The Brand Called You Re-building Cultural Community | Prof. Somesh Singh, Co-Founder, Craft Village
Oct 26, 2022
24:08
India has a rich history of the handloom industry, but with artificial machinery and industrialization, the artisans started seeing a decrease in demand. Today, with the attraction of high-end brands, artisans are finding it extremely difficult to present their authentic handmade products in the market. In an attempt, to preserve the rich Indian culture and to help the craftspeople of the country, a couple in Delhi founded an organization to present them in the national market. Today, we have Prof. Somesh Singh, the co-founder of Craft Village, who talks to us about the mission and work of this national entity.
About Prof. Somesh Singh
- Prof. Somesh Singh is the co-founder of Craft Village.
- He is the former director and member of the National Institute of Apparel Management.
- An alumnus of NIFT, he has also headed NID’s Apparel Design.
- He is amongst the renowned fashion and craft educators of the country.
- Craft Village is his partner’s vision, who wanted to work for the craftsmen of the country.