E-commerce is a booming industry. This recent rise in e-commerce can be attributed to the ease of use and flexibility that e-commerce portals offer customers. There are so many portals that have sprung up recently, but the number of e-commerce businesses going bust is on the increase. This increases the importance of not only choosing the right e-commerce portal, but also the importance of choosing the right e-commerce business. Today, we have Alejandro Torun, Co-Founder, and CEO, LUUM, A Brand Accelerator, with us. He talks to us about the world of e-commerce. He talks about how advertising has evolved over the years.
Alejandro Torun is the Co-Founder and CEO of LUUM, a brand accelerator that connects social and environmental impact brands with e-commerce. He has also developed MEEMA for sustainable textiles. He is the Founder of BAOBAB, which is a natural, personal care range of products.