Beyond Luxury

Join us to explore the captivating world of augmented reality and luxury branding with Geoffrey Perez, Global Head of Luxury at Snap. He shares his compelling career journey, from media agencies, to Yahoo, to his current role, and how his love for fashion and cutting-edge technology seamlessly brought him to Snap. We'll uncover the evolution of digital formats, from vertical videos to immersive AR experiences, and how luxury brands can leverage these innovations to create compelling and impactful advertising. Geoffrey discusses the evolution of AR, from selfie-centric filters to immersive rear camera experiences that interact with the real world, and showcases collaborations with renowned brands like Louis Vuitton. We'll see how advancements in smartphone technology and internet connectivity have expanded the canvas for both users and brands, paving the way for future innovations in spatial computing! Takeaways: Augmented reality is transforming luxury branding, offering new avenues for creating compelling and impactful advertising. Snapchat’s visual communication tools have revolutionized personal expression and luxury branding, providing a safe and expressive space for users. The evolution of AR at Snapchat includes collaborations with high-end brands like Louis Vuitton, moving from selfie-centric filters to immersive rear camera experiences. AI-powered tools in Snapchat Plus, with over 7 million monthly subscribers, offer creative opportunities for developing engaging AR lenses and captions. Lens Studio empowers creators and brands to collaborate on impactful marketing campaigns, seamlessly blending online and offline luxury retail experiences.

Delphine Tour Helin, Global Beauty Tech Director for YSL Beauty, discusses the future of luxury brand experiences and the innovative intersection between technology and customer engagement. She emphasizes inclusivity, sustainability, and the importance of blending human expertise with technology in the beauty industry. The podcast explores the shift towards personalized, omni-channel experiences and the significance of emotional connections with consumers in the luxury sector.

Join us as we welcome Massimo Moretti, an innovative leader in the luxury and technology industries. Massimo's journey highlights the transformative power of generative AI in producing high-quality content more efficiently and the crucial role of blockchain-powered digital passports in ensuring transparency and authenticity in luxury, especially in the second-hand market. Massimo discusses the potential of Web3 technologies and blockchain to reward creators and build communities, while emphasizing the need for seamless user experiences and education. He advocates for luxury brands to focus on cultural relevance and engaging their audience, creating experiences that go beyond transactions. Additionally, he explores how collaborations with both established and emerging artists can enhance a brand’s cultural relevance and provide unique experiences. Tune in to gain valuable insights from Massimo Moretti on the future of luxury, technology, and innovation. TLDR: Generative AI revolutionizes luxury content production. Digital passports enhance transparency in the luxury sector. Web3 and blockchain reward creators and build communities. Cultural relevance and audience engagement are key for luxury brands. Collaborations with artists boost cultural relevance and brand experiences.

Join us as we welcome Bonnie Langedijk, the visionary founder of HURS, a groundbreaking platform combining stylish aesthetics with impactful content. Raised in Amsterdam by parents in advertising, Bonnie's creative journey led her from creating her first magazine at age 8 to significant roles at Hearst Magazines and Net-A-Porter in London. Bonnie shares her mission to expand representation in women's media, moving beyond familiar faces to spotlight exceptional women in various fields. She challenges traditional interview questions that limit women to specific topics, advocating for a more inclusive approach. Discover how HURS organizes intimate, salon-inspired events, fostering cross-disciplinary conversations among women. Bonnie discusses the glamorization of entrepreneurship and the unique challenges female founders face, emphasizing a new definition of luxury focused on emotional connection and identity. Tune in to learn how HURS is redefining what luxury means in the digital era for women everywhere. Bonnie's background in creativity and storytelling, combined with her experience at Hearst and Net-A-Porter, has made her an in-demand creative consultant and art director. She has worked with brands like Farfetch, COS, and Vogue Netherlands, bringing a unique perspective to the evolving media landscape. TLDR: HURS combines style and impactful content. Expands representation in women's media, spotlighting diverse women. Challenges traditional narratives, advocating for inclusivity. Hosts intimate, salon-inspired events fostering cross-disciplinary conversations. Redefines luxury, emphasizing emotional connection and identity.

Join us as we welcome Pablo Rodriguez-Fraile, Founder and Chairman of Aorist, and a leading patron of the digital arts, to discuss the transformative journey from traditional to digital art. In this episode, Pablo shares his insights on the burgeoning digital art ecosystem and the pivotal role of collectors in fostering emerging artists. He emphasizes the significance of connecting digital artists with the physical world and the crucial validation provided by institutions. We delve into the intersection of art, travel, and luxury, exploring how digital art creates immersive and participatory experiences. Pablo addresses the concerns surrounding cryptocurrency, advocating for inclusivity and ease of participation to democratize digital art. He also discusses the innovative ways to display digital art in homes and the importance of engaging children with this medium to nurture creativity. Pablo envisions a future where digital art is seamlessly integrated into our daily lives and widely appreciated as a legitimate and enriching form of art. TLDR: Digital art collectors are essential in supporting emerging artists. Digital art connects sectors like art, travel, luxury, and fashion, offering immersive experiences. The future of digital art involves expanding its physical presence and institutional engagement. Inclusivity and ease of participation are key for the growth of digital art. Thoughtful curation is required for displaying digital art in homes. Engaging children with digital art fosters creativity and appreciation for the medium.

