

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

Aug 27, 2022 • 59min
Entrepreneurship and Personal Branding | Ashutosh Garg, Founder, The Brand Called You
About Ashutosh Garg
Ashutosh hosts the very successful video and podcast series titled “The Brand Called You” (www.tbcy.in) bringing the stories of successful entrepreneurs, professionals, and senior corporate leaders to thousands of listeners.
He is a certified Business Coach and coaches/mentors several CEOs in India on business matters, governance, strategic planning, succession planning, personal accountability, and people and culture issues.
A published author of 8 best-selling books, he has written on Startups, Entrepreneurship, Retirement in the 21st Century, Personal Branding, Work-Life Balance, and Fiction. His latest book on Failure is titled "How to Survive Failure and Come out Stronger”.
He writes regularly for Times of India and Business World and can often be seen on National Television panel discussions.
Ashutosh founded Guardian Pharmacy in India in 2003 and built it into India's second largest Pharmacy Chain. He exited the business in 2016.
Prior to that, he worked for ITC Limited for 17 years leaving in 1996, and thereafter with US Aerospace companies for 8 years as their Head of Asia.
Ashutosh served on the board of GAVI, The Vaccine Alliance (www.gavi.org) for 8 years. He sits on several boards and advises companies on strategy and governance matters. He was the Chairman of Bizdome, the Startup Incubator of IIM Rohtak till 2018.
He is a YPO member and was Chairman of YPO South Asia Gold (2017-19). He was recognized as a Global Leader for Tomorrow by the World Economic Forum in 1994.
A keen golfer, he plays the Indian flute, enjoys reading and listening to Indian classical music

Aug 26, 2022 • 25min
Vehicle Scrapping Policy in India Explained | Joshi Sikha, Co-founder, ScrapMyCar
A car can turn into a piece of junk after an accident, or it can just age and emit harmful gases and pollute the environment. Such a car is declared a scrap car by law. If your car is declared scrap, you are no longer authorized to drive it. Joshi Sikha, Co-founder, ScrapMyCar is here to talk to us about the scrap car market.
About Joshi Sikha
Cleantech startup co-founder.
Started India's first automobile recycling company.
Experienced in sales, business development, and entrepreneurship.
Keen interest in creating circular business models that are profitable and environmentally sustainable.

Aug 26, 2022 • 24min
Empowering leaders of the World | Sapna Masih Advani, Founder and MD, MasihWhite Pte Ltd.
Sapna is a C-Suite Coach who helps executives to manage complexity and lead change effectively. She is also a Corporate Culture and Leadership Consultant to senior leadership teams of multinationals - helping them maintain productivity levels during times of stress and change.
Having lived and worked in Singapore, Japan, and India over the last 25 years, Sapna has deep experience in business practices and leadership culture around the Region. She is based in Singapore and Japan, and her work fans out across the Region and beyond.
She is the Founder of MasihWhite - a culture consulting and executive coaching practice focused on the C-Suite, helping multinationals nurture global leaders with an Asia focus. MasihWhite also works with business schools around the world to design and deliver Asia immersion programs that allow C-Suite executives to deep-dive into the Asian business environment.
About Sapna Masih Advani
Sapna is a C-Suite Coach who helps executives to manage complexity and lead change effectively.
She is also a Corporate Culture and Leadership Consultant to senior leadership teams of multinationals
She is also the Founder of MasihWhite.

Aug 25, 2022 • 24min
Working with leaders and business owners around the world to create more freedom, income, and joy in their lives | Bodhi Aldridge, Leadership Coach, Mentor, Facilitator & Teacher
The trend of coaching has increased significantly in recent years and so does their need. A coach helps individuals uncover their potential, climb up the career ladder and improve their life overall by asking the right questions. Be it a Career coach, an executive coach, or a life coach, people are realizing the importance of hiring coaches and at the same time, people are showing interest in becoming a coach themselves to impact others' lives positively.
Well, today we have invited Bodhi Aldridge, Leadership Coach, Mentor, Facilitator, and Teacher to share his insights with us.
About Bodhi Aldridge
Bodhi is a leadership coach, mentor, facilitator, and teacher.
Striving to be a successful business person and leader at work, while also showing up as a committed parent and partner at home, is a tall order and a relatively new aspiration. Few of us have role models to look up to, and it’s no wonder many of us are struggling to find the time, clarity, and focus we need to reach our personal and professional goals.
I help my clients to get centered, grounded, and clear on where they are in their life, what matters to them and to identify their most potent next steps.

