This is not inspiration, this is taking action | Jacob Pacheco, Founder, Prone To Ride

Connection and Resilience: two elements to turning adversity into an asset. Effective leaders and planners must build a place of belonging that has a lasting impact in the office and the market while empowering you, your staff, and your culture to be resilient despite adversity.

Jacob Pacheco is a content creator, entrepreneur, model, speaker, and professional surfer, and he also adapts to life with Cerebral Palsy. Jacob’s platform often focuses on empowerment and optimization.

Throughout Jacob's life, he’s faced incredible adversity including bullying due to his disability, medical setbacks, intense surgeries leaving him immobile, abuse, and depression. Despite these challenges, Jacob thrives and even founded Prone To Ride, an apparel company and content platform with the mission of empowering you to discover your best. On the Prone to Ride platform, Jacob shares his empowering message of personal growth, the importance of community, and the reality that each of us can achieve greatness.