

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

May 23, 2022 • 25min
Optimizing wise organizations, leaders, and employees | Bobbi Hartshorne, Founder and Chief Wellbeing Officer, WellWise
One word that has become fashionable in modern times is ‘disruption’. The business world is talking about the disruption of old business models by new ways of doing things – and the difficulty of existing organizations in adapting, to making the transition from old to new ways. Bobbi Hartshorne talks to TBCY about workplace wellbeing and transformation.
About Bobbi Hartshorne
Bobbi is the Founder and Chief Wellbeing Officer of WellWise.
She has expertise in leadership, well-being transformation, and public speaking.
She optimizes wise organizations, leaders, and employees who understand that the employee experience, workplace wellbeing, and an enabling culture are vital to their performance and long-term success.

May 21, 2022 • 24min
Building a successful Creative Solutions Company | Sahil Vaidya, Co-Founder, The Minimalist, a Creative Solutions Company
With social media gaining a larger part of our lives, businesses have resorted to them for marketing their brands. A business branch, which was earlier seldom seen to be a cost, is now an investment, trying to gain maximum eyeballs and attraction to a brand for its success.
But with the advent of technology in every field, the crux of a process remains the same. What is marketing? Why is it important? How to approach it? We have all your questions answered in our conversation with a leading marketing specialist, Sahil Vaidya.
About Sahil Vaidya
Sahil is the Co-Founder of The Minimalist.
He was a part of the Forbes 30 under 30.
An engineering graduate from IIT Bombay, Sahil co-founded the company during his final year in 2015.
If you’re interested in Brand Building, challenges of the same, and brand relevance, don’t miss this episode!

May 21, 2022 • 21min
How are the younger parents changing? | Sarmila Pande, Founder, StepUp Wellbeing; StepUp Parenting
From encouraging schoolwork and sports to modeling values as a child grows parents exert enormous influence over their children's lives. They are, however, not the only on-the-ground influencers—especially after children enter school and begin interacting with the world at large.
About Sarmila Pande
After driving global business transformation projects, I now guide personal transformations – helping clients reboot, recharge, rejuvenate; help them build deeper bonds with the family.
Sarmila is the founder of StepUp Wellbeing; StepUp Parenting.

May 20, 2022 • 30min
Masterclass with the Best | Ashutosh Garg - What, Who, and How of Business Education
Starting a Business is one of the biggest challenges any entrepreneur will face. There are many questions to answer at the very beginning when starting a business, but the most difficult one is the question of what exactly you want to do.
About Ashutosh Garg
He is the founder of The Brand Called You.
He has worked as a corporate executive in multiple companies.
He is a pioneer in the retail pharmacy business in India.
He is the author of several books.

May 20, 2022 • 41min
Why is America a Fat Nation? | Dr. Jonathan Engel, Public Health Historian
The social stigma of obesity is broadly defined as bias or discriminatory behaviors targeted at overweight and obese individuals because of their weight. Such social stigmas can span one's entire life, as long as excess weight is present, starting from a young age and lasting into adulthood. Today we have Dr. Jonathan Engel who talks to us about this subject in detail.
About Dr. Jonathan Engel
He holds a full-time faculty post at the Marxe School of Public and International Affairs.
Jonathan Engel conducts research on the historical evolution of U.S. health and social welfare policy.
He is a prolific author who has written a slew of books.

May 19, 2022 • 25min
Learn the ABC of Marketing | Laura Patterson, President VisionEdge Marketing
With social media gaining a larger part of our lives, businesses have resorted to them for marketing their brands. A business branch, which was earlier seldom seen to be a cost, is now an investment, trying to gain maximum eyeballs and attraction to a brand for its success.
But with the advent of technology in every field, the crux of a process remains the same. What is marketing? Why is it significant? How to approach it? We have all your questions answered in our conversation with a leading marketing specialist, Laura Patterson.
About Laura Patterson
Laura is the President of VisionEdge Marketing.
She is the author of four books.
Work of VisionEdge Marketing
We collaborate with firms to accelerate profitable customer-centric growth by mobilizing leading-edge analytics, leveraging proven frameworks and processes, and integrating lessons from best practices.
Our customers tap this expertise to foster faster more confident decisions, organizational alignment, operational excellence, and build critical skills.
As a trusted partner with scores of firms since 1999, we work side-by-side in creating and driving strategies that produce results.

