

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

Jun 25, 2024 • 55min
Integrating Sustainability into Private Equity and Tech Ventures | Purvi Sankhla | Founder and CEO, Yopla
Purvi Sankhla epitomises the transformative journey of integrating sustainability into private equity and tech ventures. Her pioneering work underscores the imperative for these sectors to embrace sustainability as a core value proposition. Through her initiatives, she has demonstrated how private equity firms can drive sustainable investment strategies, mitigating risks and maximising returns while fostering environmental and social responsibility.
[00:13] - About Purvi Sankhla
Purvi is the Founder and CEO of Yopla, an organisation working towards climate-smart nutrition.
She is a Climate Product Director of K.I.S.S., a startup for positive impact.
Purvi is a chartered accountant, who started her career as a senior executive with Wipro.

Jun 25, 2024 • 43min
Strategic Leadership: Pioneering Innovation in Medicaid Management | Sharif Hussein | CEO, LPK LLC
In the dynamic realm of healthcare, Sharif Hussein stands out as a visionary leader reshaping Medicaid management. With extensive experience, Hussein's approach emphasises innovation, adaptability, and technological integration to navigate the complexities of Medicaid effectively. By embracing strategic leadership, Hussein has revolutionised the delivery of healthcare services, driving efficiency, excellence, and improved patient outcomes. Join us as we explore Hussein's insights, lessons learned, and innovative strategies that continue to shape the landscape of Medicaid management.
[00:15] - About Sharif Hussein
Sharif is the CEO of LPK LLC.
He is an experienced healthcare technology executive providing strategic consulting expertise.
Mr. Hussein is active in supporting charitable organisations and currently serves on the Children Trust Fund Board appointed by the Governor of Michigan.

Jun 24, 2024 • 22min
Combating the Depths of Mediocrity | Joe Thornton, CEO, Scooter’s Coffee & Vizzionnary Brands; Author, 'The Depths of Mediocrity: Eliminating Indifference'
In the latest episode of "The Brand Called You," Joe Thornton, CEO of Scooter’s Coffee and author of 'The Depths of Mediocrity’ shares compelling insights on how mediocrity and indifference impact leadership and organizational culture. He discusses the inspiration behind his provocative book title and emphasizes the importance of going the extra mile, paying attention to detail, and harnessing the power of kindness. Thornton’s perspectives are a wake-up call for leaders to eliminate indifference and drive meaningful change. Don't miss this inspiring conversation that challenges us to reflect on our leadership practices.
00:35- About Joe Thornton
Joe is the Chief Executive Officer of Scooter’s Coffee and visionary brands.
He is the Author of the book titled “The Depths Of Mediocrity: Eliminating Indifference".

Jun 24, 2024 • 25min
Transforming Workplaces: Insights from Organizational Justice Practitioner | Farzin Farzad, Organizational Justice Practitioner
In this episode of "The Brand Called You," Farzin Farzad, an Organizational Justice Practitioner shares his unique journey into the realm of Diversity, Equity, and Inclusion (DEI), highlighting the importance of establishing core values and recognizing diverse perspectives within organizations. He also discusses the impact of remote and hybrid work models on workplace inclusivity and the critical role of leadership in driving genuine DEI efforts. This insightful conversation sheds light on the complexities of creating equitable and inclusive work environments in today's rapidly changing world.
00:33- About Farzin Farzad
Farzin is an Organizational Justice Practitioner with experience in higher education, local government, and the private sector.
He holds two master's degrees in international affairs and diplomacy as well as a certificate in conflict resolution skills,

Jun 22, 2024 • 28min
Cultivating Entrepreneurial Success Across Continents | Lisl MacDonald | Owner, Spring and Atlas; Consultant, Angel Investor and Mentor
In an inspiring journey that spans continents and industries, Lisl MacDonald has established herself as a formidable force in the entrepreneurial world. With over 20 years of experience in Asia and a background that includes working in the strategy department at British Telecom, MacDonald now heads Spring and Atlas, a company dedicated to fostering growth, innovation, and diversity. In this episode, she shares her path to becoming a coach, the challenges entrepreneurs face, and the critical factors for scaling a startup. Join us as we delve into the wisdom and vision that drive Lisl MacDonald, and Spring and Atlas.
[00:39] - About Lisl MacDonald
Lisl is the Owner of Spring and Atlas.
She is a Consultant and Angel Investor.
Lisl is a Fellow of the Royal Society of Arts and an Honorary Fellow of the Marketing Society.
She is currently co-writing a book on all aspects of entrepreneurship.

