Scale Your Sales w/ Jillian Murphy

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a behind-the-scenes masterclass with Michelle Ghassemi, a fractional COO and business mentor who helps entrepreneurs turn chaos into clarity, tighten up operations, and scale sustainably. With years of experience building and selling seven-figure brick-and-mortar businesses, Michelle now works with founders to create solid systems, understand their numbers, and align operations with their growth vision. In this episode, Michelle and Jillian dive deep into the operational side of running a business—covering everything from pricing for profit to building a team that supports your zone of genius.   Topics Covered: What a fractional COO really does and how it impacts every part of your business Why understanding your numbers matters even if you have a bookkeeper or payroll team The difference between profit and revenue—and why many business owners get it wrong Pricing for profit: how to set offers that align with your short- and long-term goals Common operational mistakes that stall scaling (and how to avoid them) How to forecast and make smart financial decisions that save time, energy, and money Building a business for sustainability without sacrificing personal well-being or profit Why “hustle harder” is outdated and what to do instead Translating brick-and-mortar success into the online space without losing momentum   "You need to understand where you're coming from in order to make the right educated decisions." – Michelle   CONNECT WITH MICHELLE: Instagram: @fractional_coo_mentor Facebook: Michelle M Ghassemi  LinkedIn: Michelle Ghassemi   CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a powerful and heartfelt conversation with Marcos Renteria, a former police officer turned founder of Impact One Training—a program dedicated to guiding boys from ages 8 to 18 through fitness, mindset, and emotional development. In this episode, Marcos shares the unexpected journey from law enforcement to mentorship, the emotional impact of working with youth, and how his work goes far beyond physical training. This episode will inspire anyone looking to build something meaningful and human-centered in a noisy online world.   Topics Covered: How Marcos shifted from being a police officer to launching a youth mentorship program The story behind his first encounter that planted the seed for Impact One Why traditional fitness programs weren't enough—and what makes Impact One different Building trust and emotional intelligence in boys through consistency and connection How Marcos uses his past experience to meet kids where they are The emotional toll of leadership and why personal healing plays a part What it really means to lead by example—especially as a father The spiritual drive behind Marcos’ mission and how faith informs his work Real talk on turning pain into purpose—and how to keep going even when it’s hard   "If you're in a group of other people, If you're surrounded by other people who also may feel that way, that makes life a heck of a lot easier to live." – Marcos   CONNECT WITH MARCOS: Instagram: @impact1training / @marcosrenteriaofficial Facebook: Marcos Renteria Website: impact1training.com   CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a deeply inspiring and transformational conversation with Katie Sampayo, a life redesigner for entrepreneurs who helps highly driven, successful women create a 10-out-of-10 life—where business supports their dreams instead of running them. Katie shares her powerful personal story of overcoming deep depression, finding her purpose, and designing a life of freedom, fulfillment, and alignment. From surviving rock bottom to living fully nomadic in Mexico, Katie’s journey is proof that success means nothing without joy, and that mindset work isn’t optional—it’s the foundation. This is a must-listen for any entrepreneur who’s ready to stop waiting for “someday” and start living the life they actually want—now. Topics Covered: What a “life redesigner” does and how life-first business changes everything Katie’s raw story of hitting rock bottom and choosing a different path The role of mindset and personal development in creating lasting change Why success without fulfillment leaves high achievers feeling empty How to stop postponing happiness until after you reach your goals The importance of aligning identity with the life you want to live Building a business that supports your lifestyle, not the other way around Living nomadically, surfing daily, and creating freedom by design   "I'm just committed to figuring out what a different life looks like." – Katie CONNECT WITH KATIE: Instagram: @katiesampayo Facebook: Katie Sampayo Link-in-bio: Katie Sampayo CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a raw and unfiltered conversation between Jillian Murphy and her longtime friend and fellow entrepreneur, Katie, that’s been a year and a half in the making. Together, they dive deep into what it really looks like behind the scenes of building a business—from hiring mistakes and mentorship red flags to defining success on your own terms. If you’ve ever felt like you’re chasing someone else’s version of success or struggling with how much of your personal story to share online, this episode is for you. This honest, behind-the-scenes conversation is a must-listen for any CEO who’s navigating the messy middle, questioning their next steps, or simply wants to build a business that actually feels good.   Topics Covered: What it actually means to be a CEO—and why it looks different for everyone Real talk on boundaries, client care, and what supportive coaching should feel like The importance of hiring mentors aligned with your values and lifestyle Why some of the worst business investments happen later (not just early) in your career “Pay for proximity” and other business icks—from both sides of the conversation The line between marketing strategy and shady client poaching tactics How to share your journey without trauma-dumping on your audience Reframing viral content and why deeper connection > bigger following Using your hard seasons as fuel for massive business breakthroughs Honest reflections on friendship, vulnerability, and building something that’s yours   CONNECT WITH Katy: Instagram: @katysaltsman Website: katysaltsman.com Threads: @katysaltsman Podcast: Crying Burns Calories   CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup  

