
Win The Content Game
Got your podcast rolling to boost your credibility and showcase your people but find yourself wondering, "How do I get more of my ideal clients to tune in and keep coming back for more?"
Jump in with me as I show you not only how to grow your podcast and use it to attract leads for your business, but also how to supercharge it with killer content marketing strategies. You’ll hear from industry experts, as I pick their brains for their best podcast growth and content marketing tips. Plus, I'll be rolling up my sleeves and applying these strategies myself in real time, sharing the successes, the stumbles, and everything in between.
Here are some topics covered in this podcast:
:bulb:How to get guests to promote your podcast with Kelly Mosser
:bulb:Making social media work while posting less with Katie Brinkley
:bulb:The missing piece in your coaching business with Chris Williams
:bulb:Mastering the art of podcast PR with Lauren Passell
:bulb:How to optimize your online brand for maximum SEO exposure with Jason Barnard
Got questions or your own tips and advice to share? Email me at hi@capsho.com
Let’s connect on LinkedIn https://www.linkedin.com/in/deirdretshien/
If you're interested in learning more about what I do, visit www.capsho.com
Get our free discoverability guide and 2 free episodes of Capsho: https://freegift.capsho.com/
Latest episodes

Jul 16, 2024 • 22min
121. Content to Clients: Mapping and Building a Limited Podcast Series that converts
If you are already creating longform content especially in the form of a podcast, this episode will show you how to channel that into a limited series that can serve as a compelling lead nurturing and conversion vehicle for your audience. Check out the full show notes here: https://www.winthecontentgame.com/121

14 snips
Jul 8, 2024 • 33min
120. The Podcast Funnel that drove $6K in 4 days
You've tried it all – lead magnets, webinars, you name it. But nothing seems to move the needle when it comes to attracting your ideal clients through content marketing. This episode takes a fresh, innovative approach that combines the power of podcasting with a strategic client acquisition funnel. Check out the full show notes here: https://www.winthecontentgame.com/120

Jul 1, 2024 • 36min
119. Why creating value-driven content may be limiting your impact
Are you ready to dive deep into the heart of what it truly means to create value through your content? This episode is a little bit different - it is an unfiltered exploration of radical candor, vulnerability, and the courage it takes to be authentically transparent in our content creation.We dive into our tendency to package "value" into neat frameworks and strategies. But what if true value lies in something far more raw and human? I wrestle with my default mode of logic and rationality and share more deeply than I ever have before.Check out the full show notes here: https://www.winthecontentgame.com/119

Jun 25, 2024 • 36min
118. Bypass the Algorithms: A Blueprint for Authentic Content Success with Roberto Blake
Have you ever felt trapped by social media algorithms, endlessly chasing vanity metrics and elusive viral success? Roberto Blake, YouTube veteran and creator economy expert, shares a refreshingly practical approach to bypass the algorithm obsession. Check out the full show notes here: https://www.winthecontentgame.com/118

Jun 18, 2024 • 33min
117. Crafting Human Content: Colin Gray's Approach to Engaging Audiences
In this refreshingly candid chat, I sit down with Colin Gray, founder of Alitu and The Podcast Host, as he shares how he grappled with - and overcame - a concerning decline in visibility and cut through with his content.Check out the full show notes here: https://www.winthecontentgame.com/117

Jun 11, 2024 • 34min
116. Radical Candor: How we are confronting our content blind spots
Picture this: I feel like I’m finally in a rhythm with my organic content, I have a strategy and I’m following it with a system, I’m being consistent and our metrics look good. Then I received some brutally honest feedback that made me realize that I might be phoning it in. It was the tough but fair wake up call I needed and I am excited to share it with you in this episode. Check out the full show notes here: https://www.winthecontentgame.com/116

Jun 5, 2024 • 17min
115. Implementing the Dollar-a-Day Strategy in 3 steps
If you’ve been creating content on social media consistently and want a simple and effective way to reach a new audience, this episode is for you. Learn how to get data-driven insights from your existing content and ride the social media algorithm to get it in front of even more people for just $1 a day. Check out the full show notes here: https://www.winthecontentgame.com/115

May 28, 2024 • 41min
114. Dennis Yu’s Dollar-a-Day Content Strategy to reach an untapped new audience
In this insightful conversation, Dennis Yu shares his game-changing approach to boosting social media content for just $1 per day, targeting your ideal audience with laser precision.Check out the full show notes here: https://www.winthecontentgame.com/114

May 21, 2024 • 34min
113. From Startup Success to Balanced Life: A Founder's Journey
What's the secret to finding fulfillment after achieving massive entrepreneurial success? Find out in this conversation with the ex-President and current Board Director of $2 billion online course platform Kajabi, Jonathan Cronstedt, also known as JCron.Check out the full show notes here: https://www.winthecontentgame.com/113

May 14, 2024 • 30min
112. From Viewer to Client: Leveraging YouTube for Maximum Conversions
Are you struggling to leverage YouTube to attract leads and clients for your business? JP Hightek, a renowned global branding expert, pulls back the curtain on his proven content creation strategies that convert on YouTube. Check out the full show notes here: https://www.winthecontentgame.com/112