
The Brand Called You The Secret World of Licensed and Character Hosiery | David Fisher, VP Sales, and Operation, HYP
Aug 27, 2022
31:58
From 2017 and 2021, worldwide demand for socks increased at a steady CAGR of 5.2%, with the United States, Japan, China, Australia, and Europe holding significant shares in the global market.
Over the years, there has been a significant rise in the use of natural fibers such as cotton by sock manufacturers. Despite this, synthetic fibers are anticipated to generate more demand than natural fibers over the coming years. Due to their low cost, synthetic fiber socks are more in demand in underdeveloped and developing nations. David Fisher, VP of Sales, and Operation, HYP talks to us about the same.
About David Fisher
- David Fisher is a founding partner of HYP, a company that sells licensed, branded, and private label socks to most of the top retailers in America.
- From its inception in 1991, when David and three of his college basketball playing buddies decided they were tired of the same old team and licensed baseball caps, to a company with over 40 million dollars in sales annually, HYP is considered an acknowledged leader in the licensed and character hosiery business.
