's inspired and equipped thousands of business owners around the world with the skills and strategies they need to build full-time online empires from the ground up.  [00:01 - 06:09] Opening Segment  From being a public school teacher to being a multi-stream income Amazon entrepreneurAshley on wishing he’d fired the man sooner[06:10 - 11:58] Amazon FBA in 2022Is Amazon FBA Still Worth It in 2022?You need to put in more time and effort Think long-termThe biggest challenges for new entrepreneursThe common misconceptions about selling on AmazonProduct selection: Make decisions based on data[11:59 - 19:46] Running a Successful Business The top 3 you should focus on for your Amazon FBA businessThe first key positions and roles you need to hireWant some Amazon refunds? Check out GETIDAPromo code: FTM400Ashley talks about her product launch strategyKnow the conversion rates of your productsHow to secure profitability each month[19:47 - 25:56] The Strategies Behind Amazon SuccessWant a higher conversion rate? Make your product expensiveFamiliarize yourself with split testingDetermine the right pricing strategyThe big changes in Amazon in 2022[25:57 - 25:58] Closing Segment What is Private Label MasteryThe Fire RoundConnect with AshleyQuotes  Start thinking about those couple of key hires that you can bring in and your business starts making money. It's the key to growth. You can't do everything yourself as one person for very long.” - Ashley Kinkead“Don't be afraid to like lose money at the beginning and a PPC campaign. You can capture that data and then take that data and put it into making your campaign more profitable.” - Ashley Kinkead Connect with Ashley Kinkead at www.ashleykinkead.com Want to create full-time income through Amazon FBA? Visit https://www.amzprivatelabelmastery.comSend us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramResources MentionedBook The Slight EdgeThe Five Dysfunctions of a Team: A Leadership FableSoftwareCash Cow Pro GETIDA Email us --> support@firingtheman.com Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Online shopping has become the new normal and Walmart Marketplace is one of the leading places for Americans to do their online shopping.In this episode, Ryan King talks about Walmart Marketplace, and how it is different from other E-Commerce platforms like Amazon. As a Chief Executive Officer at BlueRyse, an agency dedicated to establishing and scaling brands on Walmart.com, he shared strategies you could apply if you want to succeed as a seller.Ryan King is an experienced International Director with a demonstrated history of working in the non-profit organization management and eCommerce industries. Skilled in Nonprofit Organizations, Volunteer Management, Team Building, Public Speaking, International Relations, and Brand Management. He graduated from Texas A&M University.[00:01 - 06:25] Opening Segment Ryan King: From pastor to a successful entrepreneur bridging the gap of unemployment[06:26 - 15:09] Race to The TopWhat makes Walmart different from other sales channelsWalmart as a gated marketplaceHow to qualify as a sellerThe products that sell on Walmart MarketplaceWalmart versus Amazon: What to know as a shopper[06:26 - 15:09] How to Succeed on Walmart MarketplaceHow to sell on WalmartApplications are filtered by AI and bots so making sure your details are carefully entered will help with the approvalApply to WFS as it takes time to be approvedBe prepared for advertisingThe challenges encountered by Ryan’s team in creating a seamless Walmart marketplace experienceWant some Amazon refunds? Check out GETIDAPromo code: FTM400[17:08 - 22:14] Closing Segment Ryan talks about the BlueRyse (check out the links below)The Fire RoundConnect with RyanQuotes  “Optimism and persistence set apart successful entrepreneurs from those who give up. If they never got started, they didn't have the optimism, try and give it a shot or and any entrepreneurs going to fail.” - Ryan KingConnect with Ryan King on LinkedIn! Ready to win Walmart.com? Visit https://blueryse.com Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramResources MentionedBookCitizen Soldiers: The U. S. Army from the Normandy Beaches to the Bulge to the Surrender of Germany GETIDA Email us --> support@firingtheman.com Leave us a review as it really helps the show!   Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

This is part two of the episode where Ken and David talk about how to build a solid team. In this episode, the duo shares tips on how they keep policies in place while promoting their desired company culture. Plus hiring ideas that’ll save your time and resources.[00:01 - 13:50] Creating an Efficient Process WorkflowThe systems Ken and David use for an efficient Payroll systemHow to share account access for employees while maintaining the confidentialitySystem and tools for efficient offboardingOperations manager as key to easier onboarding and training processBuilding your company culture[13:51 - 18:52] Hiring and Firing The ManWhen should you fire a team member? How to assess if the interviewee is a great fit for the positionComplete test tasksDefining company culture How the No Asshole Policy helps maintain a healthy working environmentQuotes“When left unchecked, people will not always do the right thing.” “Hiring is a skill set, it's not something that you're naturally going to be good at. And it will develop, you'll improve over time.” Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramResources MentionedGETIDATime DoctorWisePaypalRemitlyLastpass Email us --> support@firingtheman.com Leave us a review as it really helps the show!  Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Most successful entrepreneurs don’t do it alone. No matter how passionate they are, they can’t be good at everything. Finding the right team members and making them a winning team is what would help you increase your capabilities and grow your business.In this episode, Ken and David look back at how they started their business, how and where they found the right people who will play a key role in their business growth plus the tools used to manage them remotely. [00:01 - 24:03]  Build a Successful TeamKen and David talks about why they built a teamHire someone who are good at what you're notA list on your to-do list that’s been there for long? You’re not gonna do them, hire someone who will.The duo talks about how they started building a team Outsourcing remotely and finding great talent that's fit to the company culture Running classified ads at local newspaper Internal referrals from team membersWant some Amazon refunds? Check out GETIDAPromo code: FTM400The most valuable members of the teamAmazon Account specialist - responsible for general maintenance of the storeIt's good if you could hire someone with a little bit of experience so they can bring something new to the table or hire someone more experienced than youEmail Marketing Expert20% - 50% of some companies reporting revenue comes from emailEmail marketing is a must do for your businessOperations Manager - helps keep the company on track and identify and implement strategic initiativesKen and David hired this key member when they where between eight to 12 employeesPPC ManagerOther key positions hired are:Social Media ManagerVideo EditorContent EditorWeb Designer ControllerData ScientistIdeal tools that worked for the duo in running a remote team:Slack - used for team communicatino and integrate to other tools such as Google CalendarAsana - a project maangement tool. Great for setting up recurring tasks, workflows and projects that involve multiple people[24:04 - 25:17] Closing SegmentTune in next week for part two of this episode where we talk about onboarding and offboarding, when to hire and fire and all other concerns around this topic.Quotes“In order to free up your time for you to work on the things that you're a superpower, you need to find help.”“If something is on your to do list, and it stays on there for a week, two weeks or three weeks, you're not going to do that. And if there's a multitude of reasons why, that is a perfect opportunity to find to say, identify those types of tasks, and then hire out for those because you're okay, you're not going to do them. And if you do, it's going to be a grind for you and it's going to drag you down.”“If you're selling on Amazon, you have to be good at at PPC.”Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramResources MentionedGETIDAReady to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

This is part two of our interview with Dr. Travis Zigler where he talks about how to stand out in a competitive e-commerce marketplace. In this episode, he talks about Amazon campaigns and the strategies he uses to get amazing results from manual campaigns.Dr. Travis Zigler is a recovering optometrist turned e-commerce entrepreneur. He is the founder of Eye Love, https://eyelovethesun.com, whose mission is to heal 1,000,000 dry eye sufferers naturally. Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation, https://eyelovecares.org.   [00:01 - 08:39] Opening Segment Organizing Amazon PPC campaigns with variationsAmazon PPC Automatic vs. Manual CampaignsProven ways to make money on Amazon that isn’t through PPC[08:40 - 17:07] Run Google ads for your Amazon productsCapturing emails by providing valueLevel up your keywords strategy on Google Want some Amazon refunds? Check out GETIDAPromo code: FTM400[17:08 - 22:14] Closing Segment Travis talks about the Profitable Pineapple (check out the links below)The Fire RoundConnect with TravisQuotes “Manual campaigns should be the majority of your campaigns, exact match. Campaigns are scale campaigns. Those are what's going to scale your brand in the most efficient way possible.”- Dr. Travis Zigler “Do not focus on your email sequence on service, do not focus on selling, focus on serving them and solving their problem. And you will not get spam complaints. And you'll actually grow your sales as a result of that.” - Dr. Travis Zigler   Connect with Dr. Travis Zigler and Dr. Jenna Zigler at https://eyelovecares.org. Want to learn more about Amazon PPC? Join Dr. Travis Zigler’s free Amazon PPC Masterclass or check them out through these channels:Youtube: https://www.youtube.com/channel/UCEH606Bwri3_8EJDpYm-qtwFacebook: https://www.facebook.com/groups/AmazonPPCpros/                     https://www.facebook.com/drtraviszigler/LinkedIn: https://www.linkedin.com/in/dr-travis-zigler-9625112a/Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramResources MentionedGETIDA Email us --> support@firingtheman.com Leave us a review as it really helps the show!     Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

