

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

Apr 6, 2022 • 25min
From Being Military Official to Peace-loving Mediator | Salwa Sahloul, International Expert in Agenda of Women, Peace, and Security
The Women, Peace, and Security (“WPS”) agenda was formally initiated by the landmark UN Security Council Resolution 1325 (2000), which was adopted on 31 October 2000.4UNSCR 1325 affirmed the important role of women in the prevention and resolution of conflicts and in peace-building initiatives. Salwa Sahloul is the International Expert in the Agenda of Women, Peace, and Security.
Salwa Sahloul, born in Tunisia on November 07, 1978, is a Head of Mission in the Head of the Government. She worked in the Ministry of National Defence and Ministry of Women’s Affairs. She is an International Coach and an expert on women, peace, and security. In September 2019 during the 47th General Assembly of the United Nations in New York, she was selected among the 20 first Women Mediators of« The Global Alliance of Regional Networks of Women Mediators”.

Apr 5, 2022 • 22min
Learning the Importance of Coaching | Ave Peetri, Executive and Systemic Coach
Teamwork is essential for the success of any business organisation. Only when all the teams come together, respecting the value system and culture, does an organisation see success. However, every team has people with varied ideas and motivations. They need to be on the same page with everyone else for the successful execution of a project. However, if they feel lost or need guidance, a powerful tool of systemic team coaching comes to the rescue. Today. We discuss the importance of the same with a leading systemic coach, Ave Peetri.
Ave Peetri is an ICC Professional Certified Coach and a certified Systemic Team Coach, enabling the teams to collaborate to work for greater and better results. She has handled the marketing of Coca-Cola in different positions for more than 9 years.
Ave talks about the importance of working in a team and, thus, explains the meaning of systemic team coaching.
Ave compares the importance of relying on coaching for objective guidance. She feels that unintentional biases of a family member often come in while coaching. She further lays down several parameters for judging if a coach is working for a person or not, emphasizing objectivity as the most critical.

Apr 5, 2022 • 28min
Evolving Role of HR | Purvi Sheth, CEO, Shilputsi Consultants
Human Resources, we know, plays a key role in the growth and sustainability of an organization. It is no longer concerned with just finding the right candidate for a job role. They are responsible for curating and establishing an organization’s culture. Employees form the base of any organization, and if they do not follow a culture of a company, it won’t grow. Managing the manpower of the company, is thus, very important. Today, we discuss how HR, today, is no longer just a support system but a chief operation.
Purvi Sheth is a second-generation entrepreneur and CEO of Shilputsi Consultants, a strategic HR consulting space in India. The boutique firm has contributed a talent base in top global and Indian companies.
Purvi talks about the three broad services that Shliputsi offers:
HR Advisory: helping companies strategize HR, put processes in place, and execute the strategies
Leadership development: focus on coaching
Talent Acquisition: help companies find the right talent from various industries at the senior level, board level, and mid-senior level.

Apr 4, 2022 • 25min
Soaring High with Burger Business | Rajat Jaiswal, Co-Founder, Wat-a-Burger
Who doesn’t want to grab a quick burger after a hectic day? No time to wait for an elaborate meal? Well, you always have a burger. But missing Indian flavour food? Miss no more, as you have the Indian flavours fused in a quick burger meal with Wat-A-Burger, a made-in-India burger chain.
Captain Rajat Jaiswal is the cofounder of Wat-a-Burger, an Indian burger chain. We know you would be wondering, why are we introducing him as a captain. Our guest for the day is also a senior commander in a leading airline in India. Today, we discuss how he is soaring high in his entrepreneurial journey.
Captain Jaiswal started a burger business as he saw a considerable gap in the fast-food segment in India. His business chain, “Wat-a-Burger”, is an easy-to-make, spread, establish, and replicable model. Captain Jaiswal acknowledges the perks that come with the airline business, however, always had a dream of starting something on his own.

Apr 4, 2022 • 28min
New Education Model for an Evolved Generation | Leslee Udwin, Founder & Executive Chair, Think Equal
Education, we know, is ideally supposed to make us evolved human beings living in co-existence with each other professionally and socially. But recalling our school days, were we ever prepared for the real world? Were we taught how to handle the problems of life and the mental challenges that we will face as we grow up? Were we taught how to accept diverse cultures from around the world and live mutually with such diversity around? Well, we know what the case was.
Today, we have a celebrated filmmaker who has now turned her focus toward education and human rights.
Leslee Udwin is a human rights and education activist, who has been voted as the second most impactful woman in 2015 after Hillary Clinton. She is a former filmmaker and now a campaigner for systemic education. Today, she discusses her transformation from being a filmmaker to an activist, her role, and her vision.

