

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

Oct 21, 2024 • 28min
Love Drives Success: The Science of Workplace Sentiment | Louis Carter, Founder and CEO, Most Loved Workplace, Best Practice Institute, Results Based Culture
In this insightful episode, Louis Carter, Founder and CEO of Most Loved Workplace, delves into how emotional intelligence and data-driven insights are revolutionizing workplace culture. Discover how love, as a powerful emotion, can drive significant business results, improve employee retention, and foster a positive work environment. Louis shares his journey, the challenges companies face, and practical strategies for integrating the human touch with technology in leadership.
00:39- About Louis Carter
Louis is the founder and chief executive officer of Most Loved Workplace, Best Practice Institute, Results Based Culture.
He's the author of more than 10 books on best practices in leadership and management.
He's a partner with Newsweek to publish the Top 100 Most Loved Workplaces.

Oct 21, 2024 • 27min
Empowering Diversity: Mission to Transform Tech | Shreya Krishnan, Managing Director, AnitaB.org India
Shreya Krishnan, Managing Director of AnitaB.org India, discusses her journey from environmental journalist to diversity advocate. She shares insights on advancing gender diversity in tech, fostering inclusive cultures, and the importance of allyship. Krishnan highlights AnitaB.org's initiatives, including the Grace Hopper Celebration, and emphasizes the need for intentional diversity practices in startups and established companies alike.
00:34- About Shreya Krishnan
Shreya is the managing director of AnitaB.org India.
She is the winner of Miss Universal Empowerment 2024, a former corporate Diva and Mrs. India universe in 2017, and an author.
She's the author of a book titled Words Matter: The Language That Girls Need to Speak.

Oct 19, 2024 • 33min
Empowering India's Future: One Child at a Time | Dr. Ganesh Raja, Chief Executive Officer, Kotak Education Foundation
Dr. Ganesh Raja, CEO of Kotak Education Foundation, shares insights on their impactful educational initiatives, scholarship programs, and the challenges facing India's education sector. From empowering underprivileged students to fostering parental involvement, the foundation's "inch wide and mile deep" approach is creating lasting change in Mumbai's M ward and beyond.
00:47- About Dr. Ganesh Raja
Dr. Raja is the Chief Executive Officer of Kotak Education Foundation.
He has worked with the ITC Bahrain Economic Development Board and others.
He's an alumnus of the Jamnalal Bajaj Institute of Management Studies.

Oct 19, 2024 • 23min
Mind Over Matter: Redefining Consciousness and Reality | Clement Decrop | Author, ‘The Idea Space - The Science of Awakening Your Non-Self
In The Idea Space, Clement Decrop delves deep into the concept of "mind over matter," offering a fresh perspective on consciousness and reality. He challenges traditional beliefs by exploring how our mental framework shapes our experience of the world. Through mindful awareness and the awakening of the non-self, Decrop reveals that our perception is not fixed but malleable, shaped by the very thoughts we hold. His insights provide a transformative guide to understanding and mastering the power of the mind.
[00:33] - About Clement Decrop
Clement is the Founder of The Idea Space.
He is the author of a book titled, “The Idea Space - The Science of Awakening Your Non-Self.

Oct 18, 2024 • 27min
Creating Timeless Impact: Leadership, Diversity, and Empowerment | Mike Critelli | Co-Founder and CEO, MoveFlux Corporation
In this episode of "The Brand Called You," we have with us Mike Critelli, co-founder and CEO of MoveFlux Corporation and former CEO of Pitney Bowes. With a multifaceted background as an attorney, entrepreneur, and film producer, Mike shares insights on empowering individuals to enhance their health and well-being. Drawing on his journey, he discusses the importance of leadership, the value of resourcefulness, and the power of belief in achieving peak performance. Through his film "From the Rough," he highlights the themes of diversity and self-empowerment, illustrating how foundational values shape success in both personal and professional realms.
[00:40] - About Mike Critelli
Mike is a Co-Founder and Chief Executive Officer of MoveFlux Corporation.
He is a retired Chief Executive Officer from Pitney Bowes.
He is an entrepreneur, a healthcare consultant, a feature film producer, and a speaker.

