In today's world, standing out of the clutter and all the noise around has become extremely difficult for a brand. That’s why it is important to invest time with the brand and focus on the storytelling and concept-led approach while discussing the brand’s marketing problems or initiatives.
In today’s episode of The Brand Called You, Sandeep Pandit talks about Marketing and Branding. He also touches upon his experience working in different organizations and with different CEOs, and CFOs. He also gives his perspective on how the digital revolution has affected branding in the present times.