In a cut-throat competition such as e-commerce, how do you make sure you stand out?In this episode, we are joined by Dr. Travis Zigler to share how they achieve success despite having big pharmaceutical companies as direct competitors. He talks about ways on how you could mitigate risks and increase profitability organically and by Amazon PPC.Dr. Travis Zigler is a recovering optometrist turned e-commerce entrepreneur. He is the founder of Eye Love, https://eyelovethesun.com, whose mission is to heal 1,000,000 dry eye sufferers naturally. Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation, https://eyelovecares.org.   [00:01 - 06:04] Opening Segment  Travis shares his story about how he and his wife transitioned from the medical field to e-commerce[06:05 - 19:06] Amazon Strategies for 2022 Amazon PPC in 2022: What has changed in the last years?Understanding Amazon TACos ( total advertising cost of sale) to increase profitability when building a brand How to boost sales on a tight budgetWant some Amazon refunds? Check out GETIDAPromo code: FTM400[19:07 - 30:41] Know Your NumbersConversion Rate vs. Click-Through RateWays on how to increase your conversion rateHow to be a key player on Amazon Prime Days[27:01 - 35:34] Closing Segment Connect with Dr. Travis Zigler and Dr. Jenna Zigler on the link below!Quotes "The key thing is, don't get so obsessed with the revenue number, the top line, get obsessed with the bottom line, that's what really matters in this business. If you're a small seller, when you go to sell your company, the bottom line is what's going to matter." - Dr. Travis Zigler   Connect with Dr. Travis Zigler and Dr. Jenna Zigler at https://eyelovecares.org. Want to learn more about Amazon PPC? Join Dr. Travis Zigler’s free Amazon PPC Masterclass or check them out through these channels:Youtube: https://www.youtube.com/channel/UCEH606Bwri3_8EJDpYm-qtwFacebook: https://www.facebook.com/groups/AmazonPPCpros/                     https://www.facebook.com/drtraviszigler/LinkedIn: https://www.linkedin.com/in/dr-travis-zigler-9625112a/Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramResources MentionedGETIDA Email us --> support@firingtheman.com Leave us a review as it really helps the show!     Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Mastering a habit takes a lot of self-discipline and focus. But it is in mastering your habits that you could achieve success.In this episode, Blaine Oelkers shares what it takes to truly develop a habit without falling back to your usual routine and procrastinating. We can learn from his experience as someone who’s been working from home for 27 years, how he’s able to push himself forward and kept himself motivated regardless of how he’s feeling physically or emotionally.Blaine is the founder of Selfluence & WYTAYBA (What You Think About You Bring About). Blaine has a degree from Purdue University & Stanford’s Executive program in Entrepreneurship and has been featured as a TEDx speaker. Blaine fired the man over 27 years ago and has been running his own business ever since.[00:01 - 07:03] Opening Segment Welcoming Blaine to the showThe two reasons why Blaine fired the manHow focus is a key to success[07:04 - 24:54] Master Yourself, Master Your LifeThe What You Think About You Bring About (WYTAYBA) mindsetWhat is Guilt Free Hours and how it could bring more meaning to your lifeDiscover when people are normally more productiveThe PDF Method (Plan. Delegate. Focus)Single-tasking versus multi-tasking versus batch tasking: Which is suitable to complete your tasks?Want some Amazon refunds? Check out GETIDAPromo code: FTM400[24:55 - 36:24] Stay Productive Even When No One is WatchingLet’s recap the strategies shared by BlaineBlaine’s productivity tips after working from home for 27 yearsHow to keep yourself disciplined during work from homeWhat he learned from the last pages of Think and Grow Rich[27:01 - 35:34] Closing Segment Build a habit through habit-linkingThe Fire RoundConnect with Blaine on the links below!Quotes  “Do more of what works and less of what doesn't. - Blaine Oelkers “You want to maximize those freedoms [working from home], but at the same time, you got to put in some controls and some self-discipline to make sure that it's productive.” - Blaine Oelkers “When you want to start a new habit, what you do is link it to an existing habit. And then serve some kind of urge.” - Blaine Oelkers  Connect with Blaine Oelkers on LinkedIn and check out his masterclass if you’d like to develop that new habit in 21 seconds, or check his TEDx! Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramResources MentionedGETIDAEarl NightingalePareto PrincipleBook Think and Grow RichReady to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show