Oct 18, 2024 • 27min
From Outsider to CEO: An Unapologetic Journey to Success | Shellye Archambeau, Fortune 500 board member, Fmr CEO, MetricStream, Advisor and Author
Shellye Archambeau, former CEO of MetricStream and Fortune 500 board member, shares her inspiring journey from a young girl facing adversity to a successful business leader. She discusses key lessons from her book "Unapologetically Ambitious," emphasizing the importance of intentional career planning, building diverse networks, and advocating for oneself in the workplace. Archambeau provides valuable insights on overcoming challenges, setting goals, and creating success on one's own terms.
00:37- About Shellye Archambeau
Shellye is a Fortune 500 board member.
She's a former CEO of Metric Stream, an advisor, and an author.
She's the author of a book titled, Unapologetically Ambitious: Take Risks, Break Barriers, and Create Success on Your Own Terms.
She's been recognized, awarded, and felicitated several times.

Oct 17, 2024 • 26min
Bridging Theory and Practice: The Pracademic Approach to Global Crisis Management | Eelco H. Dykstra, Chairperson, 20-20 VISION Program and DIEM Network
In this insightful episode of "The Brand Called You," Eelco H. Dykstra, Chairperson of the 20 20 Vision Program and DIEM Network shares his journey from emergency medicine to tackling global crises, discussing his unique meta approach, the concept of pracademia, and the significant impact of the Daily Impact Emergency Management Program. Learn about the challenges of fragmentation and lack of impact, and how integrating academic and practical insights can drive meaningful change in emergency management.
00:34- About Eelco H. Dykstra
Eelco is the chairperson of the 20/20 Vision Program and the DIEM Network.
He specializes in the Design, monitoring & evaluation (D, M&E) of resilience and emergency programs and projects.

Oct 17, 2024 • 25min
From Transactions to Relationships: Revolutionizing Real Estate | Kristi Jenkins, Real Estate Managing Broker
Discover how Kristi Jenkins, a managing broker specializing in luxury and waterfront properties, transformed her real estate career by focusing on building lasting relationships and leveraging social media. Learn about her innovative strategies for client loyalty, her approach to social media marketing for professionals over 40, and how she uses storytelling to create meaningful connections in the real estate world.
00:35- About Kristi Jenkins
Kristi is a real estate managing broker and specializes in luxury and waterfront properties throughout the Greater East Side and Seattle area.
She has nearly 2 decades of experience buying and selling homes in the greater Eastside and Seattle areas.

Oct 16, 2024 • 25min
How to Make Well-Being a Core Business Strategy? | Ana Smith | Chief Learning & Wellbeing Officer; Author
Integrating well-being into your core business strategy is essential for fostering a productive and engaged workforce. Ana Smith, Chief Learning & Wellbeing Officer and author of "Change Your Mindset, Change Your Life," emphasises that well-being extends beyond perks—it’s fundamental for long-term productivity and employee satisfaction. Embracing feedback, overcoming resistance to change, and embedding well-being into the organisational fabric are crucial steps. Discover how adopting these strategies can enhance employee engagement, reduce turnover, and drive overall success.
[00:39] - About Ana Smith
Ana is a Chief Learning and Well-Being Officer.
She is the author of a book titled, “Change Your Mindset, Change Your Life.”
Suzie has recently launched her innovative human systems practitioner program.

Oct 16, 2024 • 27min
Your Brand Sucks? Learn from the Billion Dollar Branding Guru, Ernie Harker | Ernie Harker, The Billion Dollar Branding Guy; Author, 'Your Brand Sucks'
Ernie Harker, the Billion Dollar Branding Guy and author of Your Brand Sucks, shares his unique insights into building a brand that truly resonates. From uncovering your brand’s spark to leveraging generative AI, Ernie’s strategies are game-changing for businesses of any size. Whether you're a solopreneur or a growing company, learn how to authentically engage your audience, stand out in the market, and create lasting impact. Discover the secrets behind Ernie’s 4-step FIRE branding method and find out why authentic branding is the key to long-term success.
00:37- About Ernie Harker
Ernie is the Billion Dollar Branding guy.
He's the author of a book titled Your Brand Sucks.
He's a keynote speaker, an entrepreneur, a C store marketing specialist, a branding expert, a Gen AI wizard, and a loyalty strategist.


