

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

Sep 1, 2022 • 23min
Guide to a successful startup | Priya M Nair, Partner & CEO of Doukani LLC; Author, Formula G
Priya M. Nair is the Partner & CEO at Doukani LLC, an e-commerce solutions provider based in the UAE. She is also the founder and chief editor of DeTA. A qualified digital marketing professional, Priya is also a vocal Diversity and Inclusion advocate. Priya is also a mentor in the Westford Mentorship Program, an initiative by Westford University College, UAE. She is also an author of Formula-G, Scale your Startup to a Growth Machine.
About Mrs. Priya M. Nair
Priya M. Nair is the Partner & CEO at Doukani LLC, an e-commerce solutions provider based in the UAE. She is also the founder and chief editor of DeTA.
A qualified digital marketing professional, Priya is also a vocal Diversity and Inclusion advocate.
Priya is also a mentor in the Westford Mentorship Program, an initiative by Westford University College, UAE.
She is also an author of Formula-G, Scale your Startup to a Growth Machine.

Aug 31, 2022 • 24min
A failed Hockey Player who then became a Lawyer | Dany Assaf, Lawyer; Author, Say Please and Thank You & Stand In Line
About Dany Assaf
Dany is a globally recognized lawyer with deep and broad international business experience advising and helping businesses grow worldwide.
Dany specializes in competition and foreign investment law and policy having worked on some of the largest and most complex global and Canadian mergers and investigations over the last 25 years.
Dany’s international business experience includes opening the first offices for a major Canadian law firm in the United Arab Emirates and Qatar.
Dany also serves on the boards of Unity Health and Canada’s Sports Hall of Fame.

Aug 31, 2022 • 23min
What makes a Successful Entrepreneur? | Alykhan Jetha, CEO, MarketCircle Inc.
Alykhan Jetha is an entrepreneur, bootstrapper, underdog, President & CEO, of Marketcircle. He studied computer hardware in college & found a love for programming. He founded Marketcircle, a software company developing award-winning business apps for the Mac, iPhone & iPad. He bootstrapped his company from nothing to a team of 40+ passionate individuals with thousands of customers globally.
About Mr. Alykhan Jetha
Alykhan Jetha is an entrepreneur, bootstrapper, underdog, President & CEO, of Marketcircle
He studied computer hardware in college & found a love for programming.
He founded Marketcircle, a software company developing award-winning business apps for the Mac, iPhone & iPad.

Aug 31, 2022 • 40min
Stephen Ibaraki interviews Dr. Bilel Jamoussi, Candidate, Director of the Telecommunications Standardization Bureau TSB
The world today runs on data and information. This data and information need to be transmitted from place to place in seconds. Transmitting this data all over the world needs some Telecommunication standards. Phone numbers that we dial every day and the usage of internet requires certain protocols to be standard at the scale of the world. Standards make this possible.
Today’s guest, Bilel Jamoussi, is an engineer, a leader, a diplomat. He discusses his journey from Tunisia to Geneva. He talks about his time at Nortel and applying for patents and coming up with standards. He also discusses the ITU and his time as the Chief of Study Groups Department.
About Dr. Bilel Jamoussi
In 2010, I joined ITU as Chief of Study Groups Department in Geneva, Switzerland.
In ITU, I help coordinate standards in a new era characterized by digital transformation that requires an increased collaboration with vertical sectors such as healthcare, transportation, utilities, and banking.
Bilel Jamoussi an engineer, a leader, a diplomat originally from Tunisia.
A Ph.D. in Computer Engineering from Penn State And have over 22 Granted, and patents filed with the US in a variety of fields.
Worked in the telco industry for over 15 years with companies like Bell and Nortel, a member of the IEEE and currently working for the ITU, one of the UN agencies based out of Geneva.

Aug 30, 2022 • 23min
The Business Voice Coach | Susan Room, The Business Voice Coach
The trend of coaching has increased significantly in recent years and so does their need. A coach helps individuals uncover their potential, climb up the career ladder and improve their life overall by asking the right questions. Be it a Career coach, an executive coach, or a life coach, people are realizing the importance of hiring coaches and at the same time, people are showing interest in becoming a coach themselves to impact others' lives positively.
Well, today we have invited Susan Room, The Business Voice Coach to share her insights with us.
About Susan Room
A former business leader, I retrained as a professional voice and executive coach to help professionals feel, look and sound more confident and present.
I am also a passionate gender equality advocate who believes that better balance makes for better business. That’s why I work mainly - but not exclusively - with women.

