The Brand Called You How to create a Human-centered brand STRATEGY for a Brand? | Nazim Iqbal, Founder, Hude Studio
The definition of brand building is to generate awareness about your business using strategies and campaigns with the goal of creating a unique and lasting image in the marketplace. Positive image + standing out = brand success.
With social media gaining a larger part of our lives, businesses have resorted to them for marketing their brands. A business branch, which was earlier seldom seen to be a cost, is now an investment, trying to gain maximum eyeballs and attraction to a brand for its success.
But with the advent of technology in every field, the crux of a process remains the same. What is marketing? Why is it important? How to approach it? We have all your questions answered in our conversation with a leading marketing specialist, Nazim Iqbal.
About Nazim Iqbal
- Nazim Iqbal uses design to deliver business value beyond the visual layer & bring a humanizing effect to digital, technology, and teams.
- He has journeyed across Sapient, Nokia, digital orgs, and product start-ups building design organizations playing different design specialist roles, mentoring teams, and designing solutions that continue to delight users across India, North America, the Middle East, and South East Asia, and Europe.
- He recently founded HUDE (hudestudio.com) on a single premise - to help organizations use design to better understand and serve human needs across the digital ecosystem.