The Renegade Lawyer Podcast

This is Chapter 13 of the free audio edition of Renegade Lawyer Marketing (Second Edition)—only on the Renegade Lawyer Podcast.It’s a short chapter with a powerful punch. Ben Glass shares the mindset shift that moves you from chasing clients… to having clients feel lucky to work with you.In this episode, you’ll learn:What to say when a client name-drops other lawyersWhy you shouldn’t always be the one pitchingThe difference between “needing a client” and “choosing a client”How to know when your marketing is working (spoiler: they don’t ask, “So what makes you different?”)This is about building a law firm that commands respect before the first phone call—even before the first click.Plus: Ben explains how his long-term disability practice grew a $750K recurring revenue stream by delivering insane client service.Mentioned:$45M in future benefit claims under management$750K/year recurring revenue (and growing)Exactly what makes a potential client “thunderstruck”To build a firm clients seek out—not stumble into—you need this chapter.Listen on Apple or Spotify Get the book + bonuses at RenegadeLawyerMarketing.com Join us live this October at GLMSummit.comBen Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

This is Chapter 12 of the free audio edition of Renegade Lawyer Marketing (Second Edition)—only on the Renegade Lawyer Podcast.In this chapter, Ben Glass breaks down the real meaning of a Unique Selling Proposition (USP)—and why most law firm taglines completely miss the point.Forget clichés like “aggressive representation” or “we fight for you.” Your USP isn’t a slogan. It’s the reason someone chooses your firm over every other option, including doing nothing at all.You’ll learn:What your real USP is (and why it’s probably not what you think)How Coors Beer can teach you a killer marketing lessonWhy “we’ll make it drop-dead simple” is more powerful than “we’ll win big”How to explain your value in a way that matters to real clientsWhy your internal culture is just as important as your marketingShout-out: Thanks to our friends at Case Status, the #1 mobile client engagement tool for law firms—and a Premier Sponsor of the Great Legal Marketing Summit. Download their free 2025 Client Experience Report at casestatus.com📘 Get the book + bonuses at RenegadeLawyerMarketing.com 🎟️ Join us live this October at GLMSummit.comBen Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

In this episode of the Renegade Lawyer Podcast, Ben Glass sits down with Gary Miles, a veteran lawyer, recovery advocate, and coach for attorneys seeking purpose and freedom in their practices.Gary is the host of The Free Lawyer Podcast and author of Breaking Free: A Guide to Achieving Personal and Professional Freedom as a Lawyer. He shares the mindset shifts, professional pivots, and life lessons that helped him leave insurance defense, build a thriving family law practice at 54, and now coach lawyers through burnout, imposter syndrome, and business growth challenges.You’ll hear:Why so many lawyers feel stuck—and how to break freeHow your law degree can open more doors than you thinkThe single most important business skill lawyers overlookWhat great coaching looks like (and how Gary supports his clients)Why mindset isn’t fluff—it’s the foundation of building a better practice📘 Get Gary’s book: Breaking Free: A Guide to Achieving Personal and Professional Freedom as a Lawyer 🎧 Listen to The Free Lawyer Podcast 🌐 Connect with Gary: garymiles.net | LinkedInBen Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

This is Chapter 11 of the free audio edition of Renegade Lawyer Marketing (Second Edition)—only on the Renegade Lawyer Podcast.In this chapter, Ben Glass shares the time management strategies that helped him build two businesses, raise nine kids, stay married for 44 years, and still find time to ride his bike and referee soccer games.You’ll learn:Why “no unplanned phone calls” is a rule, not a suggestionWhat time blocking looks like inside BenGlassLawWhy 90-minute meetings save time (yes, really)The dangers of jerks and the beauty of lunch with a purposePlus, the most important mindset shift: stop guessing, start tracking📖 This chapter also features principles from the book Ben co-authored with Dan Kennedy: 👉 No B.S. Time Management for Entrepreneurs (2024 Edition) — grab it on Amazon.📣 Shout-out: Huge thanks to Dan Kennedy, Ben’s longtime mentor and co-author, and the keynote speaker at this year’s GLMSummit.com. Come hear Dan live this October—one of your last chances to see him in person!📘 Get the book + bonuses at RenegadeLawyerMarketing.com 🎧 Subscribe & review on Apple or SpotifyBen Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

 In Chapter 10 of Renegade Lawyer Marketing (Second Edition), Ben Glass shares one of the most powerful truths in this whole book: your mindset determines your business success. That’s not just feel-good talk—it’s backed by results.In this episode, you’ll hear:Why mindset matters more than tactics in long-term successWhat a national champion cross-country team teaches us about mental conditioningHow to train your brain to spot new business opportunitiesWhy exposing yourself to bigger rooms and better ideas transforms your firmHow Ben turned a $7,500 ERISA case into a six-figure profit strategyWhy most lawyers never see opportunities right in front of themShout out to our friend Jay Henderson of Real Talent Hiring. Jay is a long-time GLM Summit speaker and hiring expert. We’ve relied on Jay's system for years at Ben Glass Law—and so have many of our most successful GLM members.🎟️ Join us and Jay at the Great Legal Marketing Summit this October near Dulles Airport. 📘 Grab the book + bonuses at RenegadeLawyerMarketing.comBen Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

