

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

Nov 15, 2022 • 25min
The Power of One | Kushal Raj Chakravorty, Founder and Managing Trustee, Lotus Petal Foundation
Lotus Petal Foundation is an organization that is committed to nurture children and young adults living in the urban slums of Gurgaon towards a life of dignity by imparting education, nutrition, and skill-based livelihood options. Established in 2011, the foundation has directly benefited 125000 lives since inception and in the year 2020 alone, 2900 people benefited.
In today’s episode of The Brand Called You, Kushal Raj Chakravorty talks about his journey and various aspects of running a foundation for the underprivileged. Kushal has a degree in engineering from BIT Mesra and an MBA from IIM Lucknow. After 20 years of corporate life, he hung up his boots in 2016 to dedicate himself to the cause of education for the less privileged. He is also a Board Member of IIM Amritsar.

Nov 15, 2022 • 28min
How to deal with feeling physically and emotionally tired? | Matthew T Cooke, Executive Coach and Facilitator at Evolution
Job burnout is a type of work-related stress — a state of physical or emotional exhaustion that also involves a sense of reduced accomplishment and loss of personal identity. “Burnout” isn't a medical diagnosis. Some experts think other conditions, such as depression, are behind burnout.
If you face the same issue at your workplace and in life, Matthew T Cooke has brought some expert solutions to overcome this through his journal Body-Based Breakthrough.

Nov 14, 2022 • 31min
The Key to Manage Multiple Businesses | Brian J Esposito, Founder and CEO, Esposito Intellectual Enterprises, LLC
It is often said, “Never depend on a single source of income.” But one needs efficient time management, planning and vision, and talent to develop and maintain the multiple sources. What are the key things one needs to look at before venturing into partnership is crucial! Today, we have Brian J Esposito who handles and holds investments in sectors ranging from hospitality to medicine to food to construction and whatnot!
About Brian J Esposito
Brian is the founder and CEO of Esposito Intellectual Enterprises, LLC.
He is an award-winning serial entrepreneur and business leader.
Brian is also a core part of the innovative team to build Nodle, the world’s largest wireless network.

Nov 14, 2022 • 22min
How to safely Buy and Sell Crypto in 2022? | Karmen Tang, CMO, Alchemy Pay; Founder, another startup story
Blockchain is a digital ever-growing list of data records. Such a list comprises many blocks of data, which are organized in chronological order and are linked and secured by cryptographic proofs. Blockchain is a topic everyone is talking about today. We should first understand what a blockchain is and how it works. This is exactly what we are going to learn in today's episode of TBCY.
About Karmen Tang
As a qualified ACA Chartered Accountant, I made the transition from working as the Financial Controller of a global advertising agency to pursuing my passion in the start-up industry.
With a focus on the management and growth of modern brands, I have led and executed numerous projects through my own consultancy, another startup story.
With experience working in London, Amsterdam, Australia, and Singapore; I have a knowledge of both Western and APAC markets.
Alongside my consultancy, I run a business coaching platform and Podcast to provide accountability, guidance, and creative inspiration to other entrepreneurs and content creators.

Nov 12, 2022 • 29min
Passion: Greatest Drive in Life | Christian Strand, TV Presenter, Podcaster, Format Developer and Series Creator
In the wake of the global pandemic, Over the Top (OTT) platforms gained the limelight the most. The reasons for these transitions are innumerable. OTT platforms are more vulnerable to experimentation as it provides unique and varied content. On the contrary, content on television is mostly similar across different channels. The viewers have to restrict themselves from watching a particular genre.
In today’s episode of The Brand Called You, Christian Strand talks about his journey as a TV star and the impact of OTT platforms on traditional television and the Norwegian entertainment industry.

Nov 12, 2022 • 26min
Building a Strategically organized business | Enrico Biscaro, Founder, Enrico Business Consultant
‘We need more leaders with smaller egos’- quoted a former fortune 500 executive, Mr. Enrico Biscaro. Enrico is the Enrico Business Consultant's founder and an expert in business transformation & strategy.
Business transformation is a change management strategy defined as any shift, realignment or fundamental change in business operations.
As per Biscaro, making a strategy is not that hard, but executing it requires much more integrity, passion and data. Let's understand his area better in his own words.

Nov 11, 2022 • 28min
A Game-based Savings and Investment Application for the Gen-Z of India | Manish Maryada, Founder and CEO, Fello
Starting a Business is one of the biggest challenges any entrepreneur will face. There are many questions to answer at the very beginning when starting a business, but the most difficult one is the question of what exactly you want to do.
About Manish Maryada
I am Manish Maryada, Founder, and CEO of Fello-an EF and Y Combinator-backed company.
I have been associated with the fintech ecosystem for over 6+ years and helped in scaling early-stage startups like Koinex and Flobiz across Product, Strategy, and Operations.
At Koinex, I was one of the first team members and worked along with the founders in scaling the company to an exchange doing a trading volume of $265M USD per day.
Post-Koinex and Flobiz, I have been one of the Founders in Residence of EF-Bangalore 4th Cohort where I started to build Fello in 2021.
My fintech expertise is complemented by a Master’s Degree in Finance from Texas A&M University College Station.

Nov 11, 2022 • 21min
The ABC of Startups | B Gopalakrishnan, Head, Samunnati Startup Initiatives, Samunnati Foundation
India, as we know, is the land of agriculture. With an increasingly healthy environment provided for the start-up ecosystem, there are a lot of novel ideas springing in the field of agritech startups. Today, we discuss the kind of ideas, investments, and qualities needed for success in this field.
About B Gopalakrishnan
Mr. Gopalakrishnan is the Head of Samunnati Startup Initiatives, which is a part of the Samunnati Foundation.
He worked in HCL for around 28 years.
He shifted to the social sector as he believes if there is energy that can transform into multiple practices, we should give it to the social sector.

Nov 10, 2022 • 25min
A Persistent & Passionate Entrepreneur | Dr. Michele Vincenti, President & CEO, Alvana Business Consulting Inc.
Dr. Vincenti has over 30 years of experience in the financial sector, both as a consultant and as an executive in financial institutions.
Before founding Alvana Inc., Dr. Vincenti owned and operated a large insurance agency in Italy and managed the Wealth Management Division of a Canadian Credit Union. He is a Ph.D., M.B.A., M.A. (HOS), C.I.M., FCSI, S.T.I., C.I.M., F.CIM, CMgr (U.K.), F.CMI (U.K.), CITP, CM (U.S.A.), C.M.C. and founder and president of Alvana Business Consulting Inc.
Dr. Vincenti believes in a holistic approach to business management where business solutions are achieved with a mixed strategy that blends the study or understanding of processes and economics with people.

Nov 10, 2022 • 26min
The Art of Storytelling in Business Communications | Vasiliki Papadopoulos, Philip Morris International, Global Intelligence and Planning Manager
Storytelling is an ancient art form and a valuable form of human expression. Because the story is essential to so many art forms, however, the word “storytelling” is often used in many ways. Vasiliki Papadopoulos, Philip Morris International, Global Intelligence and Planning Manager talks about the same.
About Vasiliki Papadopoulos
I am known as a pioneer of ideas. Leading transformative programs and initiatives while fully aligning them with a company's business objectives by leveraging data to ensure success.
I thrive in leading change and trying to solve complex business challenges. I am the driver of results, rallying and leading a team to deliver quality work.
I have extensive experience and knowledge in communications - be it storytelling, media, crisis communications, public branding, or digital campaigns.
I also understand highly regulated companies and environments and know how governments work and how to navigate that.
I am a strong communicator and can put together strategic plans in place that are creative and impactful.


