The importance of gaining subscribers in a short period

Luis Diaz discusses how gaining a substantial number of subscribers within a 24 to 72 hour period is crucial for podcast ranking on Apple Podcasts. Apple's algorithms focus on recent activity, and a surge in subscribers during a short period can significantly improve rankings. Diaz suggests utilizing giveaways as a strategy to create a surge of subscribers, recommending physical products or partnerships with relevant companies. He highlights the need to collect names and emails, ensuring that subscribing is a mandatory step in the giveaway process. By leveraging email lists, outbound promotions, and existing assets like emails or LinkedIn articles, podcasters can drive subscribers and increase consumption rates, positively impacting rankings.