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a deeply inspiring and honest conversation with Laura Grubb, a functional health practitioner and former nurse practitioner who helps women heal from gut and hormone issues by getting to the root cause. In this episode, Jillian and Laura talk about the powerful intersection between health, motherhood, and entrepreneurship—and how personal wellness is often the secret weapon behind sustainable business success. Laura also shares her transition from corporate healthcare to launching a virtual wellness business, what it took to stand out in a saturated market, and why healing your body can unlock clarity, confidence, and capacity in your business. Topics Covered: Laura’s journey from nurse practitioner to online functional health coach The moment she realized her gut health was the key to deeper healing How quitting alcohol helped her reconnect with her true personality and purpose Why she jumped straight into mentorship before launching her business The top symptoms Laura’s clients struggle with—and how gut health plays a surprising role Common missteps people make when trying to DIY their health solutions How stress, cortisol, and under-eating can affect both your health and your business Why creating content consistently helped Laura grow in the online space Letting go of comparison and owning your path as an introverted entrepreneur How Laura stays grounded and resilient—even when business isn’t linear Her favorite minerals, labs, and practical wellness tips for busy women Why business success can’t exist without prioritizing your health first   "But that I can switch gears, that I can change. I don't have to be on the trajectory that I thought I was going to be on forever. And you know, you can create your own life that you want." – Laura   CONNECT WITH Laura: Instagram: @lauragrubbwellness Facebook: Laura Grubb Wellness Website: lauragrubbwellness.com   CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup

Welcome back, babes, to the Scale Your Sales Podcast! In today’s heartfelt and hilarious episode, Jillian sits down in person with one of her real-life best friends and powerhouse entrepreneur, Katie Saltsman. Katie is a women’s health expert turned business coach, podcast host of Crying Burns Calories, and someone who’s no stranger to personal reinvention. Together, they unpack the messy, raw, and real journey of entrepreneurship, wellness, and showing up online as your authentic self. This episode is filled with laugh-out-loud stories (hello, crockpot chicken and forgotten vegetables), honest truths about weight loss resistance, and the mindset shifts required to grow not just a business—but yourself. If you've ever felt stuck in your health, your brand, or your content strategy, this one is for you. Topics Covered: Katie’s journey from hairstylist to multi-passionate entrepreneur and coach The real reason her content finally took off (hint: no more hiding behind B-roll) Why women’s health needs a different approach—and why so many protocols fall short Jillian’s own transformation after years of no results from doctors and coaches The surprising truth about HIIT workouts, hormones, and metabolic health How health and business burnout are more connected than you think Real talk on GLP-1s, creatine, cortisol trends, and wellness fads Navigating TikTok vs. Instagram for authentic content growth How Katie met her husband in the most “manifestation works” moment ever Building human connection online without sharing everything   "The random posts and the post ideas, and you're consistently in this comparison land of what other people are doing. Not knowing that you—one, your body is completely individual, you are unique, your body is unique, your history is unique, the amount of stress you have in your life, your hormone makeup. All of these things. But same with business. It's like your voice, your message should be the most unique thing. You're wondering why no one's liking your content—it's probably because you're saving everyone else's content and trying to repeat what they're doing." – Katy   CONNECT WITH Katy: Instagram: @katysaltsman Website: katysaltsman.com Threads: @katysaltsman Podcast: Crying Burns Calories   CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup  