Jun 22, 2024 • 25min
Intersection of Technology, Sustainable Development, and ESG | Ankita Mittal | Chief Executive Officer, Enhanced Innovations Pvt. Ltd.
In this episode, Ankita Mittal, the Chief Executive Officer of Enhanced Innovations Pvt. Ltd., shares her remarkable journey and deep insights into sustainable development, digital inclusion, and ESG integration. From her early days as an engineer to navigating the complex landscape of telecommunications and beyond, Ankita offers valuable perspectives on leveraging technology for societal progress and fostering a culture of environmental, social, and governance responsibility in corporate domains. Join us as we delve into her wealth of experience and vision for a more inclusive and sustainable future.
[00:33] - About Ankita Mittal
Ankita is the Chief Executive Officer of Enhanced Innovations Pvt. Ltd.
She has over 14 years of experience in sustainable development, digital inclusion, and ESG advisory.

Jun 21, 2024 • 25min
Insights from a marketing maverick on the evolving landscape of airport media | Shashi Sinha, Quintessential Salesman and a perpetual student of Marketing
In this episode of "The Brand Called You," Shashi Sinha, a veteran in the media and advertising industry shares his rich journey from his beginnings in marketing to becoming a chief business officer. Discover the unique challenges and opportunities in airport advertising, the impact of digital media, and the future of out-of-home advertising. With insights on cultural sensitivity, technology integration, and effective audience engagement, this conversation is a masterclass in modern marketing strategies. Tune in for a deep dive into the world of media and the art of branding at airports.
00:33- About Shashi Sinha
Shashi is a quintessential salesman and a perpetual student of marketing.
He has been the chief business officer in media and advertising.
He's an expert in airports, branding, and marketing.

Jun 21, 2024 • 27min
Enacting Uncertainty: A CEO's Path to Creating Competitive Advantage | Alex Nesbitt, Strategy & Transformation Consultant; Transformation Coach; CEO & Board Advisor
In this thought-provoking interview, seasoned strategy consultant and CEO coach Alex Nesbitt reveals how the world's most successful companies like IKEA and Walmart leveraged constraints to drive innovation and build enduring competitive advantages. Drawing from neuroscience, complexity theory, and his own entrepreneurial experience, Nesbitt outlines a powerful "enactive" leadership approach focused on creating the right conditions for behaviors that produce outstanding results. He provides CEOs with invaluable insights on managing uncertainty, developing empathy, taking calculated risks, and undergoing the mindset shifts required to thrive in an era of constant digital disruption.
00:35- About Alex Nesbitt
Alex is a strategy and transformation consultant.
He is a transformation coach.
He is the CEO and board advisor.
Alex has worked with several leading companies.

Jun 20, 2024 • 38min
Building Resilience in Children Amidst Trauma | Dr. Tovah Klein | Director, Barnard Center for Toddler Development
Dr. Tovah Klein, a renowned child psychologist, emphasises the critical role of building resilience in children amidst trauma. She argues that resilience is not inherent but developed through strong, nurturing relationships and adaptive coping strategies. Klein's upcoming book, "Raising Resilience: How to Help Our Children Thrive in Times of Uncertainty," aims to equip parents and educators with tools to foster this resilience, emphasising the importance of genuine optimism and hope. By understanding and supporting children's emotional needs, Klein believes we can help them navigate adversity, ultimately transforming traumatic experiences into opportunities for growth and strength.
[01:36] - About Dr. Tovah Klein
Dr. Tovah is the Director at Barnard Center for Toddler Development.
She has spent her life researching children's social and emotional development and parental influences on early development.
She is the author of a book titled, "How Toddlers Thrive: What Parents Can Do Today for Children Ages 2-5 to Plant the Seeds of Lifelong Success.” Her upcoming book is titled, "Raising Resilience: How to Help Our Children Thrive in Times of Uncertainty".
Dr. Tovah has been featured in media outlets like The New York Times and NPR.

Jun 20, 2024 • 28min
Coffee, Conservation, and Climate: Path to Sustainability | Etelle Higonnet | Founder, Coffee Watch; Board Member, Climate Defiance
In the pursuit of sustainable practices, few causes resonate as deeply as coffee, conservation, and climate. Join us as we delve into the remarkable journey of Etelle Higonnet, navigating the intricate realms of environmental advocacy. From her roots in human rights to her current roles in coffee activism and climate defiance, Etelle's story is a testament to the power of individual action in safeguarding our planet's future. Explore how her initiatives in coffee watch and climate defiance converge to forge a path towards a greener, more sustainable tomorrow.
[00:38] - About Etelle Higonnet
Etelle is the Founder of Coffee Watch, an organisation aimed at ending global deforestation in coffee production while promoting sustainable practices.
She is a Board Member of Climate Defiance.
Etelle has previously served as the Senior Advisor at the National Wildlife Federation.