

The Brand Called You
The Brand Called You
Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Listen to the brightest minds from the world of business, startups, technology, professionals, arts and social sector. Stay in the know as we talk to high achievers and gurus from across the world.
Find out what is shaping the world.
Episodes
Mentioned books

Nov 9, 2022 • 30min
Helping companies create and operate their new virtual spaces | Dr. Martha Boeckenfeld, Dean, The Metaverse Academy; Ambassador, All Stars Women NFT Club
In futurism and science fiction, the metaverse is a hypothetical iteration of the Internet as a single, universal and immersive virtual world that is facilitated by the use of virtual reality (VR) and augmented reality (AR) headsets.
About Dr. Martha Boeckenfeld
I am a Thought Leader, Advisor, and Speaker, who is passionate about Emerging Tech, Blockchain, and the Metaverse, and a strong Believer in the Power of Innovation.
I am a seasoned financial service professional with a Ph.D. and extensive experience in the platform economy, dynamic ecosystems, digital business, digital transformation and customer experience, web3, and the metaverse.
I have more than over 20 years of experience and international exposure (Asia, Europe, Switzerland) as a Financial Service Executive and Non-Executive in Institutions, such as UBS, Unicredit, Blackrock, Generali, Kleinwort Benson, and Axa.

Nov 9, 2022 • 28min
Balance of Sustainable Living & Operating Profitable Business | Sidhartha Mohanty, Sustainability Evangelist & Content Creator
With debates on Climate Change and other living quality indices across the world, escalating every day, there is an increased consciousness among the masses on the importance of sustainability. The corporate world is increasingly trying to find sustainable production and distribution methods. With consumers also becoming, increasingly conscious, businesses need to match up to their expectations.
Today, we discuss the meaning, importance, and challenges of sustainable living.
About Sidhartha Mohanty
Sidhartha is a sustainability evangelist and a content creator.
He is the co-founder of two startups: Twik.World & CIRKEL.

Nov 8, 2022 • 27min
Dr. Pallavi’s five principles of personal finance | Dr. Pallavi Mody, Founder, SVA Finance
Personal finance encompasses the whole universe of managing individual and family finances, taking responsibility for your current and future financial situation, and setting financial goals. It also includes handling individual financial tasks and saving for emergencies. It requires the person to take charge and make sure his or her interests are prioritized.
In today’s episode of The Brand Called You, Dr. Pallavi Mody talks about finance. She also touches upon her experience working as a professor. She also talks about the books she has written and the principles she follows in her own life.

Nov 8, 2022 • 24min
A 20-year-old stuck in the body of 40 | Bryan Se To, Founder and CEO, Lexly Health
At 24 years old, Bryan Se To's chiropractor told him he has a body of a 40-year-old. He has been experiencing lower back pain and numbness in his fingers despite being in his 20s. However, this is not just the case with Bryan. We all witness such issues with our current lifestyle and routine.
THE BRAND CALLED YOU invited Bryan, the Founder of Lexly Health, to his journey of recovering from back pain and helping others improve their lifestyle. He oversees technology and business development and handles product discovery, delivery and business strategy. Before focusing on Lexly full-time, he was a tech consultant at Accenture and attributed his working experience to develop his passion for product delivery and discovery.
Lexly Health uses AI motion-tracking technology to treat musculoskeletal Pain. Manage your Pain with quick and simple exercises every day.

Nov 7, 2022 • 26min
How Real Estate Companies are Evolving with Modern Consumers? | Mike Kazi, Founder, and Chairman, Apex Homes MGT; Apex Capital
With the population skyrocketing and the environment becoming critical with each passing year, construction companies are always on the radar to be targeted for depleting land resources. However, one cannot deny the importance of social infrastructure like affordable housing society, hospitals, airports, etc. How does a business stay relevant in the ever-volatile environment?
The answer lies in “innovation with technology.” How does technology aid the business? How to innovate? What are the areas of improvement? We have your queries covered in today’s discussion with Mike Kazi, Founder, and Chairman of Apex Homes MGT; Apex Capital.
About Mike Kazi
Mike Kazi is the Founder, and Chairman, of Apex Homes MGT; Apex Capital.
I have been in the Home Improvement/ Property Management business for over 20 years being the founder of Apex.
I’m also a part of EO and run over 20 successful businesses.
I have founded an Information Technology Enable Service providing company in Bangladesh named Kazi IT Center Ltd.