This is Chapter 9 of the free audio edition of Renegade Lawyer Marketing (Second Edition)—only on the Renegade Lawyer Podcast.In this short but important mindset chapter, Ben Glass breaks down new survey data showing how most small firm lawyers spend their time—and what they should be thinking about if they want to grow.You’ll hear:Why most lawyers spend 40% of their day not practicing lawThe top reason lawyers lack confidence in their marketingWhy “networking” (as most lawyers do it) doesn’t workThe hidden opportunity behind your competitors' marketing strugglesAnd how to reframe your thinking around where to focus next📣 Shout-out: Special thanks to our friends at Intaker for supporting this podcast and sponsoring the Great Legal Marketing Summit. We’ve used Intaker’s video-integrated chatbot for years, and it’s been a game-changer for lead conversion at Ben Glass Law.📘 Get the book + bonuses at RenegadeLawyerMarketing.com 🎟️ Join us live at GLMSummit.comBen Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

🎧 This is Chapter 8 of the free audio edition of Renegade Lawyer Marketing (Second Edition)—only on the Renegade Lawyer Podcast.In the first edition of the book, Ben Glass claimed that big firms—the “800-pound gorillas”—don’t understand marketing. In this updated chapter, he confesses: he was wrong.Today’s gorillas are smart, funded, and sophisticated. But that doesn’t mean you’re doomed.You’ll hear:What the biggest PI firms believe about consumers (from an actual lawsuit)Why bus ads, billboards, and TikTok blitzes aren’t unbeatableHow solo and small firms still win—without trying to be the biggestA pro tip list of tactical steps you can take to compete on your termsWhy your mindset matters more than your marketing budget📣 Shout-outs: Big thanks to our friends at Nifty Marketing for sponsoring the Great Legal Marketing Summit—and for being one of the smartest digital teams serving lawyers today.📘 Get the book + bonuses at RenegadeLawyerMarketing.com 🎟️ Join us live this October at GLMSummit.comBen Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

This is Chapter 7 of the free audio edition of Renegade Lawyer Marketing (Second Edition)—only on the Renegade Lawyer Podcast.In Part Two of this eye-opening series, Ben Glass takes you even deeper into the world of shady marketing deals, overpromised results, and expensive lead-gen schemes that cost lawyers thousands, with little to show for it.You’ll hear:A breakdown of a real lawsuit between a law firm and a popular legal marketing vendorWhy “link-building” and blog posts don’t matter if your website still sucksThe hidden costs of mismatched marketing messages (and how Ben’s firm lost thousands)Two questions to ask before you write a check to any marketing vendorWhy activity is not the same as accomplishment—and what to focus on insteadThis is a raw and real chapter every law firm owner needs to hear before buying leads or burning their next marketing dollar.📘 Get the book + bonuses at RenegadeLawyerMarketing.com 🎟️ Join us live at GLMSummit.comBen Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

This is Chapter 6 of the free audio edition of Renegade Lawyer Marketing (Second Edition)—only on the Renegade Lawyer Podcast.What’s the biggest danger to a small law firm? It’s not the bar. It’s not Google. It’s the marketing vultures.In this episode, Ben Glass exposes the shady pitches, scare tactics, and empty promises that fill your inbox—and distract you from the only thing that matters: real human relationships.You’ll hear:What a real-life spammy SEO pitch sounds like (and how Ben responded)The fatal flaw in marketing shortcuts—and how Google punishes themWhy Avvo’s rise (and its tactics) is a cautionary tale about building on rented landThe single most important asset in your law firm’s marketing—and how to protect itIf you’ve ever been told to “just buy more leads,” this one’s for you.📘 Get the book + bonuses at RenegadeLawyerMarketing.com 🎟️ Join us live this October at GLMSummit.comBen Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

This is Chapter 5 of the free audio edition of Renegade Lawyer Marketing (Second Edition)—only on the Renegade Lawyer Podcast.In this episode, Ben Glass tells the story of how one local bar president tried to shut down his presentation to young lawyers, less than 24 hours before he was scheduled to speak. Why? Because Ben believes lawyers should learn marketing. And some traditionalists can’t handle that.You’ll hear:What happened behind the scenes of Ben’s “almost-canceled” talkWhy most bar associations don’t support the real needs of solo and small firm lawyersA no-holds-barred rebuttal to bar leaders who fear LegalZoom, Avo, and online legal techWhat we can learn from LegalZoom and Amazon—if we’re willing to drop our egoAnd Ben’s renegade plan to fix lawyer wellness (hint: it’s not more CLE)This one’s part rant, part call to arms—and all truth.📘 Get the book + bonuses at RenegadeLawyerMarketing.com 🎟️ Join us live this October at GLMSummit.comBen Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.