Aug 25, 2022 • 25min
How to Live Holistically? | Sharad Lal, Entrepreneur and Podcaster
Sharad has always been passionate about mentoring and coaching. Through the CKL mentorship program, he found fulfillment in helping people discover their career paths. This led him to connect with a deeper purpose and awareness that coaching impacts not only careers but lives holistically. He co-created MyLifehouse to demystify life coaching, expand its access, and help people find their authenticity. In Nov 2021, he launched a podcast How to Live, to reach a larger audience as we together explore ways to live a good, meaningful life.
About Mr. Sharad Lal
Sharad Lal is an entrepreneur and a podcaster.
Sharad has founded/Co-Founded and led a wide variety of ventures since creating his first business at the age of 23.
His ventures include a mid-size marketing agency, trendy dot com e-magazine, fitness tech aggregator, non-profit mentorship program, and now a life coaching platform.
Sharad started his career with world-class organizations such as BCG, P&G, and AON Hewitt across management consulting, marketing, and HR consulting.

Aug 24, 2022 • 21min
What is the difference between trademark and copyright? | Simbarashe P Makahamadze, Founder, AllThingsIP Africa
About Simbarashe P Makahamadze
A seasoned and passionate Intellectual Property and innovation practitioner with more than 12 years of experience covering intellectual property protection, management, strategy & advisory in Africa & the Middle East, United Arab Emirates, African Regional Intellectual Property Organisation (ARIPO), and Zimbabwe accredited IP Agent.
He is the founder of AllThingsIP Africa, which is an organization that handles intellectual property.
He is an Intellectual Property Consultant for PalladiumIP Consultants.

Aug 24, 2022 • 26min
How to create a Human-centered brand STRATEGY for a Brand? | Nazim Iqbal, Founder, Hude Studio
The definition of brand building is to generate awareness about your business using strategies and campaigns with the goal of creating a unique and lasting image in the marketplace. Positive image + standing out = brand success.
With social media gaining a larger part of our lives, businesses have resorted to them for marketing their brands. A business branch, which was earlier seldom seen to be a cost, is now an investment, trying to gain maximum eyeballs and attraction to a brand for its success.
But with the advent of technology in every field, the crux of a process remains the same. What is marketing? Why is it important? How to approach it? We have all your questions answered in our conversation with a leading marketing specialist, Nazim Iqbal.
About Nazim Iqbal
Nazim Iqbal uses design to deliver business value beyond the visual layer & bring a humanizing effect to digital, technology, and teams.
He has journeyed across Sapient, Nokia, digital orgs, and product start-ups building design organizations playing different design specialist roles, mentoring teams, and designing solutions that continue to delight users across India, North America, the Middle East, and South East Asia, and Europe.
He recently founded HUDE (hudestudio.com) on a single premise - to help organizations use design to better understand and serve human needs across the digital ecosystem.

Aug 23, 2022 • 25min
Enriching life with Art | Christina J Chua, Founder, SO FAR; Director of Education & Consultancy, Metis Art
Christina is the founder of SO-FAR. She's also the Director of Education and Consultancy of Metis art. Metis arts is a traditional art consultancy and education group that operates in the world of fine art. It provides educational courses that are both foundational and advanced, and topical to educate people on how to begin and grow an art collection. Here she talks about art and its ownership. She also talks about how people should begin their art collection journey and things to keep in mind.
About Mr. Christina J Chua
Christina is the Founder of SO-FAR
She's also the Director of Education and Consultancy of Metis Art.
She teaches and lectures on different topics that would be relevant to art collectors everywhere.

Aug 23, 2022 • 23min
Empowering Non-Finance leaders of the World | Tomas Horejsi, Executive Coach and CFO
Tomas is a CFO, advisor, and trainer, running his own finance leadership practice. He has created a unique combination of business-finance consultancy. His programs are not only about theory but also about the application. He has 25 years of experience gained as a senior finance executive with leading blue-chip organizations locally and internationally – such as Sephora – Group LVMH, Luis Vuitton Moet Hennessey, Tesco Stores, Mediterranean Shipping (MSC), Dover, Hyundai, Royal Ahold, CEMEX, GEFCO (PSA Group), KPMG and Unilever in Europe, Australia and USA.
About Mr. Tomas Horejsi
Tomas is an executive coach and CFO of TomasHorejsi Financial Empowerment.
He’s from the Czech Republic, has lived in the US and Australia, and is currently in Thailand.
Tomas has over 20 years of experience in the corporate finance business sector in senior leadership/executive roles with a strong focus on business finance and people.

Aug 22, 2022 • 22min
This is not inspiration, this is taking action | Jacob Pacheco, Founder, Prone To Ride
Connection and Resilience: two elements to turning adversity into an asset. Effective leaders and planners must build a place of belonging that has a lasting impact in the office and the market while empowering you, your staff, and your culture to be resilient despite adversity.
Jacob Pacheco is a content creator, entrepreneur, model, speaker, and professional surfer, and he also adapts to life with Cerebral Palsy. Jacob’s platform often focuses on empowerment and optimization.
Throughout Jacob's life, he’s faced incredible adversity including bullying due to his disability, medical setbacks, intense surgeries leaving him immobile, abuse, and depression. Despite these challenges, Jacob thrives and even founded Prone To Ride, an apparel company and content platform with the mission of empowering you to discover your best. On the Prone to Ride platform, Jacob shares his empowering message of personal growth, the importance of community, and the reality that each of us can achieve greatness.