May 19, 2022 • 28min
3 Key attributes of a great leader | Bret Packard, Founder, and CEO, The Packard Network—Growing Leaders that Grow Leaders
The people in an organization can only direct their efforts in the right direction when they have a leader to look forward to.
Leaders can define workplace cultures that foster the accomplishment of common goals. What are the key attributes that an efficient leader ought to have? Is (s)he was born with such qualities, or can be developed? We have your answers covered in today's episode of “The Brand Called You.”
About Bret Packard
I grow leaders that grow leaders, transform cultures and connect people worldwide.
He has earlier worked with ANZ, Barclays, and Citi bank.
About The Packard Network
It is inspiring, sharing, and connecting people with the world.
Personalized coaching, mentoring, networking, team design, engagement, diversity & inclusion, and leadership.
My wife and I decided to quit our corporate jobs and take care of her parents.
During this time, I put together a platform for sharing the key concepts.
I kept a journal for 30 years, and every day I would write down a key concept from that day.

May 18, 2022 • 27min
Making SHAVING - an INDULGENT activity | Subodh Sharma, Co-Founder, PinkWoolf.com – Indulgent Shaving & Skincare Essentials
In today’s world when looks are more important than ever, too many men still fail to recognize the importance of personal grooming, showing little understanding of how to go about the process. Many men take a slap-dash approach where they drag a comb across their head, splash on some aftershave, and think job done. However, there’s a problem here: people will notice your lack of grooming and from that, judge your character. Our guest for today is Subodh Sharma who is the Co-Founder of PinkWoolf.Com which is an indulgent shaving and skincare essentials brand.
About Subodh Sharma
Subodh Sharma is the Co-Founder of PinkWoolf.com
Earlier, he worked with Williams Lea Tag.
What made you an entrepreneur?
After 22 years of working in BPO companies in Business Development, Operations, and Solution Design, the entrepreneur bug bit me and launched PinkWoolf with Stuti Sharma.
My corporate career was fantastic with a lot of learnings. I met really exceptional people along that journey.
The PinkWoolf started shaping up after I went through a few skin issues.

May 18, 2022 • 25min
Investing in Conversations and Connecting People | Maxine Cunningham, CEO, Pick My Brain, Reimagining the Future of Work
Networking, they say, is about planting relationships. Networks help you when you need a better position or a solution to your problem. Sometimes, even seen negatively, it becomes important to understand the intention with which one networks. It doesn’t always have to be several contacts, but the quality they bring to your life personally or professionally.
Today’s guest, Maxine Cunningham, CEO, Pick My Brain, Reimagining the Future of Work.
About Maxine Cunningham
Maxine is the CEO of Pick My Brain.
She is on the mission to help One Million professionals share their knowledge.
She is re-imaging the Future of Work.
She is a Creative Knowledge Monetizer.

May 17, 2022 • 28min
Benefits of Alumni Networking | Maria L Gallo, Alumni Trailblazer, Alumni Researcher, Author of The Alumni Way
Networking, they say, is about planting relationships. Networks help you when you need a better position or a solution to your problem. Sometimes, even seen negatively, it becomes important to understand the intention with which one networks. It doesn’t always have to be several contacts, but the quality they bring to your life personally or professionally.
Today’s guest, Maria L Gallo, is an Alumni Trailblazer, Alumni Researcher, and an author. She also discusses how these networks help share mutual concerns ranging from the professional front to mental health. “It is easier to get lonely at the top, but such networking groups help in sharing and feeling a little less lonely.
About Maria L Gallo
She calls herself an Alumni Trailblazer.
She is the author of The Alumni Way.
She is a visiting research fellow at Trinity Business School.
She is an Expert Alumni Advisor at CERN.
She is also the Founder and Managing Director of KITE- Keep in Touch Education.