Apr 2, 2022 • 23min
How to find the right Coach for yourself? | Petra Lens, Organizational Advisor and Executive Coach in Leadership Development
Whether you are a new entrepreneur, an aspiring entrepreneur, a business owner, or a salesperson, you need a mentor. And who will be your mentor? Even if you are a die-hard self-starter, who doesn't need a mentor? Not having a mentor in your life can be a real bummer, especially when you are just starting out. You are also missing out on a lot of opportunities. You can make great connections with mentors, and you can learn from their mistakes. Petra Lens, Organizational Advisor and Executive Coach in Leadership Development share insights about coaching and mentoring.
Petra Lens is an organizational advisor and executive coach active in the field of leadership development.
She is an advisor to several boards, on strategic business transformation, and change processes.
Petra talks about the meaning of leadership. If you’re interested in the impact of culture on leadership, the challenges of a coach, and know if your coach is right for you, don’t miss this episode!

Apr 2, 2022 • 30min
How to Become a Chief Financial Officer? | Giri Giridhar, EVP, and CFO, Indian Hotels Company Ltd (Taj Group of Hotels)
Reporting relationships: The CEO generally reports to the company’s board of directors, while the CFO reports to the CEO. As the chief financial officer, the CFO puts together the annual budgets of the company, analyzes financial data, and tracks expenses and revenues. Giri Giridhar, EVP, and CFO, Indian Hotels Company Ltd (Taj Group of Hotels) talks to us about the key responsibilities of the CFO and shares his experience with us.
Giri Giridhar is the Executive Vice President and Chief Financial Officer of Indian Hotels Company Ltd. With an international career across India, Dubai, Singapore, and London, have built expertise in different sectors.
Chairman of the Audit Committee at Ginger, Taj SATS (a JV between Taj and SATS of Singapore). Member of the audit committee at Piem Hotels, Orient Hotels
Chairman of the NRC at Ginger.
Chairman of the Board at Taj Lanka Hotels. Was also briefly Chairman of the Board at Orient Hotels in 2017.
Was a member of the Board across all the three Merck entities in India.
If you’re interested in the future of leadership, the challenges of the CFOs, and how technology is changing finance, don’t miss this episode!

Apr 1, 2022 • 25min
Recycling Coconut Shells | Manish Advani, Founder, and CEO, MIMO Potentio
You must have heard the adage, ‘a picture speaks a thousand words.’ It refers to the notion that complex and sometimes multiple ideas can be conveyed by a single still image, which conveys its meaning or essence more effectively than a mere verbal description. Today, TBCY invites The Coconut Man of India, who talks about the importance of storytelling. Do you know why he is known as The Coconut Man of India?
Manish Advani is the Founder and CEO of MIMO Potentio. Manish is an 8 times TEDx Speaker.
He is an Award-Winning Story Teller and a Business Leader who has 20 years of Corporate Experience. He has coached and trained leaders in various companies.
Not only that, but he is appointed as an Advisor in e2eHiring.

Apr 1, 2022 • 25min
Influencers, Advertising and E-commerce! | Alejandro Torun, Co-Founder, and CEO, LUUM, A Brand Accelerator
E-commerce is a booming industry. This recent rise in e-commerce can be attributed to the ease of use and flexibility that e-commerce portals offer customers. There are so many portals that have sprung up recently, but the number of e-commerce businesses going bust is on the increase. This increases the importance of not only choosing the right e-commerce portal, but also the importance of choosing the right e-commerce business. Today, we have Alejandro Torun, Co-Founder, and CEO, LUUM, A Brand Accelerator, with us. He talks to us about the world of e-commerce. He talks about how advertising has evolved over the years.
Alejandro Torun is the Co-Founder and CEO of LUUM, a brand accelerator that connects social and environmental impact brands with e-commerce. He has also developed MEEMA for sustainable textiles. He is the Founder of BAOBAB, which is a natural, personal care range of products.

Mar 31, 2022 • 28min
Lead With Action | Dr. Hynd Bouhia, Founder and CEO, BAL Method Ltd; Fmr Advisor, Prime Minister of Morocco
Living in the 21st century, we have come a long way in achieving women's equality in domestic life as well as in the workspace. However, it is important to remember we are still in the process and have still not reached there. Even today, there are millions of girls from across the globe who for varied reasons do not have access to education. Mindsets of the powerful in the corporate world still question the need of giving equal salaries to male and female employees.
If today, we are fortunate to be surrounded by people who believe in equal opportunities, it becomes our onus to use our abilities to empower other women around us. Our today’s guest, who hails from a patriarchal background, broke all rules to achieve her dream of an impressive career. Today, she is busy in her mission to empower millions of other women to step up and be financially free.
Dr. Hynd Bouhia is the founder and CEO of BAL Method, an organization on a mission to empower women. She has been the managing director of the Casablanca Stock Exchange. Dr. Bouhia has also served as an advisor to the PM of Morocco. She has authored a book titled, “African Girl, African Woman”.


