From Ordinary to Extraordinary: Transforming Your Business with a Unique Brand Personality In this episode, Sharon delves deep into the captivating realm of brand personality and uncovers its profound significance in establishing lasting connections with your buyers. Learn why a clear Brand Personality is vital in 2023 and how it sets the tone for your entire Branding and marketing strategies. Uncover the main brand personalities and archetypes and their impact, with examples from real brands. Explore how brand personality helps you stand out on Amazon. Align your brand personality with your target audience and optimize creative and marketing strategies.

Understanding Search Query Performance and KPIs with Supa Template   In this episode Danny is joined by Mansour Norouzi to discuss his prebuilt Dashboard to help sellers really dial in on their metrics around the search query performance dashboard.   To help you get started with Amazon’s search query performance dashboard, Mansour  created two pre-built SUPA templates that you can use to organise the data from your Seller Central account. These templates will help you analyse your search term data more efficiently and make data-driven decisions about optimising your listings   Episode Summary:   - Importance of checking data sources before making judgments - Amazon's various reports can cause confusion and incorrect assumptions - Metrics are important for measuring performance - Issues with Amazon's APIs - Using Amazon advertising for experimentation and measuring impact - Importance of measuring purchase share for ad impact on branded keywords - Importance of tracking conversion rates and market share for brand performance - Traditional measures like total sales trend may not accurately reflect brand growth - Product Opportunity Explorer for tracking search term trends and brand comparison to market - Consistency of performance for specific keywords - Utilising Brand Analytics for maintaining or increasing market share - Importance of analysing impact on purchase share for advertising and keyword testing - Amazon's focus on customers rather than vendors - Understanding search query performance and KPIs through funnel and super template shapes - Potential issues with local and geo ranking.   About Mansour   Mansour Norouzi was born in Tehran, Iran on August 25, 1986. He is the second Child among his 4 siblings. Mansour stood out in high school for being good with math and physics. Due to his passion for math, he applied to study engineering in university. After graduating from master of civil engineering in 2010, Mansour started his career as a construction manager. Then, he immigrated to Canada and continued his career as a construction manager.   Although, Mansour liked his field, he was fascinated by the idea of working online and being able to work while traveling. He started searching and learning for the online opportunities till he got to know about selling products on Amazon in 2018. While working in his full-time job, Mansour kept learning and started his own online business by the end of 2018. He made like-minded friends by attending to business seminars and expanded his network.   Being good with math and numbers, Mansour realised he is pretty good with one important part of Amazon FBA business and it was Amazon Advertising. Soon, he started getting his own clients to manage their advertising. He finally joined Incrementum Digital team in July 2020. Grab your Template here and get to work https://incrementumdigital.com/blog/performance-growth/understanding-search-query-performance-sqp-on-amazon-a-comprehensive-guide/?fbclid=IwAR3dAZrS2MIiTf89NpwWgmlGZGbtD1YYqJPnctYL-zvbL20Zp3i_pG0blYI

On this episode of Seller Sessions, Danny and Ferit discusses the unknown factors behind Instagram's algorithm and how it may impact organic reach. They also share valuable insights on how to effectively reach and engage with audiences on platforms like TikTok and Instagram. They emphasise the importance of determining clear KPIs and establishing a strong audience base before monetising content. They also provide valuable tips on utilising ad platforms like Ad Center and highlight the significance of quality and engagement ranking for content. Additionally, they share their experience running ad campaigns on Instagram reels and provide insights on the effectiveness of using user-generated content for video production.   - Introduction to the podcast episode - The unknown factors regarding organic reach on Instagram's algorithm - Testing target pre for organic plays on Instagram for only £25 - Choosing between TikTok and Instagram as platforms for building a brand - The potential for reach on Instagram becoming capped due to ads and competition - Importance of starting with clear KPIs to avoid going in different directions later on - Building an audience first as a common strategy for monetisation - The ease of reaching an audience on TikTok versus the engagement and loyal followers on Instagram and Meta services - A brand approaching the podcast hosts for an audience expansion project and finding quality leads for soon-to-be-monetised content - Determining clear KPIs to choose the right platforms to leverage for ads - Ad targeting options on Facebook Ads Manager and Instagram app boosting - Ad Center as an alternative ad platform - The trend of vertical video consumption on TikTok and the success of similar platforms such as Reels - The benefits of running ads on Real, including organic-feeling placement and CTA buttons - The low cost of video creation on Real and confusing reporting on Instagram reels - The unexpected additional organic plays generated by ad spend on comments, shares, likes, and saves - Ad Center providing accurate estimations compared to the Instagram app - The importance of terminating KPIs that aren't working for a brand's growth - Understanding and utilising quality ranking and engagement ranking on Ads Manager - The effectiveness and limitations of Instagram versus TikTok for building audiences and selling products - Key factors such as KPIs, cost per acquisition, and quality followers - The value of engagement shares and saves versus three-second video plays - The potential benefits of content being shared between peers - The organic increase in reach due to content being sent to friends not being included in reporting - Conclusion to the podcast episode.   Bio Ferit is a digital marketing expert who understands the importance of creating quality content and building an engaged audience before monetising. He believes in determining clear KPIs and leveraging various platforms to expand brand reach and generate quality leads. Ferit has worked with several brands and tested different alternatives for audience expansion, including using Facebook Ads Manager, Instagram boosting options, and the algorithm from the Instagram app, while also emphasising the importance of flexibility in audience segmentation, budget, and scheduling. His goal is to help brands create engaging content and build loyal audiences to achieve long-term success.   If you want to get in touch with Ferit send a DM.

