The Brand Called You Bridging the gap between marketing and finance | Alex Haigh, Managing Director, Asia Pacific, Brand Finance Plc
The definition of brand building is to generate awareness about your business using strategies and campaigns with the goal of creating a unique and lasting image in the marketplace. Positive image + standing out = brand success.
With social media gaining a larger part of our lives, businesses have resorted to them for marketing their brands. A business branch, which was earlier seldom seen to be a cost, is now an investment, trying to gain maximum eyeballs and attraction to a brand for its success.
But with the advent of technology in every field, the crux of a process remains the same. What is marketing? Why is it important? How to approach it? We have all your questions answered in our conversation with a leading marketing specialist, Alex Haigh.
About Alex Haigh
- Experienced Brand Valuation & Strategy Director, speaker, and writer with a demonstrated history of working in the management consulting industry.
- Skilled in Market Research, Data Analysis, Valuation, Transfer Pricing, and Brand Strategy.
- Chartered Value and Appraiser in training, Chartered Accountant ICAEW, Chartered Tax Adviser CIOT with an Advanced Diploma in International Tax (Transfer Pricing).