

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

Jul 1, 2024 • 33min
Adventurer to Advocate: John Graham's Journey with The Giraffe Heroes Project | John Graham, Executive Director, The Giraffe Heroes Project
In the latest episode of "The Brand Called You," John Graham, the Executive Director of The Giraffe Heroes Project with an extraordinary background that spans from dodging bullets in Vietnam to climbing some of the world's most dangerous mountains, shares how his adrenaline-fueled past led to a life dedicated to recognizing and celebrating those who stick their necks out for the greater good. Tune in to hear how his experiences shaped his journey and the impactful work of The Giraffe Heroes Project.
00:37- About John Graham
John is a global peacebuilder of United States foreign services in Africa, Vietnam, the United Nations, and NATO Washington.
He is a diplomat, mountain mountaineer, storyteller, and lifelong entrepreneur, and has dodged avalanches, and bullets on three continents.
He is also the founder and executive director of The Giraffe Heroes Project.

Jul 1, 2024 • 26min
Setting Fire to Fears and Unlocking True Potential | Makeda Alleyne | Transformational Coach, Speaker and Trainer
Embark on a transformative journey with Makeda Alleyne, a beacon of empowerment and resilience. In this episode, Makeda shares her insights on confronting fears and unearthing untapped potential. From her odyssey – overcoming anxiety and depression – to igniting a global movement of self-discovery, Makeda's story resonates with authenticity and inspiration. Join us as we delve into the depths of fear, uncovering the keys to liberation and self-realisation.
[00:34] - About Makeda Alleyne
Makeda is a Transformational Coach, a Speaker, and a Trainer.
She is the Founder and Director of Makeda Alleyne Programmes Limited.

Jun 29, 2024 • 31min
The Impact of Narrative Alignment on Organisational Success | Massimo Martinotti | CEO, StarLight Effect; Former President, Florida Film Producers Association
In today's fast-paced business world, a well-crafted narrative is crucial for defining identity, shaping culture, and driving success. However, misaligned or detrimental narratives can hinder progress and erode trust. In this episode, Massimo Martinotti, CEO of StarLight Effect and Former President of the Florida Film Producers Association share his insights on organisational narratives. He discusses the importance of aligning narratives from leadership to employees and the role of digital media in shaping these stories. He also provides practical strategies for identifying and correcting misaligned narratives, emphasising their profound impact on achieving organisational goals. Join us to explore how aligned narratives can foster success and resilience in today's competitive market.
[00:40] - About Massimo Martinotti
Massimo is the Chief Executive Officer of the StarLight Effect.
He is the Former President of the Florida Film Producers Association.
He calls himself a story chaser.

Jun 29, 2024 • 26min
Evolution of Branding Strategies in the Digital Age | Jonty Fisher | Senior Vice President, Publicis Groupe Africa
In this episode, Jonty Fisher, the Senior Vice President of the Publicis Groupe Africa delves deep into the evolution of branding strategies in the digital age, providing a comprehensive overview of the shifting landscape. As a seasoned marketer with extensive experience, Fisher's insights offer valuable perspectives on how brands adapt to the demands of today's digital ecosystem. Through this dialogue, we explore key themes such as leveraging technology, navigating consumer behaviour, and the critical role of authenticity in modern branding.
[00:35] - About Jonty Fisher
Jonty is the Senior Vice President of the Publicis Groupe Africa.
He has led strategic thinking and guided execution work across brands such as Heineken, PepsiCo, Jack Daniels, Adidas, and many more.

Jun 28, 2024 • 27min
: From Corporate Leader to Serial Entrepreneur: Pritam Onsker’s Journey | Pritam Onsker, Co-Founder, Tailorsmart.in; Brunchbites.in; Itechseed.com
In this episode of "The Brand Called You," Pritam Onsker, a quintessential entrepreneur from Pune, India shares his incredible journey from a 23-year corporate career in telecom to co-founding three innovative startups: Tailorsmart, Brunchbites, and Itechseed. Learn about the challenges he faced, the pivotal moments that shaped his path, and his insights on the importance of networking and innovation in the entrepreneurial landscape. This episode is packed with valuable lessons for aspiring entrepreneurs and seasoned business leaders alike.
00:33- About Pritam Onsker
Pritam Onsker is a serial entrepreneur passionate about building startups and cultivating vibrant networks and communities.
Pritam is the co-founder of three separate businesses: Tailorsmart.in, Brunchbites.in, and Itechseed.com.