Nov 7, 2022 • 36min
Building Smart Communities in Developing Countries | Jackie Phahlamohlaka, Founder SEIDET
Commissioned by Siyabuswa Educational Improvement and Development Trust (SEIDET), South African researchers came together to develop a handbook that provides practical approaches to building smart communities for underdeveloped and information-deprived communities in developing countries.
About Jackie Phahlamohlaka
Founder Member of the Siyabuswa Educational Improvement and Development Trust (SEIDET).
Through SEIDET, he played a remarkable role in contributing to the building of an Information Society in South Africa.
The work he has done is documented in a book titled Community Driven Projects: “A Case study of science education and Information Technology in South Africa”.
Chairman of the Board of the KwaNdebele Computer Education Centre VUKUZENZELE Community Organization.
Lifetime Achievement Award for contribution to Education, Science, and Technology. Dr. JS Moroka Local Municipality, March 2011.
Chairperson and member of the South African National Committee for the International Federation for Information Processing (IFIP)
A South African National Representative in IFIP General Assembly.A Scholar / Advisory Board Member - Centre for Research in Information and Cybersecurity (CRICS) at Nelson Mandela University.
Author of a number of books.

Nov 6, 2022 • 32min
Hon. Elizabeth Holtzman talking about the US Midterm Elections | Hon. Elizabeth Holtzman Counsel; Co-Chair, Government Relations Group, Herrick
Voting is important because it’s an opportunity for change. It gives people a voice about whom they want in office and is a chance to stand up for the issues they care about.
About Hon. Elizabeth Holtzman
Elizabeth Holtzman handles government relations at the federal, state, and local levels.
She also focuses on litigation.
Liz joined Herrick after over 22 years in government, including 2O as an elected official.
During her four terms as a U.S. Congresswoman, she captured national attention for her role on the House Judiciary Committee where she voted to impeach President Richard Nixon and questioned President Ford about the Nixon pardon.
She chaired the Immigration and Refugees Subcommittee (where she co-authored Senator Ted Kennedy the Refugee Act of 1980).
Co-founded and was elected and re-elected as the first Democratic Co-Chair of the Congressional Caucus for Women’s Issues.
She wrote many laws, including extending the deadline for ratifying the Equal Rights Amendment and the Rape Privacy Act.
She was the first member of Congress to expose the U.S. government’s inaction on Nazi war criminals living in America and spearheaded the effort to bring them to justice.
When elected, she was the youngest woman to be elected to Congress, a record she had held for 42 years.

Nov 5, 2022 • 30min
Why Romanian Holocaust survivors need to be heard? | Peninah Zilberman, Founder & CEO, The Tarbut Foundation Sighet
Antisemitism is hostility to, prejudice towards, or discrimination against Jews. Notable instances of persecution include the Cossack massacres in Ukraine from 1648 to 1657, various anti-Jewish pogroms in the Russian Empire between 1821 and 1906, the 1894–1906 Dreyfus affair in France, the Holocaust in German-occupied Europe during World War II and Soviet anti-Jewish policies.
In today’s episode of The Brand Called You, Peninah Zilberman talks about the Holocaust. She also touches upon her experience working as a holocaust survivor. She also talks about the work she is doing at her foundation.

Nov 5, 2022 • 31min
Woman with Many Features in her Cap | Kay Firth-Butterfield, Head, AI & Machine Learning, Member, Exec Com, World Economic Forum
Head of Artificial Intelligence (AI) and a Member of the Executive Committee at the World Economic Forum; one of the foremost experts in the world on the governance of AI. Barrister, former Judge and Professor, technologist and entrepreneur who has an abiding interest in how humanity can equitably benefit from new technologies, especially AI.
Advanced degrees in Law and International Relations and regularly speaks to international audiences addressing many aspects of the beneficial and challenging technical, economic and social changes arising from the use of AI.

Nov 4, 2022 • 26min
Building Diversity, Equity and Inclusion in Businesses | Asfa Malik, Founder and CEO, GrowthMinded Consulting
Diversity, Equity, and Inclusion (DEI) practices in the workplace aid in business benefits like sales revenue, and better customer relations. DEI programs and practices add to an organisation’s ethical culture and build happy and engaged employees. But who is accountable for promoting such practices? Today, we discuss the topic in detail with Asfa Malik, who is working to inspire leaders to drive inclusion hiring.
[00:32] - About Asfa Malik
Asfa is the Founder and CEO of GrowthMinded Consulting.
She is the Leadership Consultant of CEOs and Business Leaders to drive inclusion from hiring to inspiring.
Asfa is an award-winning talent development leader with a strong background in sales, learning, and strategy.
She is also the author of several articles.


