
Win The Content Game
Got your podcast rolling to boost your credibility and showcase your people but find yourself wondering, "How do I get more of my ideal clients to tune in and keep coming back for more?"
Jump in with me as I show you not only how to grow your podcast and use it to attract leads for your business, but also how to supercharge it with killer content marketing strategies. You’ll hear from industry experts, as I pick their brains for their best podcast growth and content marketing tips. Plus, I'll be rolling up my sleeves and applying these strategies myself in real time, sharing the successes, the stumbles, and everything in between.
Here are some topics covered in this podcast:
:bulb:How to get guests to promote your podcast with Kelly Mosser
:bulb:Making social media work while posting less with Katie Brinkley
:bulb:The missing piece in your coaching business with Chris Williams
:bulb:Mastering the art of podcast PR with Lauren Passell
:bulb:How to optimize your online brand for maximum SEO exposure with Jason Barnard
Got questions or your own tips and advice to share? Email me at hi@capsho.com
Let’s connect on LinkedIn https://www.linkedin.com/in/deirdretshien/
If you're interested in learning more about what I do, visit www.capsho.com
Get our free discoverability guide and 2 free episodes of Capsho: https://freegift.capsho.com/
Latest episodes

May 6, 2024 • 30min
111. Getting Real Results from YouTube: What's Working for Us Right Now
Are you tired of pouring your heart and soul into content that fails to attract the clients you deserve? It's time to unlock the secrets of winning the content game and watch as a steady stream of ideal customers flocks to your business. Imagine the thrill of having your inbox flooded with inquiries from people who can't wait to work with you – all thanks to the irresistible content you've masterfully crafted.Check out the full show notes here: https://www.winthecontentgame.com/111

Apr 30, 2024 • 30min
110. The 5-Step Blueprint for Creating High-Converting YouTube Content
What if you could tap into the power of YouTube to consistently draw in a steady stream of your ideal customers, ready and eager to work with you?Check out the full show notes here: https://www.winthecontentgame.com/110

Apr 23, 2024 • 24min
109. Why We Decided to Rebuild our AI Tool Capsho from Scratch
Join us as we peel back the curtain on our journey with Capsho, and share our the hard-earned secrets of crafting AI-powered content that resonates deeply rather than adding to the digital clutter (i.e. content vomit).We share how we refocused our mission to produce impactful content with the sole purpose of attracting and converting clients, while completely revitalizing our platform in the process.Check out the full show notes here: https://www.winthecontentgame.com/109

Apr 16, 2024 • 36min
108. Get more clients with your content: The Video Profit Levers Framework
If you’re wondering how to get your video content to actually get you clients and revenue - craft compelling videos, podcasts, or blog posts that not only engage your audience but also convert them into paying customers. It's a game-changer, and Luis Camejo from Biz Bros is here to share the secrets to making it happen.Check out the full show notes here: https://www.winthecontentgame.com/108

Apr 11, 2024 • 2min
Introducing: Win The Content Game
Win The Content Game Trailer

Apr 9, 2024 • 35min
107. Using Your Content Superpower to Create Content that Resonates
How do you create content that hooks your audience in and keeps them coming back for more? The secret lies in identifying and playing to your natural content creation strengths In this episode, we cover the 3 HumAIn to help you do just that.Check out the full show notes here: https://www.winthecontentgame.com/107

Apr 2, 2024 • 35min
106. How to Create Profitable Video Content
How can you turn video content into profit for your business? If that's a question you've asked yourself, or you hadn’t even thought of it that way, then you need to listen to this conversation with Content Producer Luis Camejo. Check out the full show notes here: https://www.winthecontentgame.com/106

Mar 25, 2024 • 34min
105. Why community is the key to startup success: A Founder's Perspective
Starting a software company is no walk in the park. Despite the glitz and glamour of headline-grabbing funding rounds, the day-to-day reality for founders is a little different. From tackling complex product issues and chasing elusive growth targets to managing investors’ expectations. This insightful conversation, Murtaza Bambot, Founder of community platform Heartbeat, gives us an insider look at these behind-the-scenes startup struggles and successes. Check out the full show notes here: https://www.winthecontentgame.com/105

Mar 19, 2024 • 28min
104. Maximizing Your Social Media Impact: Katie's Tips for Leveraging Multiple Platforms
Social media was originally intended for community building and real life connections, not constant phone scrolling. How can you optimize your social media strategy to increase engagement and connection? Check out the full show notes here: https://www.winthecontentgame.com/104

Mar 12, 2024 • 35min
103. Post Less Grow More: Change your relationship with social media
Discover the power of a 'intelligently lazy' social media strategy emphasizing quality over quantity. Learn how to engage authentically with your audience and create impactful content using key elements of a four-post strategy. Explore the benefits of aligning actions with personal values for entrepreneurial success.