Jun 28, 2024 • 25min
Empowering Women and Fostering a Love for Reading | Priya Bhasker, Founder, KidsMustRead.com, ex-Board Member, The American Women's Association, Hong Kong
In this episode of "The Brand Called You," Priya Bhasker, founder of KidsMustRead.com and former board member of the American Women's Association in Hong Kong shares her multi-faceted journey from banking to becoming a passionate advocate for children's literacy and a key supporter of expat women in Hong Kong. Discover how Priya's innovative approach to curating books for children and her workshops for women are making a significant impact. Join us to learn about her strategies, challenges, and the importance of building a personal brand.
00:31- About Priya Bhasker
Priya is the founder of KidsMustRead.com.
She's an ex-board member of the American Women's Association, Hong Kong. She's also a collaborator with SP Connect.
Priya is also a reading coach, an ex-board member of AWA, and the ex-co-chair of AWA WISE.

Jun 27, 2024 • 26min
Navigating PR and Crisis Communication in a Digital Age | Rhea Dubois-Phillips | Founding Partner, WinterCove Communications
In today's fast-paced digital world, mastering public relations (PR) and crisis communication is crucial for organisational success. Rhea Dubois-Phillips, founding partner of WinterCove Communications and a former executive at Edelman, the world's largest PR agency, offers invaluable insights from her extensive global experience. She highlights the power of storytelling, the ethical challenges in PR, and the transformative role of AI in communication strategies. Her guidance is essential for startups and large corporations alike, providing strategies to effectively manage public image and navigate the complexities of modern PR in the digital age.
[00:44] - About Rhea Dubois-Phillips
Rhea is the Founding Partner of WinterCove Communications.
She has over two decades of experience at Edelman, the world's largest PR agency.
She was named one of Business in Vancouver’s most influential leaders in marketing, public, and media relations in 2022.

Jun 27, 2024 • 54min
Sustainable Investment Strategies for Wealth Managers | Daniela Herrmann | Co-founder, Dynex; President and Founder, Topan Ecosystem
In the evolving landscape of wealth management, sustainable investment strategies are essential. Driven by the need for responsible investing, these strategies align with ethical principles and long-term environmental, social, and governance (ESG) goals. Daniela Herrmann, a leader in quantum computing and AI, highlights the importance of ethical considerations and positive communication in innovation. Wealth managers can integrate sustainable strategies by leveraging cutting-edge technologies and adhering to ethical standards, ensuring their portfolios are profitable and contribute to a sustainable future. Embracing this approach positions firms at the forefront of innovation and positive impact.
[00:15] - About Daniela Herrmann
Daniela is the Co-founder of Dynex, the world’s only accessible neuromorphic n.quantum computing cloud for solving real-world problems.
She is the President and founder of the Topan® Ecosystem (2011), including Topan® and MapuFin®, a group of innovation-driven companies across business, finance, and investment management, focused on developing Economic, Ecological and Ethical values (Triple-E® tech).

Jun 26, 2024 • 55min
Unveiling the Future: AI, Quantum, and Global Challenges | Dr. David A Bray, Distinguished Fellow & Co-chair, Alfred Lee Loomis Innovation Council, Henry L. Stimson Center
In this insightful interview, Dr. David A Bray, a renowned thought leader and expert in emerging technologies, sheds light on the future of AI, quantum computing, and the global challenges we face. Bray's extensive experience and deep understanding of these transformative technologies provide a unique perspective on their potential impact on various sectors, including healthcare, climate change, and geopolitics. From addressing the interoperability of AI systems to harnessing quantum computing for novel solutions, Bray offers valuable insights and practical recommendations for leaders, policymakers, and organizations navigating the rapidly evolving technological landscape.
00:09- About Dr. David A Bray
Dr. David Bray has established himself as a leader in various domains, including data, technology, bioinformatics, artificial intelligence, and space exploration, demonstrating versatility and adaptability across different sectors.
He is recognized as a pioneer in directing transformative change in challenging and turbulent environments.
Dr. Bray's remarkable achievements include leading bipartisan commissions, and receiving prestigious awards such as the National Intelligence Exceptional Achievement Medal and the Roger W. Jones Executive Leadership Award.
His expertise and contributions have been acknowledged by industry leaders, government agencies, and global organizations, positioning him as a key figure in driving positive change on a global scale.

Jun 26, 2024 • 58min
Quantum Computing: Unlocking Nature's Computational Power | Dr. Krysta Svore, Vice President of Advanced Quantum Development, Microsoft
In this insightful interview, Dr. Krysta Svore, a leading expert in quantum computing and Vice President of Advanced Quantum Development at Microsoft, delves into the fascinating world of quantum computing. She explains how quantum computers can harness the computational power of nature, enabling breakthroughs in fields like chemistry, material science, and drug discovery. Svore discusses Microsoft's groundbreaking achievements in topological quantum computing, including the recent demonstration of logical qubits with improved error rates. Additionally, she highlights the accessibility of quantum computing through Azure Quantum, empowering researchers and enthusiasts to explore this cutting-edge technology.
00:08- About Dr. Krysta Svore
Krysta has an amazing background, both a public educational background, and also in contribution to mathematics, quantum science, and in technology.
She is a distinguishing engineer and vice president of advanced quantum development at Microsoft.