Paul Harvey returns and chat about some of the nuances of TikTok ads that will be useful for sellers.   Amazon does not index TikTok traffic (evident from no changes to the sessions and conversion rate).   Amazon Attribution's tracking metrics cannot be relied upon.... either TikTok negates the tracking or Amazon does not track it.   The only metric we can rely upon is SALES. There is a sales impact from TikTok traffic, often around 30-40%, but the effect is either immediate or delayed by days, weeks even months.   Here is the blog post: https://www.newsletter.rankster.co/p/measured-success-tiktok-campaign related to this episode

Parent Guilt - The Challenges of Balancing Business and Parenting    Join us for an inspiring episode as host Sharon Even candidly shares the challenges she's faced in balancing her roles as a mother and entrepreneur all while also going through Fertility treatment and the impact it's had on her mental and emotional well-being.   Sharon discusses the importance of creating one-on-one time with her child, the fear of missing out (FOMO) she's felt, and the constant struggle of mom guilt. She also shares the changes she's made in her life to find balance, such as setting boundaries and prioritizing self-care.   Tune in as Sharon offers valuable insights and tips for other Parents who are striving to balance their personal and professional lives. She emphasizes the importance of patience, taking breaks, and seeking support when needed.

Brandon Young In-Depth Part 2 Brandon Young returns to the show to follow up on his first In-Depth way back in 2019 before the world was locked down. Since then a lot has changed from breaking mid 7 figures into 10s of millions etc year. Make sure you tune in, as we pick up the timeline from 2019 to the present day.

In this episode we go inside the mind of Justin Cobb, the head of Carbon6.  Carbon6 came out of stealth last year at Prosper with the end goal of centralising software so Amazon sellers have a single login and have enough best in class tools to efficiently run their Amazon business.   About Justin   Lifelong competitor.     Won numerous competitions playing saxophone in grade school.   Loved sports but undersized and thus went out for the wrestling team as a Freshman in high school.  Rough start, 1 win and 19 losses in year one.  Loved the sport and went all-in round the calendar and two years later won a state championship.     Took that winning mindset to business.  In 2002, upon graduating college, while taking a year off before law school, started a direct sales company.  Training others to run their own business, Justin moved to England, Ireland, Scotland, Wales, Spain, Portugal, Italy and Poland before returning to the US in 2015.  Today that sales force spans 15 countries, generating north of $1bn in revenue and donations for the largest for-profit and non-profit companies in the Western world.    After a failed attempt at early retirement in which he had planned on becoming a full time investor, at a time during Covid when e-commerce was flying, Justin saw a gap in the market for top tech solutions servicing the professional seller and other large brands on Amazon and formed Carbon6.   Carbon6 has combined successful serial entrepreneurs, some of the greatest minds in the Amazon community and accomplished career SaaS professionals to create the ecosystem for the professional marketplace seller.  The mission is to simplify success online.

Ranking on Amazon- The A10 Myth   In this episode I will try and put the A10 myth to bed. Every few months, this pops up in the echo chamber. Which is great for debates and click bait but not very productive for those that are serious about ranking on Amazon. In this episode I will break down a number of reasons the mythical A10 will not appear as a product search based algorithm.   1. Introduction 2. Algorithms are not Static Entities 3. Practical Considerations 4. Investors, Share Price and Calculated risks 5. Moving from feelings to facts to foundation 6. Why it’s called A9

5 Essentials When Choosing a Freight Forwarder with Refael Elbaz for Amazon Sellers In this episode of Seller Sessions, host Sharon Even interviews Refael Elbaz, the founder of Unicargo Freight Forwarding and Logistics, about the five essential things to consider when choosing a freight forwarder. Refael draws on his extensive experience in the logistics industry to share valuable insights into what sellers should look out for when selecting a freight forwarder to ensure that their products are shipped efficiently and cost-effectively. Whether you're a seasoned seller or just starting out, you won't want to miss this informative discussion on the critical factors to consider when selecting a freight forwarder in 2023 and beyond.   About Refael: Refael Elbaz is an Israeli entrepreneur, and founder of Unicargo, a modern freight forwarding company that focuses on creating advanced solutions for e-commerce companies and entrepreneurs. Unicargo is leveraging technology to consolidate all the data points of international shipping, thus creating services and tools for E-commerce businesses enabling them to make intelligent, data-driven supply chain decisions. Refael is an e-commerce logistics advisor to the Israeli export institute and a public speaker in international logistics and supply chain conventions.

Adam Heist is back to do his monthly show, this time it is a roundtable on the real state of Amazon exits.   What is the REAL state of selling an Amazon business in today's market?   In this episode of Seller Sessions a panel of the foremost experts in Amazon M&A reveal insights into the true state of exits in 2023.    Unlike research reports and vague second hand accounts, this conversation gets to the source of what is really happening.   - What aggregators are actively buying brands? - What are the current multiples? - Is your brand unsellable in today's climate? - Are we in the winter of selling amazon businesses?   We've assembled the foremost experts in the space to dive into these questions.   The panel includes two of the leading ecomm investment banks with billions in transactions, a leading online broker, one of the top Amazon M&A lawyers, and a former Amazon employee, aggregator executive and amazon seller