Welcome back babes to the Scale Your Sales podcast! In today’s episode, I sit down with Isabella, a fractional med spa owner, wellness provider, and mom of six. Isabella shares her journey from leaving a six-figure job to start her own business while balancing the demands of motherhood and faith. She dives into the realities of being an entrepreneur, offering invaluable advice for women looking to thrive in both business and family life. Topics Covered: The decision to leave a stable career and start a med spa business Balancing motherhood with business ownership, and the importance of having a support system The role of faith in business and how it shapes her approach to client care How Isabella manages work-life boundaries, especially with her observance of the Sabbath Advice for moms who feel overwhelmed by the idea of starting a business The importance of understanding your limitations as an entrepreneur and seeking support Lessons learned from building a business, including the importance of sales and marketing How faith-based values influence her approach to customer relationships and business decisions   "We women who are very strong and independent sometimes think we can do everything. And that's not healthy, because then you're gonna crash, right? So you have to just understand your limitations. If you do have the support system, and it doesn't have to be financial, but just somebody that you know, that as a mom, you know, you can rely on them to help out if the kid is sick or whatever it is, then you can go. You can definitely flourish, you can build on the business, but you have to be realistic." - Isabella Leviyev   CONNECT WITH Isabella: Website: blessedbeautyaz.com Instagram: @blessed.beauty.boutique LinkedIn: Isabella Bracha Leviyev   CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is a bold and deeply honest conversation with Ati Grinspun, a personal brand and business coach who helps women embrace their full selves and build businesses rooted in authenticity, not performance. In this episode, Auntie and Jillian dive into the real talk around showing up unapologetically, the masks we wear in life and business, and the harm of artificial branding in an AI-driven world. If you’ve ever felt afraid to be “too much” online or questioned your place in this space, this episode is your reminder that your authenticity is your superpower.   Topics Covered: Auntie’s wild journey from flair bartending world champion to personal branding coach How performance and “strength” were once a mask she wore in male-dominated industries The moment she realized even her loved ones didn’t see the weight she was carrying Why most women over 35 are still holding back from showing up fully online The influence of younger generations who are modeling unapologetic authenticity A powerful discussion on AI-generated branding and its long-term effects on trust The disconnect between fake personas and real-life client relationships How Auntie uses ManyChat with integrity to streamline while staying human Navigating entrepreneurship with a partner who may not grow at your pace How to build a business that supports your life—not one that drains it The origin story of BU Brand Live and what makes her event unlike any other   "So let's actually bring it—you are a sales master, right? And on the branding side, resonance, trust, all the psychological things that actually happen when you're talking to somebody, and when you see something, and then when you meet them, and then when you're working with them, there is dissonance. There is no cohesive message there." – Ati Grinspun   CONNECT WITH Ati: Website: atigrinspun.com Instagram: @ati.grinspun Facebook: Ati Grinspun (Page) YouTube: Ati Grinspun (YouTube Channel) LinkedIn: Ati Grinspun   CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup  

Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode is an inspiring conversation with Coley Arnold, serial entrepreneur and founder of Foundress, a powerhouse community for female founders. From backyard vintage markets to a national movement of women supporting women, Coley shares how she built businesses by accident, discovered her passion for mentorship, and now empowers other entrepreneurs to grow without burnout. If you’re craving more connection, aligned scaling, and real talk on systems, motherhood, and mindset—this one’s for you. Topics Covered: How a backyard vintage market turned into a thriving business Why Coley created Foundress and how it became a national community The power of building a business that supports your lifestyle—not drains it Why women need permission to scale—and how to step into it Real-life strategies for balancing entrepreneurship and motherhood Why virtual networking can be just as powerful (or more!) than in person The role of systems, boundaries, and values in sustainable business growth How to identify and overcome limiting beliefs that keep you stuck Why collaboration > competition in the female founder space What makes Foundress different—and how to get involved virtually or locally   “Honestly, the magic happens in the room, whether it's virtual or in person. If you're not showing up, you're never going to get to that place that you want to in your business. You cannot succeed if you're sitting there by yourself behind your computer. You have to have a community behind you.” – Coley   CONNECT WITH Coley: Instagram: @coleyarnold Facebook: Found.ress   CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup

Welcome back, babes, to the Scale Your Sales Podcast! In today’s episode, Jillian sits down with Lisa Bradshaw—TV host, author, speaker, and PR coach—for a deep conversation about real visibility that goes beyond the algorithm. Lisa shares how she’s been getting brands and stories featured on national platforms (including Friends, no less!) long before Instagram and TikTok were even around. If you're ready to step off the social media hamster wheel and start getting seen in powerful new ways, this episode is packed with game-changing insights. Topics Covered: How Lisa got her product placed on Friends—and why third-party endorsements still matter Why visibility isn’t just about Instagram (and what to do instead) The power of local community connections and showing up offline What makes a great one-sheet (hint: it’s not just a resume) How to pitch yourself for TV, magazines, and speaking gigs The key differences between a media kit and a one-pager What business owners should have in place before seeking visibility Lisa’s “pitch playbook” method and how she gives real-time, personalized PR feedback A candid look at who’s ready for visibility—and who needs to refine their offer first   “You have to be strategic. And sometimes you have to employ people to help you get there faster. But for me, it started out with just asking the question, pitching local television, pitching local magazines, but also pitching those really big dream ones at the same time, because I love sending things out there. And knowing that I'm going to get something back, even if it's a no, I'm okay with that, because I'm just getting closer to it. So really just starting where you are, figuring out what it is you want to share, and then learning which platforms to share it first.” – Lisa Bradshaw   CONNECT WITH Lisa: Instagram: @lisabradshaw.co Website: lisawbradshaw.co LinkedIn: Lisa Bradshaw   CONNECT WITH JILLIAN Follow me on IG: @thejillianmurphy Sign up for my FREE Webinar → go.thejillianmurphy.com Join my Facebook Community: https://bit.ly/sellingsecretsgroup