
Win The Content Game
Got your podcast rolling to boost your credibility and showcase your people but find yourself wondering, "How do I get more of my ideal clients to tune in and keep coming back for more?"
Jump in with me as I show you not only how to grow your podcast and use it to attract leads for your business, but also how to supercharge it with killer content marketing strategies. You’ll hear from industry experts, as I pick their brains for their best podcast growth and content marketing tips. Plus, I'll be rolling up my sleeves and applying these strategies myself in real time, sharing the successes, the stumbles, and everything in between.
Here are some topics covered in this podcast:
:bulb:How to get guests to promote your podcast with Kelly Mosser
:bulb:Making social media work while posting less with Katie Brinkley
:bulb:The missing piece in your coaching business with Chris Williams
:bulb:Mastering the art of podcast PR with Lauren Passell
:bulb:How to optimize your online brand for maximum SEO exposure with Jason Barnard
Got questions or your own tips and advice to share? Email me at hi@capsho.com
Let’s connect on LinkedIn https://www.linkedin.com/in/deirdretshien/
If you're interested in learning more about what I do, visit www.capsho.com
Get our free discoverability guide and 2 free episodes of Capsho: https://freegift.capsho.com/
Latest episodes

Mar 5, 2024 • 35min
102. How to dominate Social Media with just 4 posts per week
Do you ever feel like you're just shouting into the void online? Are your posts flopping despite spending hours crafting clever captions and curating content? There's a better way. Katie Brinkley’s 4-post framework replaces volume with intention and helps you gain traction with less effort. Check out the full show notes here: https://www.winthecontentgame.com/102

Feb 27, 2024 • 36min
101. The Entrepreneur's Playbook to Winning the Content Game
Creating content that truly stands out in a crowded digital landscape is no easy feat, but neglecting one critical step can undermine your efforts right from the start. Through the lens of my own experience rebranding and relaunching this podcast, I share a practical framework for setting your content up for success. Check out the full show notes here: https://www.winthecontentgame.com/101

Feb 19, 2024 • 38min
100. Focus and Follow-Through: How to Win the Content Game
This is officially the last episode of the Grow My Podcast Show before our rebrand to Win The Content Game. In this episode, I share my presentation at Capshovians Live 2024 dedicated to the 3 things you need to win the content game as an entrepreneur. Check out the full show notes here: https://www.winthecontentgame.com/100

Feb 12, 2024 • 42min
99. Key Takeaways from Capshovians Live - Part 2
Reflecting on their recent live event, the hosts introduce their new puppy. They discuss leveraging other people's audiences and highlight a speaker who shares expertise on virtual summits. A recap of the first day includes a charity auction and dancing, while the second day focuses on organic traffic and building an email list. Key takeaways involve content entrepreneurship, driving traffic, and being authentic. The importance of finding the right fit and messaging in sales is explored, along with defining the ideal client and the power of attention.

Feb 6, 2024 • 33min
98. Key Takeaways from Capshovians Live - Part 1
Speakers discuss their experience at Capshovians Live event and seek feedback. The importance of breaking barriers and focusing on strengths is explored. Balancing production and marketing is emphasized. Damon Burton's presentation on SEO strategies is discussed. The hosts highlight key takeaways from the event.

Jan 30, 2024 • 33min
97. The Advice We Didn't Take: Why We Shelved Some Podcasting Shoulds
As I approach my 100th episode, I reflect on the commitment and resilience that brought me to this milestone. Join this candid conversation with my cofounder Bona Rai on how we shelved the "shoulds" and navigated the pressures of mastering all aspects of podcasting.Check out the full show notes here: https://www.winthecontentgame.com/97

Jan 22, 2024 • 32min
96. How This Podcaster Grew to 1 Million Downloads a Month
Have you heard podcast advertising is only beneficial for big brands with big audiences? Our guest, Gary Arndt, will share the truth on how podcast creators can effectively advertise to grow their audience and revenue.Check out the full show notes here: https://www.winthecontentgame.com/96

Jan 15, 2024 • 31min
95. How LaQuita 6Xd her podcast downloads in just 4 months
Join us as we uncover the three powerful strategies for podcast growth, shared by a special guest and Capshovian, LaQuita Monley. LaQuita shares her unexpected tips that helped her grow her podcast from 2000 to over 12,000 downloads in just 4 months. Check out the full show notes here: https://www.winthecontentgame.com/95

Jan 8, 2024 • 42min
94. Building a Dream Team: How to attract and keep top talent with Brenden Mulligan
Are you an entrepreneur or business owner looking to build a strong team? Have you heard these common myths about building a team? Myth #1: You have to offer equity to attract top talent. Myth #2: Without equity, you won't be able to motivate your team. Myth #3: Building a team without equity means compromising on quality. In this episode, our guest Brenden Mulligan will share the truth and provide valuable insights on how to actually build a successful team.Check out the full show notes here: https://www.winthecontentgame.com/94

10 snips
Jan 2, 2024 • 27min
93. How to rank in the Top 10 on Apple Podcasts with Luis Diaz
Podcasting expert Luis Diaz shares strategies for ranking in the top 10 on Apple Podcasts, including gaining subscribers quickly, increasing consumption rate, and driving downloads. He discusses the importance of gaining daily subscribers and listeners, running giveaways, leveraging existing assets like regular emails, and outbound promotion on Instagram. He also discusses using paid traffic and leveraging email lists, including Facebook ads and cross-promoting through podcast swaps.