Join us as we welcome Omar Karim, an innovator in AI and virtual influencers, to discuss the profound evolution of the luxury industry. In this episode, we explore the impact of virtual influencers and AI on luxury marketing. Omar's journey led to the creation of Egorhythm, the first AI-powered DJ virtual influencer, achieving unexpected success and sparking a conversation about the role and ethics of virtual influencers. Omar also delves into spatial computing and immersive experiences, emphasizing their potential to redefine consumer engagement. He discusses blending AI digital craftsmanship with traditional luxury values to enhance brand narratives and deepen customer relationships. Omar shares his vision for the future of luxury brands, focusing on the critical role of new technologies, authenticity, and digital ethics in creating personalized and engaging experiences. TL;DR: Egorhythm, an AI-powered virtual DJ influencer, highlights innovative marketing and ethical considerations. Spatial computing and immersive experiences offer new consumer-brand interactions. Blending AI craftsmanship with traditional luxury values enhances brand narratives. Advanced technology in luxury marketing requires attention to authenticity and digital ethics. Virtual influencers and spatial computing present opportunities for personalized luxury experiences.

The luxury industry has shifted power from brands to customers, emphasizing the importance of high net worth clients. E-commerce has changed luxury, but physical stores and brand ambassadors are becoming popular again. Humility, creativity, and emotional intelligence are crucial for engaging clients and creating personalized experiences. New technologies will shape the future of luxury brands, focusing on building trust and maintaining data privacy.

Join us for an inspiring and transformative journey into the heart of Web3 with the pioneering force of the Women of Web3 movement, Lauren Ingram. Dive into a world where the digital frontier is reshaped by the voices and vision of women, breaking through the barriers of a traditionally male-dominated industry. Explore the potential of blockchain to combat the deceptive shadows of deepfakes, the intersection of luxury and technology with the advent of Apple Vision Pro, and the critical role of education and inclusivity in shaping a space where women not only participate but lead the charge. Whether you're a seasoned tech enthusiast or a curious newcomer, this conversation is a testament to the power of innovation and the unstoppable momentum of women in Web3. Don't miss out on this insightful conversation—tune in now! TLDR: Lauren Ingram discuss her work with Women of Web3, a community aimed at promoting women's inclusion in the digital space. Women of Web3 offers education, job opportunities, and events for women in the blockchain and Web3 sectors, traditionally dominated by men. The discussion also touches on the potential of blockchain technology to guarantee authenticity in the age of deepfakes and the role of generative AI. The conversation explores the exciting prospects of immersive technologies for enhancing user experiences. The overarching theme is the importance of ensuring women's voices are heard in technological innovation, thereby fostering a more equitable digital future.

Jack Ezon, Founder of Embark Beyond, discusses the shift in luxury towards emotionally resonant experiences. Topics include personalized hospitality, evolving luxury values, community-building in brands, and the trend towards deeper connections in travel experiences.

Join us in this compelling episode with Diana Verdes Nieto as we explore the transformative world of luxury through the lens of sustainability and the influential impact of Generation Z. Diana, an industry pioneer with an impressive 25-year legacy, shares her extensive knowledge gained from her work with WWF, the founding of Positive Luxury, author of Reimagining Luxury: Building a Sustainable Future for your Brand and her experiences at the prestigious Davos forum, UN, and more. Dive deep into the evolving narrative of luxury brands as they align with Environmental, Social, and Governance (ESG) principles, and how the industry is responding to global challenges. Discover the pivotal role of Gen Z consumers who are redefining the value of luxury with their commitment to sustainability and ethical consumption. Learn about their preferences for experiences, trading, and secondhand goods, leading to a significant shift in the luxury market. We also examine the symbiotic relationship between innovation and sustainability. Experience firsthand accounts of initiatives like LVMH's 'Dare to be Green', which are propelling the luxury industry towards a more sustainable future. Hear how companies like Philips are navigating new legislation and leading with innovative practices. This episode not only explores the current state of luxury but also charts a course for the future where sustainability is seamlessly integrated into the essence of luxury. Engage with Diana's leadership thoughts, available in her new book, and follow her journey as she continues to influence. Key Points: Examining how luxury brands integrate ESG principles. Discussing Gen Z's influence on the luxury market through sustainable and ethical practices. Insights into initiatives like LVMH's 'Dare to be Green'. Featuring Diana's extensive experience and her new leadership book. Visioning a future where luxury and sustainability are intertwined.