The Brand Called You

Transcendent Media Capital offers a new paradigm of investments - combining elements of a limited partner, a fund, an asset manager and an angel investor. All investments fall within the ecosystem that safeguards earth, peace & security, gender, and youth and includes metrics for real returns. In this episode of The Brand Called You, Peta Milan talks about Regenerative Investment and her work with macro thinkers who see our interconnected world and interdependent global economy, and complex minds that also see the simplicity of goodness.

Networking, they say, is about planting relationships. Networks help you when you need a better position or a solution to your concern. Sometimes, even seen negatively, it becomes indispensable to understand the intention with which one network. It doesn’t always have to be several contacts, but the quality they bring to your life personally or professionally. About Shachar Cohen Shachar Cohen is the Co-Founder of Mindset which is An IDC Club for Personal Empowerment. An enthusiastic team player who believes that the key to success is hard work. A sensitive and curious person who enjoys working with people. Has strong organizational skills, a rich military past in command, and leads teams. Vast experience in managing and leading projects. Expert in thinking outside the box and finding creative solutions.

Cannabis products like marijuana and hemp have been growing freely in India for ages. It has also been actively used in the Indian medical science, Ayurveda. But due to the psychoactive properties of marijuana, there has been a constant debate on the legality of entire cannabis species products. Today, we discuss the medical benefits of cannabis and, especially, hemp. About Shalini Bhattacharya Shalini is the Co-founder of India Hemp & Co. After working for four and a half years as a consultant with KPMG, Shalini moved to work as an editor for a magazine. She later went on to pursue MBA.

Unlike before, schools, colleges, and the workplace today are focusing on creating an inclusive environment to provide equal opportunities to people with mental or physical disabilities. But there’s still a long way to go to spread the concept of inclusivity and diversity to every individual. People with disabilities go through different kinds of hardships, one among which is accepting they are different and getting acceptance from others. In today’s episode of TBCY, we are extremely delighted to have Prof. Atul K Shah with us. About Prof. Atul K Shah Experienced Non-Executive Director, thought leader, writer, educator, and broadcaster in business, specializing in ethics, accounting, finance, culture, and research. Experienced Chairman and Author of three acclaimed international research books published in 2018 by Routledge in London and New York. He was profiled in Forbes, Guardian, and Economia and is an expert commentator in Financial Times and Bloomberg. Exceptional lecturing and teaching skills for business audiences.

In today's world, standing out of the clutter and all the noise around has become extremely difficult for a brand. That’s why it is important to invest time with the brand and focus on the storytelling and concept-led approach while discussing the brand’s marketing problems or initiatives. In today’s episode of The Brand Called You, Sandeep Pandit talks about  Marketing and Branding. He also touches upon his experience working in different organizations and with different CEOs, and CFOs. He also gives his perspective on how the digital revolution has affected branding in the present times.

Starting a Business is one of the biggest challenges any entrepreneur will face. There are many questions to answer at the very beginning when starting a business, but the most difficult one is the question of what exactly you want to do. Today we have Dr. Yong Hsin Ning, Founding Partner, of The Biz Lab to talk about her experience. About Dr. Yong Hsin Ning The Biz Lab is my latest venture to prepare entrepreneurs to raise seed funding from the right investors using our proprietary methodology and tools. One of the key roles of a startup founder is to find a way to show potential investors that the business will be viable. The financial projections are not just a bunch of assumptions; they reflect how the founder intends to carry out the strategy for the business to achieve commercial viability.

India has a rich history of the handloom industry, but with artificial machinery and industrialization, the artisans started seeing a decrease in demand. Today, with the attraction of high-end brands, artisans are finding it extremely difficult to present their authentic handmade products in the market. In an attempt, to preserve the rich Indian culture and to help the craftspeople of the country, a couple in Delhi founded an organization to present them in the national market. Today, we have Prof. Somesh Singh, the co-founder of Craft Village, who talks to us about the mission and work of this national entity. About Prof. Somesh Singh Prof. Somesh Singh is the co-founder of Craft Village. He is the former director and member of the National Institute of Apparel Management. An alumnus of NIFT, he has also headed NID’s Apparel Design. He is amongst the renowned fashion and craft educators of the country. Craft Village is his partner’s vision, who wanted to work for the craftsmen of the country.

Workplace Well-being relates to all aspects of working life, from the quality and safety of the physical environment, to how workers feel about their work, their working environment, the climate at work, and the work organization. In today’s episode of The Brand Called You, Sir Cary Cooper talks about well-being and mental well-being. He also touches upon his experience working with the UK government. He explains the different aspects of workplace well-being and gives pointers as to how to manage them.

Due to systematic intrapersonal education, everyone can take their self-development to the next level and improve their life and professional career. Dr. Helena Lass not only believes it but lives it. Today's episode, THE BRAND CALLED YOU, presents Dr. Helena Lass, a practicing psychiatrist and global proactive mental wellness approach pioneer. She is passionate about medical science, the functioning of the human mind, entrepreneurship, and the role of awareness in each of these areas. Dr. Lass treated patients for more than ten years as a medical doctor. Besides medical science, developed a new proactive approach to mental wellness that can be easily applied in all workplaces. This revolutionary approach to the internal realm relies on the practical teachings of her primary mentor and source of inspiration Ingvar Villido, a renowned awareness teacher with 25+ years of experience.

The definition of brand building is to generate awareness about your business using strategies and campaigns with the goal of creating a unique and lasting image in the marketplace. Positive image + standing out = brand success. With social media gaining a larger part of our lives, businesses have resorted to them for marketing their brands. A business branch, which was earlier seldom seen to be a cost, is now an investment, trying to gain maximum eyeballs and attraction to a brand for its success. But with the advent of technology in every field, the crux of a process remains the same. What is marketing? Why is it important? How to approach it? We have all your questions answered in our conversation with a leading marketing specialist, Alex Haigh. About Alex Haigh Experienced Brand Valuation & Strategy Director, speaker, and writer with a demonstrated history of working in the management consulting industry. Skilled in Market Research, Data Analysis, Valuation, Transfer Pricing, and Brand Strategy. Chartered Value and Appraiser in training, Chartered Accountant ICAEW, Chartered Tax Adviser CIOT with an Advanced Diploma in International Tax (Transfer Pricing).