Aug 30, 2022 • 25min
Treading the path of Self-Identity | Chelle Verite, Founder, Bombchelled; Author, Because YOU Matter
Chelle is the founder of Bombchelled. She's a positive disrupter and empowerment coach. She's the author of the book, Because YOU Matter. Chelle graduated in psychology and works with corporate psychology, businesses, and customers to bring them out of their shells and into positive action. Today she talks about personal identity and the meaning and purpose of one’s life. She talks about her book and how it acts as a toolkit for people to answer questions about themselves.
About Mr. Chelle Verite
Christina is the founder of Bombchelled.
She's a positive disrupter and empowerment coach and author of Because YOU Matter.
Chelle graduated in psychology and works with corporate psychology, businesses, and customers to bring them out of their shells and into positive action.

Aug 30, 2022 • 42min
Stephan Ibaraki interviews Dr. Chaesub Lee, Director, Telecommunication Standardization Bureau, ITU
About Dr. Chaesub Lee
Dr. Chaesub Lee has been involved in the fields of telecommunication and ICT for 35 years: as a technical expert for 27 of those years, and as an Elected Official of the International Telecommunication Union (ITU) for the past 8 years.
Dr. Lee has contributed to the development of Telecom/ICT technology and services in areas as diverse as, Next-Generation Networks (NGN), IPTV, cloud computing, Fixed networks/Machine Learning (ML) for 5G, application of emerging technology (Quantum, Blockchain, AI, and ML) into Telecoms/ICTs.
He launched initiatives for inclusion such as AI4Good, the Financial Inclusion Global Initiative (FIGI), and the Road Safety initiative.
He started his professional life in 1986 as a researcher at Korea Telecom. After 17 years he took up a role at his country's Electronic and Telecommunications Research Institute (ETRI), where he stayed for the next eight years. Subsequently, he worked at the Korea Advanced Institute of Science and Technology (KAIST), and then as a senior advisor to the ICT and Future Planning at the Korean Ministry, (MSIP).

Aug 29, 2022 • 27min
What is an Inclusive Design? | Shay Senior, Social Entrepreneur, Inclusive Design Thinker, Founder of Palta
Unlike before, schools, colleges, and the workplace today are focusing on creating an inclusive environment to provide equal opportunities to people with mental or physical disabilities. But there’s still a long way to go to spread the concept of inclusivity and diversity to every individual. People with disabilities go through different kinds of hardships, one among which is accepting they are different and getting acceptance from others. In today’s episode of TBCY, we are extremely delighted to have Shay Senior with us.
About Shay Senior
Shay Senior is the founder of Palta.
Shay’s background is in the unmanned vehicles industry in which he has worked in various fields worldwide since UAV pilot was his job in the military service.
After his personal injury - being in a rehabilitation center he realized the gap between people with disabilities and the rest of society.
He found fashion as one of the first causes of that as well as the industries that can most influence equity in society.
Together with his co-founder, they created Palta, first as a research group in the community.
Thousands of people worldwide have joined the movement and formed part of the Palta community for inclusive experience design.

Aug 29, 2022 • 22min
Fight Against Trauma | Natalia Rachel, Founder, Illuma Health, Author & Keynote Speaker
About Natalia Rachel
- Natalia Rachel brings an amalgamation of knowledge from years working as a therapist and clinic director with a focus on trauma & abuse recovery, as well as her own personal journey recovering from mental health misdiagnosis and physical health conditions that stemmed from childhood trauma. She is a proud recipient of the Women Icons Asia Award (emerging entrepreneur) for social impact in the domain of trauma-informed culture transformation & self-mastery education.
- She is frequently called on to speak and facilitate workshops that inspire a proactive approach to healing and a collective shift towards peace and power. All her work highlights the undoubted link between mind, body, spirit, and relationships.
- All of Natalia's work stems from a desire to support a shift from oppression and suppression, to empowerment and expression, with relationships as the cornerstone for change.

Aug 27, 2022 • 32min
The Secret World of Licensed and Character Hosiery | David Fisher, VP Sales, and Operation, HYP
From 2017 and 2021, worldwide demand for socks increased at a steady CAGR of 5.2%, with the United States, Japan, China, Australia, and Europe holding significant shares in the global market.
Over the years, there has been a significant rise in the use of natural fibers such as cotton by sock manufacturers. Despite this, synthetic fibers are anticipated to generate more demand than natural fibers over the coming years. Due to their low cost, synthetic fiber socks are more in demand in underdeveloped and developing nations. David Fisher, VP of Sales, and Operation, HYP talks to us about the same.
About David Fisher
David Fisher is a founding partner of HYP, a company that sells licensed, branded, and private label socks to most of the top retailers in America.
From its inception in 1991, when David and three of his college basketball playing buddies decided they were tired of the same old team and licensed baseball caps, to a company with over 40 million dollars in sales annually, HYP is considered an acknowledged leader in the licensed and character hosiery business.


